First-of-its-Kind Partnership Grants Players'
Group Marketing Rights to MGM Resorts and Promotional Opportunities
for Individual Players
NEW
YORK, July 12, 2022 /PRNewswire/ -- MGM Resorts
International (NYSE: MGM) announced today a multi-year agreement to
become an Official Partner of MLB Players, Inc., giving the company
use of MLB Players' branding and group marketing rights. The
partnership also provides hospitality benefits to MLB Players with
MGM Resorts' properties serving as the host location for a variety
of MLB player-related events.
"This new partnership strengthens our commitment to the sport of
baseball in the U.S. and around the globe," said Lance Evans, Senior Vice President of Sports
& Sponsorships, MGM Resorts. "We welcome the opportunity to
host MLB Players at our world-class resorts and create unique
player experiences for our valued MGM Rewards members."
"As a leader in the gaming and hospitality industry, MGM Resorts
is an ideal business partner for us. This collaboration reinforces
the importance of leveraging Players to facilitate marketing
initiatives," said Xavier D. James,
Chief Operating Officer of the Major League Baseball Players
Association. "We look forward to growing this valuable and
strategic relationship in the years ahead."
Under terms of the agreement, MGM Resorts can use the MLB
Players' group rights across a broad range of print and digital
promotions, advertisements and sweepstakes in the U.S.,
China and Japan. Additionally, MGM Resorts will become a
participating partner of MLB Players, Inc.'s Players House
hospitality space at each season's All-Star Game. MGM Resorts will
also become an "Official Offseason Destination" of MLB Players
through programs that provide benefits for staying at MGM Resorts
properties.
MLB Players will also have opportunities to enter individual
ambassador agreements to promote MGM Resorts through appearances,
social media posts, autographed memorabilia, and
advertisements.
"This agreement puts Major League Baseball Players in
partnership with a company that is synonymous with best-in-class
hotels and entertainment," said Evan
Kaplan, Managing Director of MLB Players, Inc., the business
arm of the Major League Baseball Players Association. "MGM Resorts'
global presence will also help strengthen the allegiance between
baseball's international fan base and our Players."
About MLB Players, Inc.
MLB Players, Inc. is
the business arm of the Major League
Baseball Players Association. The Major League
Baseball Players Association (www.MLBPLAYERS.com) is the
collective bargaining representative for all professional
baseball players of the 30 Major League Baseball teams
and serves as the exclusive group licensing agent for commercial
and licensing activities involving active Major League
Baseball players. On behalf of its members, it operates
the Players Choice licensing program and
the Players Choice Awards, which benefit the needy
through the Major League Baseball Players Trust
(www.PlayersTrust.org), a charitable foundation established and run
entirely by Major League Baseball players.
Follow @MLBPlayersInc on Instagram and Twitter.
About MGM Resorts International
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
33 unique hotel and gaming destinations globally, including some of
the most recognizable resort brands in the industry. The Company's
50/50 venture, BetMGM, LLC, offers U.S. sports betting and online
gaming through market-leading brands, including BetMGM and
partypoker. The Company is currently pursuing targeted expansion in
Asia through the integrated resort
opportunity in Japan. Through its
"Focused on What Matters: Embracing Humanity and Protecting the
Planet" philosophy, MGM Resorts commits to creating a more
sustainable future, while striving to make a bigger difference in
the lives of its employees, guests, and in the communities where it
operates. The global employees of MGM Resorts are proud of their
company for being recognized as one of FORTUNE® Magazine's World's
Most Admired Companies®. For more information, please visit us at
www.mgmresorts.com. Please also connect with us @MGMResortsIntl on
Twitter as well as Facebook and Instagram.
Forward-Looking Statements
Statements in this release that are not historical facts are
forward-looking statements, within the meaning of the Private
Securities Litigation Reform Act of 1995, as amended, and involve
risks and/or uncertainties, including those described in MGM
Resorts' public filings with the Securities and Exchange
Commission. Forward-looking statements can be identified by the use
of forward-looking terminology such as "believes," "expects,"
"could," "may," "will," "should," "seeks," "likely," "intends,"
"plans," "pro forma," "projects," "estimates" or "anticipates" or
the negative of these words and phrases or similar words or phrases
that are predictions of or indicate future events or trends and
that do not relate solely to historical matters. MGM Resorts has
based forward-looking statements on management's current
expectations and assumptions and not on historical facts. Examples
of these statements include, but are not limited to, MGM Resorts'
expectations regarding the benefits of the partnership. These
forward-looking statements involve a number of risks and
uncertainties. Among the important factors that could cause actual
results to differ materially from those indicated in such
forward-looking statements include risks related to the continued
impact of the COVID-19 pandemic on MGM Resorts' business, the
effects of economic conditions and market conditions in the markets
in which MGM Resorts operates and competition with other
destination travel locations throughout the United States and the world, the design,
timing and costs of expansion projects, risks relating to
international operations, permits, licenses, financings, approvals
and other contingencies in connection with growth in new or
existing jurisdictions and additional risks and uncertainties
described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports
(including all amendments to those reports). In providing
forward-looking statements, MGM Resorts is not undertaking any duty
or obligation to update these statements publicly as a result of
new information, future events or otherwise, except as required by
law. If MGM Resorts updates one or more forward-looking statements,
no inference should be drawn that it will make additional updates
with respect to those other forward-looking statements.
MEDIA
CONTACT:
MLB Players, Inc.
Silvia
Alvarez
(646) 285-1819
salvarez@mlbpa.org
MGM Resorts
Marc
Jacobson
mjacobson@mgmresorts.com
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SOURCE MGM Resorts International