Innovative GameSense program to be featured
prominently
JERSEY
CITY, N.J., Feb. 24,
2023 /PRNewswire/ -- BetMGM, a leading sports betting
and iGaming operator, announced today a new pledge to prominently
feature responsible gaming messages in its marketing and
advertising campaigns beginning March
1, in alignment with the start of Problem Gambling Awareness
Month. As part of the pledge, responsible gaming messaging will be
featured within BetMGM's mobile app and within BetMGM
advertisements ranging from billboard marketing to television,
print and radio ads across the U.S. and Canada.
Additionally, responsible gaming messages and banners will be
incorporated into BetMGM's digital and social platforms, as well as
on property signage within physical BetMGM Sportsbooks. Responsible
gaming messages were developed in partnership with GameSense, an
award-winning responsible gaming program developed and licensed to
MGM Resorts and BetMGM by the British Columbia Lottery Corporation
(BCLC).
"We are committed to leading the industry in promoting
responsible gaming, which is why we're announcing this
unprecedented pledge to spotlight responsible gaming messaging in
our advertising," said Adam
Greenblatt, BetMGM CEO. "As the legalized sports betting and
online gaming industry continues to expand, it is vital that we not
only equip players with tools and resources for how to play in a
responsible and safe manner, but that we also make a significant
commitment to showcasing responsible gaming in our
advertising."
GameSense is an industry-leading program focusing on positive,
transparent, and proactive conversations with players about how to
gamble responsibly. BetMGM has integrated GameSense into its
digital platforms, providing customers tools for setting spending
limits, while dispelling common gambling misconceptions. GameSense
also explains the basic rules of gambling and offers easily
accessible resources for customers and their families to connect
with highly trained GameSense Advisors. Through the integration
with BetMGM, customers can receive the same GameSense experience
they have grown to count on at MGM Resorts properties
nationwide.
MGM Resorts CEO & President Bill
Hornbuckle said, "With the continued growth of sports
betting and iGaming, it's imperative that our industry remain
committed to supporting the best interests of our guests and
customers. MGM Resorts is the premier leader in gaming
entertainment, and GameSense has helped us set the standard for
promoting responsible gaming and prioritizing player health. We
commend BetMGM for this groundbreaking commitment."
Jette Nygaard-Andersen, Entain
CEO, commented, "Entain is committed to providing the safest
possible betting and gaming platform for all our customers
around the world. This is even more important in a market like
the U.S. where betting and gaming is going through rapid and
transformative growth. Technology is the key enabler in providing a
safety net for our customers. Building these tools with GameSense
into the BetMGM platform is the best way forward."
Greenblatt continued, "While today's announcement is a
significant step forward, one that we hope other operators will
follow, we also know that this is just the start. Research is
essential to progress and will make an important contribution to
tackling problem gambling. We are committed to protecting players
across the country and have partnered with The International Center
for Responsible Gaming (ICRG) to help better understand and tackle
the issues around advertising and problem gambling."
In November 2022, BetMGM provided
a grant to the ICRG in support of the organization's research on
responsible gambling, specifically focusing on the impact that
advertising has on problem gambling.
For more information, follow @BetMGM on Twitter.
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment
company, pioneering the online gaming industry. Born out of a
partnership between MGM Resorts International (NYSE: MGM) and
Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
U.S. land-based and online sports betting, major tournament poker,
and online gaming businesses. Utilizing Entain's US-licensed, state
of the art technology, BetMGM offers sports betting and online
gaming via market-leading brands including BetMGM, Borgata Casino,
Party Casino and Party Poker. Founded in 2018, BetMGM is
headquartered in New Jersey. For
more information, visit http://www.betmgminc.com/.
About GameSense
Launched in 2009, GameSense is BCLC's
industry-leading and award-winning program that encourages healthy
gambling behaviours by giving players the tools to make informed
decisions. This includes helping players understand the odds of
winning, the truth behind gambling myths and how to set and stick
to personally allocated time and monetary limits. BCLC currently
licenses GameSense to 10 different organizations across
Canada and the U.S., creating a
community-of-practice that raises the standard of care in the
industry by implementing evidence-based player-health programs. To
learn more about GameSense, visit: www.gamesense.com
Forward-Looking Statements
Statements in this release that are not historical facts are
forward-looking statements, within the meaning of the Private
Securities Litigation Reform Act of 1995, as amended, and involve
risks and/or uncertainties, including those described in MGM
Resorts' public filings with the Securities and Exchange
Commission. Forward-looking statements can be identified by the use
of forward-looking terminology such as "believes," "expects,"
"could," "may," "will," "should," "seeks," "likely," "intends,"
"plans," "pro forma," "projects," "estimates" or "anticipates" or
the negative of these words and phrases or similar words or phrases
that are predictions of or indicate future events or trends and
that do not relate solely to historical matters. MGM Resorts has
based forward-looking statements on management's current
expectations and assumptions and not on historical facts. Examples
of these statements include, but are not limited to, MGM Resorts'
expectations regarding the timing and content of its marketing and
advertising campaigns. These forward-looking statements involve a
number of risks and uncertainties. Among the important factors that
could cause actual results to differ materially from those
indicated in such forward-looking statements include risks related
to MGM Resorts' ability to conduct marketing and advertising
campaigns on the terms described herein or at all, the continued
impact of the COVID-19 pandemic on MGM Resorts' business, the
effects of economic conditions and market conditions in the markets
in which MGM Resorts operates and competition with other
destination travel locations throughout the United States and the world, the design,
timing and costs of expansion projects, risks relating to
international operations, permits, licenses, financings, approvals
and other contingencies in connection with growth in new or
existing jurisdictions and additional risks and uncertainties
described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports
(including all amendments to those reports). In providing
forward-looking statements, MGM Resorts is not undertaking any duty
or obligation to update these statements publicly as a result of
new information, future events or otherwise, except as required by
law. If MGM Resorts updates one or more forward-looking statements,
no inference should be drawn that it will make additional updates
with respect to those other forward-looking statements.
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SOURCE BetMGM