MGM Resorts & NFLPA to collaborate on
original content and events
LAS
VEGAS, Jan. 27, 2023 /PRNewswire/ -- MGM Resorts
International (NYSE: MGM) announced today a multi-year agreement to
become a hospitality and strategic partner of the National Football
League Players Association (NFLPA). Under the agreement, the two
sides will collaborate on creating new content and fan experiences
with current and retired NFL players. The partnership also provides
hospitality benefits to NFL players with MGM Resorts' properties
serving as the host location for a variety of NFL player-related
events.
"Partnering with the NFLPA is another indication of our strong
commitment to the great sport of football across the U.S.," said
Lance Evans, Senior Vice President
of Sports & Sponsorships, MGM Resorts. "As football's premier
events come to Las Vegas, we look
forward to welcoming players and creating world-class experiences
for MGM Rewards members."
The NFLPA and MGM Resorts will work together to create
opportunities for guests to engage with players and NFL alumni
throughout the football season at Mandalay Bay's Fan District in
Las Vegas. Opportunities will also
be presented around the 2023 NFL Pro Bowl Games and Super Bowl
LVIII in Las Vegas as well as the
2024 NFL Draft in Detroit.
Additionally, active NFL players and NFL alumni will be eligible
to enter into individual ambassador agreements to promote MGM
Resorts through appearances, social media posts, autographed
memorabilia and advertisements.
Gina Scott, Vice President of
Partner Services, NFLPA, said, "NFL players, past and present, will
be at the heart of unforgettable new experiences through MGM
Resorts International's rewards program. We are excited about
collaborating on world-class fan events designed to produce
incredible benefits for MGM Rewards members and value for our
players."
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500®
global entertainment company with national and international
locations featuring best-in-class hotels and casinos,
state-of-the-art meetings and conference spaces, incredible live
and theatrical entertainment experiences, and an extensive array of
restaurant, nightlife and retail offerings. MGM Resorts creates
immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts
portfolio encompasses 32 unique hotel and gaming destinations
globally, including some of the most recognizable resort brands in
the industry. The Company's 50/50 venture, BetMGM, LLC, offers U.S.
sports betting and online gaming through market-leading brands,
including BetMGM and partypoker, and the Company's subsidiary
LeoVegas AB offers sports betting and online gaming through
market-leading brands in several jurisdictions throughout
Europe. The Company is currently
pursuing targeted expansion in Asia through the integrated resort opportunity
in Japan. Through its "Focused on
What Matters: Embracing Humanity and Protecting the Planet"
philosophy, MGM Resorts commits to creating a more sustainable
future, while striving to make a bigger difference in the lives of
its employees, guests, and in the communities where it operates.
The global employees of MGM Resorts are proud of their company for
being recognized as one of FORTUNE® Magazine's World's
Most Admired Companies®. For more information, please visit us at
www.mgmresorts.com. Please also connect with us @MGMResortsIntl on
Twitter as well as Facebook and Instagram.
About NFLPA
The National Football League
Players Association (NFLPA) is the union for professional football
players in the National Football League. Established in 1956, the
NFLPA has a long history of assuring proper recognition and
representation of players' interests. The NFLPA has shown that it
will do whatever is necessary to assure that the rights of players
are protected—including ceasing to be a union, if necessary, as it
did in 1989. In 1993, the NFLPA again was officially recognized as
the union representing the players and negotiated a landmark
Collective Bargaining Agreement with the NFL. The current CBA will
govern the sport through the 2030 season. For more information,
please visit nflpa.com.
About NFL Players Inc.
NFL Players Inc., the licensing and marketing arm of the NFLPA,
connects businesses to the power of NFL players. NFL Players Inc.
creates customized business solutions for partners, through
licensing, marketing strategy and player activations. For more
information, please visit nflpa.com/players-inc.
Forward-Looking Statements
Statements in this release that are not historical facts are
forward-looking statements, within the meaning of the Private
Securities Litigation Reform Act of 1995, as amended, and involve
risks and/or uncertainties, including those described in MGM
Resorts' public filings with the Securities and Exchange
Commission. Forward-looking statements can be identified by the use
of forward-looking terminology such as "believes," "expects,"
"could," "may," "will," "should," "seeks," "likely," "intends,"
"plans," "pro forma," "projects," "estimates" or "anticipates" or
the negative of these words and phrases or similar words or phrases
that are predictions of or indicate future events or trends and
that do not relate solely to historical matters. MGM Resorts has
based forward-looking statements on management's current
expectations and assumptions and not on historical facts. Examples
of these statements include, but are not limited to, MGM Resorts'
expectations regarding the benefits of the partnership. These
forward-looking statements involve a number of risks and
uncertainties. Among the important factors that could cause actual
results to differ materially from those indicated in such
forward-looking statements include risks related to the continued
impact of the COVID-19 pandemic on MGM Resorts' business, the
effects of economic conditions and market conditions in the markets
in which MGM Resorts operates and competition with other
destination travel locations throughout the United States and the world, the design,
timing and costs of expansion projects, risks relating to
international operations, permits, licenses, financings, approvals
and other contingencies in connection with growth in new or
existing jurisdictions and additional risks and uncertainties
described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports
(including all amendments to those reports). In providing
forward-looking statements, MGM Resorts is not undertaking any duty
or obligation to update these statements publicly as a result of
new information, future events or otherwise, except as required by
law. If MGM Resorts updates one or more forward-looking statements,
no inference should be drawn that it will make additional updates
with respect to those other forward-looking statements.
MEDIA CONTACT:
MGM Resorts
Marc Jacobson
mjacobson@mgmresorts.com
NFLPA
David
Cooper
david@mvppr.com
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SOURCE MGM Resorts International