Maxtor Launches Consumer Product Portal
02 Maio 2006 - 10:00AM
PR Newswire (US)
New Site Extends the Simplicity of the Maxtor OneTouch(TM)
Experience Onto the Web MILPITAS, Calif., May 2
/PRNewswire-FirstCall/ -- In line with a long history of success in
meeting the needs of consumers through simple, elegant and
intuitive solutions, storage innovator Maxtor Corporation
(NYSE:MXO) announced today that it has launched a new website to
embrace consumers and their growing needs for reliable storage
solutions. The site, http://www.maxtorsolutions.com/, aims to make
external storage and backup options simple, straightforward and
understandable for users. Whether individuals are seeking an
external storage solution to back up important documents, to
quickly store, access or stream digital content, or to carry their
photos or music with them, the new site provides a wealth of
knowledge to help make purchase decisions easier. With the help of
creative consulting firm frog design inc., the site is uniquely
designed for consumers, home business entrepreneurs, small business
owners and creative professionals to easily find, understand,
compare and purchase a storage and backup solution appropriate for
their digital lifestyle. "We pride ourselves on identifying with
consumers' needs, speaking in a language they understand, and
offering them products that simplify their lives, improve their
efficiency, make them better organized and protect their valuable
data," said Stacey Lund, vice president of marketing, Maxtor's
Branded Products Group. "Now we've extended that voice to the web.
"We're continually expanding and evolving how we reach our
customers," continued Lund. "Whether it's through our website,
retail packaging, point of purchase materials or integrated
marketing campaigns, we continue to educate, promote a unified look
and feel, and offer solutions that help consumers easily store,
protect, organize and share their digital lives. We push technology
into the background and talk about what's meaningful, because
what's on your hard drive is your life: your photos, your home
videos, your kid's school assignments, your work, your music. And
helping you protect that digital life is a passion for us." "Every
aspect of a user's interaction with Maxtor's family of consumer
products needs to communicate Maxtor's dedication to quality and
its commitment to providing a simple, elegant and intuitive user
experience across all touch points of the Maxtor brand," said
Doreen Lorenzo, COO of frog design, inc. "The physical product
design was just a starting point. From packaging to creating a new
expression of the Maxtor brand through the launch of
Maxtorsolutions.com, we've truly become an integrated partner in
helping Maxtor differentiate itself in the storage solutions retail
marketplace." In addition to highlighting the company's
award-winning network storage and backup solutions, the new
consumer portal provides information such as user case scenarios,
upgrades, product news and awards, and troubleshooting tips.
Maxtor's line of external storage and backup solutions are designed
with the consumer in mind, incorporating features that make
storing, protecting, organizing and sharing digital content simple
and easy. From centralized storage for home or small business
networks, to data portability and protection in a small
pocket-sized external storage solution, Maxtor helps users bring
their digital content to life. For more information about Maxtor's
award-winning family of external storage and backup solutions, or
to choose a solution that's right for you, please visit
http://www.maxtorsolutions.com/. About Maxtor Maxtor Corporation
(http://www.maxtor.com/) is one of the world's leading suppliers of
hard disk drives and consumer storage solutions. The company has an
expansive line of storage products for desktop computers, storage
systems, high-performance Intel-based servers, and consumer
electronics. Maxtor has a reputation as a proven market leader,
built by consistently providing high- quality products, services
and support for its customers. Maxtor and its products can be found
at http://www.maxtor.com/ or by calling toll-free 800-2-MAXTOR.
Maxtor is traded on the New York Stock Exchange under the symbol
MXO. NOTE: Maxtor and the Maxtor stylized logo are registered
trademarks, and Maxtor OneTouch and Maxtor Shared Storage are
trademarks of Maxtor Corporation. All other trademarks are
properties of their respective owners. The Maxtor OneTouch is an
element of a user's overall backup solution and protection plan.
For purposes of measuring disk drive storage capacity, one gigabyte
(GB) represents one billion bytes. This announcement relating to
Maxtor may contain forward-looking statements concerning future
technology, products incorporating that technology, and Maxtor's
execution. These statements are based on current expectations and
are subject to risks and uncertainties which could materially
affect the company's results, including, but not limited to, market
demand for hard disk drives and network storage, integration of the
company's products with products produced by others, the company's
ability to execute future production ramps and utilize
manufacturing assets efficiently, pricing, competition, and the
significant uncertainty of market acceptance of new products and
technologies, and the growth and implementation of home networking.
These and other risk factors are contained in documents that the
company files with the SEC, including the Form 10K for fiscal 2005.
Maxtor is under no obligation to, and expressly disclaims any
responsibility to update or alter, its forward-looking statements,
whether as a result of new information, future events or otherwise.
DATASOURCE: Maxtor Corporation CONTACT: Erin Hartin, Public
Relations, +1-303-678-2022, or , Chris Knight, Media Relations,
+1-415-365-8524, or , both of Maxtor Web site:
http://www.maxtor.com/ http://www.maxtorsolutions.com/
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