LAS
VEGAS, March 1, 2022 /PRNewswire/ -- MGM Resorts
International (NYSE: MGM) and BetMGM today announced the next
evolution of their responsible gaming initiative providing the
gaming industry's most comprehensive tools for both in-person and
online gaming to help players make responsible, informed decisions.
The announcement comes as MGM Resorts and BetMGM join the National
Council on Problem Gambling in promoting Problem Gambling Awareness
Month throughout March.
![(PRNewsfoto/MGM Resorts and BetMGM) (PRNewsfoto/MGM Resorts and BetMGM)](https://mma.prnewswire.com/media/1452194/BetMGM_MGMRI_Logo.jpg)
MGM Resorts' casino floors now feature a variety of slot
machines with QR codes that offer access to responsible gaming
information and educational materials from GameSense. GameSense is
an industry-leading program, first developed and licensed to MGM
Resorts in 2017 by the British Columbia Lottery Corporation (BCLC),
focusing on positive, transparent, and proactive conversations with
players about how to gamble responsibly. Recently, MGM Resorts
expanded its GameSense Advisor employee training program by
certifying more than 180 GameSense Advisors who are now staffed at
each MGM Rewards desk across the country. Also, GameSense signage
is now being featured prominently throughout properties and on
marquees.
"As we enter our fifth year with GameSense, we remain focused on
offering new and innovative resources to our guests, designed to
increase responsible gaming awareness and to promote healthy play,"
said MGM Resorts CEO & President Bill
Hornbuckle. "GameSense remains an instrumental part of our
guest service model and we're confident that it has and will
continue to make a difference."
March marks the full integration of GameSense into BetMGM's
desktop and mobile platforms, providing customers with the same
GameSense experience they have grown to count on at MGM Resorts
properties nationwide. This complements BetMGM's already existing
responsible gaming tools which serve to provide customers with an
entertaining and safe digital experience. Through GameSense, BetMGM
will proactively promote and encourage responsible gaming with
customers. GameSense's integration into BetMGM offers information
on how to set responsible gaming limits, dispels common gambling
myths, explains the basic rules to understand how gambling works,
and gives easily accessible resources for customers and their
families to receive support and assistance for anyone concerned
about problem gambling. Throughout the month, employees will also
receive GameSense training to reinforce BetMGM's commitment and
approach to responsible gambling.
Adam Greenblatt, BetMGM CEO,
said, "Our industry is expanding at a rapid rate as more markets
legalize sports betting, and we're committed to growing the right
way. It is important to empower and educate our customers, and the
enhancements we've invested into GameSense within BetMGM provides
the best information and guest services for players to bet
responsibly."
Additionally, in September 2021,
MGM Resorts and BetMGM joined the American Gaming Association
(AGA) as official partners of its Have A Game Plan.® Bet
Responsibly.™ public service campaign to educate new and
seasoned bettors on responsible sports wagering.
For more information, follow @BetMGM and @mgmresorts on
Twitter.
About MGM Resorts International
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
32 unique hotel and gaming destinations globally, including some of
the most recognizable resort brands in the industry. The Company's
50/50 venture, BetMGM, LLC, offers U.S. sports betting and online
gaming through market-leading brands, including BetMGM and
partypoker. The Company is currently pursuing targeted expansion in
Asia through the integrated resort
opportunity in Japan. Through its
"Focused on What Matters: Embracing Humanity and Protecting the
Planet" philosophy, MGM Resorts commits to creating a more
sustainable future, while striving to make a bigger difference in
the lives of its employees, guests, and in the communities where it
operates. The global employees of MGM Resorts are proud of their
company for being recognized as one of FORTUNE® Magazine's World's
Most Admired Companies®. For more information, please visit us
at www.mgmresorts.com. Please also connect with us
@MGMResortsIntl on Twitter as well
as Facebook and Instagram.
About BetMGM
BetMGM is a market leading sports betting and gaming entertainment
company, pioneering the online gaming industry. Born out of a
partnership between MGM Resorts International (NYSE: MGM) and
Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
U.S. land-based and online sports betting, major tournament poker,
and online gaming businesses. Utilizing Entain's US-licensed, state
of the art technology, BetMGM offers sports betting and online
gaming via market leading brands including BetMGM, Borgata Casino,
Party Casino and Party Poker. Founded in 2018, BetMGM is
headquartered in New Jersey. For more information,
visit https://www.betmgm.com/.
About British Company Lottery Corporate
BCLC, British
Columbia Lottery Corporation, is a social purpose company operating
in the province of British Columbia,
Canada. It has proudly conducted and managed responsible
gambling entertainment that generates income to benefit British
Columbians since 1985. BCLC's ambition is to have the
healthiest players in the world by achieving a higher standard of
care and support with comprehensive, evidence-based player-health
programs. BCLC's GameSense program incorporates responsible
gambling resources and education into the customer service model –
providing players with tools and supports to make healthy,
positive-play decisions. The program has earned international
recognition from the World Lottery Association, the National
Council on Problem Gambling and the North American Association of
State and Provincial Lotteries as a best-practice approach to
communicating industry-leading player-health concepts. BCLC has
licensed GameSense to a number of jurisdictions across Canada and the U.S. To learn more about
GameSense visit: www.gamesense.com
Forward-Looking Statements
Statements in this release that are not historical facts are
forward-looking statements, within the meaning of the Private
Securities Litigation Reform Act of 1995, as amended, and involve
risks and/or uncertainties, including those described in MGM
Resorts' public filings with the Securities and Exchange
Commission. Forward-looking statements can be identified by the use
of forward-looking terminology such as "believes," "expects,"
"could," "may," "will," "should," "seeks," "likely," "intends,"
"plans," "pro forma," "projects," "estimates" or "anticipates" or
the negative of these words and phrases or similar words or phrases
that are predictions of or indicate future events or trends and
that do not relate solely to historical matters. MGM Resorts has
based forward-looking statements on management's current
expectations and assumptions and not on historical facts. Examples
of these statements include, but are not limited to, MGM Resorts'
expectations regarding the timing of the expected roll out of the
reimagined loyalty program. These forward-looking statements
involve a number of risks and uncertainties. Among the important
factors that could cause actual results to differ materially from
those indicated in such forward-looking statements include risks
related to MGM Resorts' ability to roll out the loyalty program on
the terms described herein or all, the continued impact of the
COVID-19 pandemic on MGM Resorts' business, the effects of economic
conditions and market conditions in the markets in which MGM
Resorts operates and competition with other destination travel
locations throughout the United
States and the world, the design, timing and costs of
expansion projects, risks relating to international operations,
permits, licenses, financings, approvals and other contingencies in
connection with growth in new or existing jurisdictions and
additional risks and uncertainties described in MGM Resorts' Form
10-K, Form 10-Q and Form 8-K reports (including all amendments to
those reports). In providing forward-looking statements, MGM
Resorts is not undertaking any duty or obligation to update these
statements publicly as a result of new information, future events
or otherwise, except as required by law. If MGM Resorts updates one
or more forward-looking statements, no inference should be drawn
that it will make additional updates with respect to those other
forward-looking statements.
Media Contacts
Elisa Richardson
BetMGM
press@betmgm.com
Marc Jacobson
MGM Resorts
media@mgmresorts.com
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SOURCE MGM Resorts