MONSTA X wowed the crowd with a stunning
performance on Friday for the first evening of live music
The GRAMMY
Museum® Stage hosted panels with
chart-topping K-Pop performers ENHYPEN, BamBam and more
LOS
ANGELES, April 24, 2023 /PRNewswire/ -- We
Bridge, the inaugural three-day cultural expo and two-day music
festival in Las Vegas to celebrate
Asian entertainment and culture, just wrapped their 360-degree
programming and one-of-a-kind experience.
The two-day music festival was held at the Michelob ULTRA Arena
inside Mandalay Bay Resort and Casino. All attendees were
encouraged to experience the variety of on-site activities and view
the artist engagements as a way of getting more involved with this
unique weekend of Asian-focused talent. The result was a
multi-sensory, live event that immersed attendees into a curated
world that bridges what is now, new, and next in Asian music,
media, art, food and fashion.
Alex Kang, founder of We Bridge
Music Festival and Expo and CEO of Infinite Prospects Entertainment
shares of the festival: "In times of doubt, we need to see the
light, and this weekend was just that. We are honored to have
celebrated Asian talent and culture across three days here in
Las Vegas. We started with a
deeply moving tribute to Moon Bin of ASTRO and we focused on what
our community has always bridged on, unity and respect. It was
clear that everyone had the time of their lives, and we can't wait
to see you all next year."
The full music artist lineup consisted of MONSTA X, Jessi,
KANGDANIEL, Dreamcatcher, CIX, ONEUS performing on April 21, while ENHYPEN, VIVIZ, ONEUS, BE'O, and
BamBam performed on April 22. The
event saw over 15,000 fans come together this past weekend.
With the tragic passing of Moon Bin of boy group ASTRO, We
Bridge honored his memory and legacy with a special "Light up
Tribute" hosted by Yuri Park,
alongside a moment of silence for the fans to all come together as
one and shine a light in his memory during the nightly concert
event.
Throughout the course of the weekend the expo also offered food,
exclusive merchandise, VIP experiences, artist red carpets,
hi-touches, art galleries, and thought-provoking panels covering
social topics within the Asian community, showcasing influential
executives, and thought leaders from the entertainment industry.
The GRAMMY Museum® brought their popular artist
programming to the stage where artists participated in an interview
moderated by Emily Mei, followed by
a performance. Participants such as Chris
Pang (Actor), Sandra Douglass
Morgan (Las Vegas Raiders), Stephanie Tsiao (NFL), Michelle Sugihara (CAPE), Jeff Benjamin (Billboard), Lai Frances (UPROXX), David Zhao (Entrepreneur), Robert Chin (Combs Spirits), Benny Luo (NextShark) and Anthony Francisco (Visual Designer) took the
stage at the expo to discuss cultural impact. Within the art space,
live painting exhibitions by SAMBYPEN, MAWZ, & N5bra were held
on the expo floor. Food vendors such as Boba x Ice Cream,
Four4Corner and Matcha Cafe Maiko showcase Filipino, Japanese, and
Korean food among other vendors who sold K-pop goods. Various
merchandise such as exclusive WE BRIDGE x SAMBYPEN collaborative
pieces (https://www.webridgeshop.com/) and limited edition ENHYPEN
x SAMBYPEN merchandise were a hit on the expo floor. Crowds on the
expo floor flocked to see their favorite K-pop artists like
ENHYPEN, ONEUS, KANGDANIEL and BE'O visit retail booths such as
KORE Limited.
With the explosion of Asian influence on mainstream pop culture
around the world and its tremendous impacts across music, film,
art, and fashion, We Bridge's mission is to continue to connect
these various creative expressions within one experience and
celebrate the Asian artists and cultures that are fueling them. We
Bridge is presented by premier global entertainment company
Infinite Prospects Entertainment (IPE) with the support of MGM
Resorts International. IPE is recognized best as the team who
turned the Las Vegas Strip purple in April
2022 for megastar group BTS, performing four sold-out nights
of their 'Permission To Dance On Stage' tour at Allegiant Stadium.
We Bridge teamed up with brands as sponsors and partners including
Meta Prosper, Berify, The GRAMMY
Museum®, Samsung, East West
Bank, Momenti, Bank of America, Gallery Stan, OCA, Big
Planet Music, and more.
The We Bridge Music Festival and Expo is looking forward to
returning in 2024, after an extremely successful inaugural
event.
For information about We Bridge Music Festival and Expo, head
to: webridgeexpo.com.
ABOUT INFINITE PROSPECTS ENTERTAINMENT
Infinite Prospects Entertainment (IPE) is a Las Vegas based, world class multi-service
production & management company in the entertainment industry,
devoted to bridging Asian media and entertainment with western
culture in the United States.
IPE's strategic global partnerships are demonstrated in their
capacity to identify prospective opportunities to expand in new
markets. IPE with the support of MGM Resorts, the same group who
famously turned the Vegas Strip purple in April 2022, brought the megastar K-pop group BTS
to Allegiant Stadium for four sold-out nights of their 'Permission
To Dance On Stage' tour.
ABOUT MANDALAY BAY
Mandalay Bay Resort and Casino is set on 120 lush acres featuring
Mandalay Bay Beach, a tropical pool paradise with real sand. The
Michelob ULTRA Arena, award-winning restaurants, exhilarating
entertainment, unique shopping, Shark Reef Aquarium and the
2-million-square-foot convention center combine to make Mandalay
Bay a captivating Las Vegas resort
destination. The resort offers three distinct hotel experiences:
Mandalay Bay with 3,211 luxurious rooms and suites reflecting a
modern tropical ambiance; Four Seasons Hotel, a AAA Five Diamond
hotel offering 424 rooms and suites; and the luxury all-suite
Delano Las Vegas. Mandalay Bay is operated by MGM Resorts
International (NYSE: MGM). For more information and reservations,
visit mandalaybay.com, call toll free at (877) 632-7800, or find us
on Instagram, Facebook and Twitter.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500®
global entertainment company with national and international
locations featuring best-in-class hotels and casinos,
state-of-the-art meetings and conference spaces, incredible live
and theatrical entertainment experiences, and an extensive array of
restaurant, nightlife and retail offerings. MGM Resorts creates
immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts
portfolio encompasses 32 unique hotel and gaming destinations
globally, including some of the most recognizable resort brands in
the industry. The Company's 50/50 venture, BetMGM, LLC, offers U.S.
sports betting and online gaming through market-leading brands,
including BetMGM and partypoker, and the Company's subsidiary
LeoVegas AB offers sports betting and online gaming through
market-leading brands in several jurisdictions throughout
Europe. The Company is currently
pursuing targeted expansion in Asia through the integrated resort opportunity
in Japan. Through its "Focused on
What Matters: Embracing Humanity and Protecting the
Planet" philosophy, MGM Resorts commits to creating a more
sustainable future, while striving to make a bigger difference in
the lives of its employees, guests, and in the communities where it
operates. The global employees of MGM Resorts are proud of their
company for being recognized as one of FORTUNE® Magazine's World's
Most Admired Companies®. For more information, please visit us
at www.mgmresorts.com. Please also connect with us
@MGMResortsIntl on Twitter as well as Facebook
and Instagram.
ABOUT THE GRAMMY MUSEUM
The GRAMMY Museum is a nonprofit organization dedicated to
celebrating and exploring music from yesterday and today to inspire
the music of tomorrow through exhibits, education, grants,
preservation initiatives, and public programming. Paying tribute to
our collective musical heritage, the Museum values and celebrates
the dynamic connection in people's diverse backgrounds and music's
many genres, telling stories that inspire us, and creative
expression that leads change in our industry.
For more information, visit www.grammymuseum.org, "like" the
GRAMMY Museum on Facebook, and follow @GRAMMYMuseum on Twitter,
Instagram and TikTok.
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SOURCE We Bridge Music Festival & Expo