LAS VEGAS,
Feb. 3, 2022
/PRNewswire/ -- MGM Resorts International, BetMGM, a leading
sports betting and digital gaming operator, and the National Hockey
League (NHL) today announced a multi-year extension of their
groundbreaking partnership. The news comes as MGM Resorts, which
operates T-Mobile Arena, prepares to host Honda NHL® All-Star
Weekend festivities in Las Vegas
Feb. 4-5. Several special events will
take place at MGM Resorts' iconic properties along the Las Vegas
Strip as well.
As an official sports betting and resort partner of the NHL,
BetMGM and MGM Resorts will continue using NHL brands to enhance
the experience for both customers and guests. BetMGM and MGM
Resorts will continue to be integrated into the NHL's jewel events,
with camera-visible signage and on-site activation opportunities.
Additionally, BetMGM and MGM Resorts will maintain the ability to
reach hockey fans through communications to subscribers from the
NHL's fan database.
Both brands leverage NHL media channels, including BetMGM odds
integration within the NHL Network's "Showcase Odds" segment and
MGM Resorts sponsoring a look at the NHL® All-Star "First Timers"
across NHL social platforms. MGM Resorts became the NHL's first
official sports betting partner in 2018.
"We are thrilled to renew our partnership with MGM Resorts and
BetMGM," said Evin Dobson, NHL Group
Vice President, Partnership Marketing. "Our extension enables us to
continue to work together on delivering innovative content
programming to connect with our passionate fans. We look forward to
continuing to grow our relationship with MGM Resorts and BetMGM and
collaborate on new opportunities for fan engagement."
Lance Evans, Senior Vice
President, Sports & Sponsorships, MGM Resorts, said, "Our
partnership with the NHL has been a tremendous success, allowing us
to provide guests and hockey fans with unparalleled access to their
favorite teams. Alongside BetMGM, we remain committed to helping
the League grow its audience, while offering fans new and
entertaining experiences."
BetMGM Chief Executive Officer Adam
Greenblatt added, "This collaboration allows BetMGM to
deliver the best-in-class hockey product, including a wide-variety
of NHL wagering options. We will continue to work with the League
to reach new fans, as we expand into new markets."
BetMGM, MGM Resorts and the NHL share the priority of
encouraging responsible gaming activity. All three are official
partners of the American Gaming Association's Have A Game
Plan.® Bet Responsibly.™ public service campaign to
educate new and seasoned bettors on responsible sports
wagering.
Have A Game Plan aims to promote responsible
sports wagering to new consumers and seasoned bettors.
Additionally, MGM Resorts and BetMGM are dedicated to GameSense.
GameSense is an industry-leading program, developed and licensed to
MGM Resorts by the British Columbia Lottery Corporation (BCLC),
focusing on positive, transparent and proactive conversations with
customers and guests about how to gamble responsibly.
For information regarding responsible gaming, visit
https://www.mgmresorts.com/en/gamesense.html.
NHL and the NHL Shield are registered
trademarks and the NHL All-Star logo is a trademark of the National
Hockey League. NHL and NHL team marks are the property of the NHL
and its teams. © NHL 2022. All Rights Reserved.
About the NHL
The National Hockey League (NHL®), founded in 1917,
consists of 32 Member Clubs. Each team roster reflects the League's
international makeup with players from more than 20 countries
represented, all vying for the most cherished and historic trophy
in professional sports – the Stanley Cup®. Every year,
the NHL entertains more than 670 million fans in-arena and through
its partners on national television and radio; more than 191
million followers - league, team and player accounts combined -
across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube;
and more than 100 million fans online at NHL.com. The League
broadcasts games in more than 160 countries and territories through
its rightsholders including ESPN, Turner
Sports and NHL NetworkMC in the U.S.;
Sportsnet and TVA Sports in Canada; Viaplay in the Nordic Region; Yandex
in Russia; and CCTV and
Tencent in China; and reaches fans worldwide with games
available to stream in every country. Fans are engaged across
the League's digital assets on mobile devices via the free
NHL® App; across nine social media platforms; on
SiriusXM NHL Network Radio™; and on NHL.com, available in nine
languages and featuring unprecedented access to player and team
statistics as well as every regular-season and playoff game box
score dating back to the League's inception, powered by SAP. NHL
Original Productions and NHL Studios produce compelling original
programming featuring unprecedented access to players, coaches and
League and team personnel for distribution across the NHL's social
and digital platforms.
The NHL is committed to building healthy and vibrant communities
using the sport of hockey to celebrate fans of every race, color,
religion, national origin, gender identity, age, sexual
orientation, and socio-economic status. The NHL's Hockey Is For
Everyone™ initiative reinforces that the official policy
of the sport is one of inclusion on the ice, in locker rooms,
boardrooms and stands. The NHL is expanding access and opportunity
for people of all backgrounds and abilities to play hockey,
fostering more inclusive environments and growing the game through
a greater diversity of participants. To date, the NHL has invested
more than $100 million in youth
hockey and grassroots programs, with a commitment to invest an
additional $5 million for diversity
and inclusion programs over the next year.
About BetMGM
BetMGM is a market leading sports betting
and gaming entertainment company, pioneering the online gaming
industry. Born out of a partnership between MGM Resorts
International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM
has exclusive access to all of MGM's U.S. land-based and online
sports betting, major tournament poker, and online gaming
businesses. Utilizing Entain's US-licensed, state of the art
technology, BetMGM offers sports betting and online gaming via
market leading brands including BetMGM, Borgata Casino, Party
Casino and Party Poker. Founded in 2018, BetMGM is headquartered
in New Jersey. For more information,
visit https://www.betmgm.com/.
About MGM Resorts International
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
32 unique hotel and gaming destinations globally, including some of
the most recognizable resort brands in the industry. The Company's
50/50 venture, BetMGM, LLC, offers U.S. sports betting and online
gaming through market-leading brands, including BetMGM and
partypoker. The Company is currently pursuing targeted expansion in
Asia through the integrated resort
opportunity in Japan. Through its
"Focused on What Matters: Embracing Humanity and Protecting the
Planet" philosophy, MGM Resorts commits to creating a more
sustainable future, while striving to make a bigger difference in
the lives of its employees, guests, and in the communities where it
operates. The global employees of MGM Resorts are proud of their
company for being recognized as one of FORTUNE® Magazine's World's
Most Admired Companies®. For more information, please visit us at
www.mgmresorts.com. Please also connect with us @MGMResortsIntl on
Twitter as well as Facebook and Instagram.
Forward-Looking Statements
Statements in this release that are not historical facts are
forward-looking statements, within the meaning of the Private
Securities Litigation Reform Act of 1995, as amended, and involve
risks and/or uncertainties, including those described in MGM
Resorts' public filings with the Securities and Exchange
Commission. Forward-looking statements can be identified by the use
of forward-looking terminology such as "believes," "expects,"
"could," "may," "will," "should," "seeks," "likely," "intends,"
"plans," "pro forma," "projects," "estimates" or "anticipates" or
the negative of these words and phrases or similar words or phrases
that are predictions of or indicate future events or trends and
that do not relate solely to historical matters. MGM Resorts has
based forward-looking statements on management's current
expectations and assumptions and not on historical facts. Examples
of these statements include, but are not limited to, MGM Resorts'
expectations regarding the timing of the expected roll out of the
reimagined loyalty program. These forward-looking statements
involve a number of risks and uncertainties. Among the important
factors that could cause actual results to differ materially from
those indicated in such forward-looking statements include risks
related to MGM Resorts' ability to roll out the loyalty program on
the terms described herein or all, the continued impact of the
COVID-19 pandemic on MGM Resorts' business, the effects of economic
conditions and market conditions in the markets in which MGM
Resorts operates and competition with other destination travel
locations throughout the United
States and the world, the design, timing and costs of
expansion projects, risks relating to international operations,
permits, licenses, financings, approvals and other contingencies in
connection with growth in new or existing jurisdictions and
additional risks and uncertainties described in MGM Resorts' Form
10-K, Form 10-Q and Form 8-K reports (including all amendments to
those reports). In providing forward-looking statements, MGM
Resorts is not undertaking any duty or obligation to update these
statements publicly as a result of new information, future events
or otherwise, except as required by law. If MGM Resorts updates one
or more forward-looking statements, no inference should be drawn
that it will make additional updates with respect to those other
forward-looking statements.
Media Contacts:
Brad Klein
NHL
bklein@nhl.com
Elisa Richardson
BetMGM
press@betmgm.com
Marc Jacobson
MGM Resorts
media@mgmresorts.com
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SOURCE MGM Resorts