Agreement with British Columbia Lottery
Corporation coincides with beginning of Problem Gambling Awareness
Month
LAS
VEGAS, March 1, 2023 /CNW/ -- MGM Resorts
International (NYSE: MGM) and BetMGM announced today a five-year
contract extension with the British Columbia Lottery Corporation
(BCLC) and its industry-leading responsible gaming program,
GameSense. The program, which BCLC first licensed to MGM Resorts in
2017, enhances MGM Resorts' and BetMGM's guest and customer service
models by focusing on positive, transparent and supportive
conversations with players about how to gamble responsibly.
In line with the contract extension, MGM Resorts and BCLC will
reveal additional information regarding a commitment to responsible
gaming research, March 6-8 during the
New Horizons in Responsible Gambling Conference in Vancouver, B.C. This announcement comes as MGM
Resorts and BetMGM join the National Council on Problem Gambling
(NCPG) in promoting Problem Gambling Awareness Month throughout
March.
"Through our partnership and collaboration with BCLC, we're
proud to set the standard and do our part to ensure that gaming is
an enjoyable experience," said Bill
Hornbuckle, CEO & President, MGM Resorts International.
"As the industry expands, we will continue to provide players tools
and capabilities that empower everyone to play
responsibly."
Pat Davis, BCLC President &
CEO, added: "We're proud to continue providing MGM Resorts with the
tools to offer the GameSense experience at its properties and
online at BetMGM. When we work together to develop best practices
and share learnings that support positive play, we can reduce harm
and make gambling safer throughout the industry."
BetMGM fully integrated GameSense into its desktop and mobile
platforms last year, providing customers with the same experience
they receive at MGM Resorts properties nationwide. GameSense's
integration into BetMGM offers players information on how to set
responsible gaming limits, while dispelling common gambling
misconceptions.
It also explains the basic rules to understand how gambling
works and gives easily accessible resources for customers and their
families to receive support and assistance for anyone concerned
about problem gambling. Since incorporating GameSense into its
platform, BetMGM has provided responsible gaming information to
more than 100,000 customers each month through website visits and
direct email correspondence.
Adam Greenblatt, BetMGM CEO said,
"Since integrating GameSense into BetMGM, we've noticed significant
and positive results. With the continued expansion of sports
betting and iGaming, our commitment to responsible gaming practices
has never been more important. This contract extension comes at a
crucial time and allows us to deliver an impactful program to our
players for years to come."
GameSense signage also continues to be displayed prominently
throughout MGM Resorts properties and on marquees. In addition,
GameSense messaging and responsible gaming tips are being delivered
to guests on more than 35,000 television screens in MGM Resorts
hotel rooms across the country. The Company's casino floors also
feature more than 22,000 slot machines that display GameSense
reminders, with 8,500 machines featuring QR codes that offer access
to responsible gaming information and educational materials from
GameSense.
Additional Commitments
- MGM Resorts and BetMGM provide all employees with comprehensive
and research-based responsible gaming training throughout the year.
This training empowers employees to proactively promote responsible
play and address problem gambling concerns through GameSense.
- The MGM Resorts responsible gaming employee training program
recently expanded with more than 62,000 employees receiving
GameSense training in the past year. Of those, more than 300
employees have received the program's highest level of training,
earning the title of GameSense Advisor. These GameSense Advisors
are staffed at each MGM Rewards desk across the country, ready to
provide assistance and support to guests and their families. 2022
also marked a milestone for employee training at BetMGM. The
company completed training of more than 1,000 employees on
essential and advanced GameSense practices, while continuing to add
to its team of GameSense Advisors.
- BetMGM recently announced a new pledge to prominently feature
responsible gaming messages, developed in partnership with
GameSense, in its marketing and advertising campaigns.
-
- As part of the pledge, responsible gaming messaging is now
featured within BetMGM's mobile app and within BetMGM
advertisements ranging from billboard marketing to television,
print and radio ads across the U.S. and Canada.
- Responsible gaming messages and banners are also now
incorporated into BetMGM's digital and social platforms, as well as
on property signage within physical BetMGM Sportsbooks.
- Also, every new BetMGM online customer receives a GameSense
welcome kit.
- MGM Resorts and BetMGM continue in their partnership with the
American Gaming Association's (AGA) Have A Game Plan. ® Bet
Responsibly.™ public service campaign to educate new and
seasoned bettors on responsible, legal sports wagering.
For more information, follow @mgmresorts and @BetMGM on
Twitter.
About MGM Resorts International
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
31 unique hotel and gaming destinations globally, including some of
the most recognizable resort brands in the industry. The Company's
50/50 venture, BetMGM, LLC, offers U.S. sports betting and online
gaming through market-leading brands, including BetMGM and
partypoker, and the Company's subsidiary LeoVegas AB offers sports
betting and online gaming through market-leading brands in several
jurisdictions throughout Europe.
The Company is currently pursuing targeted expansion in
Asia through the integrated resort
opportunity in Japan. Through its
"Focused on What Matters: Embracing Humanity and Protecting the
Planet" philosophy, MGM Resorts commits to creating a more
sustainable future, while striving to make a bigger difference in
the lives of its employees, guests, and in the communities where it
operates. The global employees of MGM Resorts are proud of their
company for being recognized as one of FORTUNE® Magazine's World's
Most Admired Companies®.
About BetMGM
BetMGM is a market leading sports betting and gaming entertainment
company, pioneering the online gaming industry. Born out of a
partnership between MGM Resorts International (NYSE: MGM) and
Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
U.S. land-based and online sports betting, major tournament poker,
and online gaming businesses. Utilizing Entain's US-licensed, state
of the art technology, BetMGM offers sports betting and online
gaming via market leading brands including BetMGM, Borgata Casino,
Party Casino and Party Poker. Founded in 2018, BetMGM is
headquartered in New Jersey. For more information,
visit https://www.betmgm.com/.
About British Columbia Lottery Corporation
BCLC is a social purpose company based in British Columbia, Canada that is committed to
delivering win-wins for the greater good while providing lottery,
casino and sports gambling entertainment in a way that serves the
best interests of its players, the province and society. Last year,
BCLC generated more than $1.3 billion
in net income to benefit provincial and community programs,
including healthcare, education and charities across British Columbia, Canada.
Forward-Looking Statements
Statements in this release that are not historical facts are
forward-looking statements, within the meaning of the Private
Securities Litigation Reform Act of 1995, as amended, and involve
risks and/or uncertainties, including those described in MGM
Resorts' public filings with the Securities and Exchange
Commission. Forward-looking statements can be identified by the use
of forward-looking terminology such as "believes," "expects,"
"could," "may," "will," "should," "seeks," "likely," "intends,"
"plans," "pro forma," "projects," "estimates" or "anticipates" or
the negative of these words and phrases or similar words or phrases
that are predictions of or indicate future events or trends and
that do not relate solely to historical matters. MGM Resorts has
based forward-looking statements on management's current
expectations and assumptions and not on historical facts. Examples
of these statements include, but are not limited to, MGM Resorts'
expectations regarding the timing and content of its marketing and
advertising campaigns. These forward-looking statements involve a
number of risks and uncertainties. Among the important factors that
could cause actual results to differ materially from those
indicated in such forward-looking statements include risks related
to MGM Resorts' ability to conduct marketing and advertising
campaigns on the terms described herein or at all, the continued
impact of the COVID-19 pandemic on MGM Resorts' business, the
effects of economic conditions and market conditions in the markets
in which MGM Resorts operates and competition with other
destination travel locations throughout the United States and the world, the design,
timing and costs of expansion projects, risks relating to
international operations, permits, licenses, financings, approvals
and other contingencies in connection with growth in new or
existing jurisdictions and additional risks and uncertainties
described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports
(including all amendments to those reports). In providing
forward-looking statements, MGM Resorts is not undertaking any duty
or obligation to update these statements publicly as a result of
new information, future events or otherwise, except as required by
law. If MGM Resorts updates one or more forward-looking statements,
no inference should be drawn that it will make additional updates
with respect to those other forward-looking statements.
Media Contacts
Marc Jacobson
MGM Resorts
media@mgmresorts.com
Elisa Richardson
BetMGM
press@betmgm.com
BCLC
mediarelations@bclc.com
604.225.6460
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SOURCE MGM Resorts International