NEW YORK, Aug. 22, 2018 /PRNewswire/ -- New York &
Company, Inc. (NYSE: NWY) today announced a partnership with Kate
Hudson, further expanding upon its success in developing
high-profile collaborations. The award-winning actress,
best-selling author and globally-successful businesswomen has
signed a multi-year deal with New
York & Company to be the Brand Ambassador of its
$200M "Soho Jeans" collection, and
will also partner with the Company to develop her own ready-to-wear
fashion line.
"We are excited to partner with Kate Hudson and believe she is
the perfect addition to our company," stated Greg Scott, CEO of New
York and Company. "Our customers have been asking for a
partnership with Kate for years, and we believe her tremendous star
power, unbelievable style, and broad social influence will not only
strengthen our relationships with existing customers but also
ignite our customer acquisition initiatives."
The Soho Jeans collection represents significant percentage of
the Company's annual sales and includes an extensive assortment of
jeans and related apparel that are designed with proprietary
fabrics. The denim assortment at New
York & Company is designed to "fit everyone", and is
unique in its attention to on-trend fashion and inclusive sizing,
ranging from 00 – 20, including petite and tall.
In addition to her role as a Brand Ambassador, Kate will design
and develop her first ready-to-wear fashion apparel collection,
slated to launch in March 2019.
New York & Company will
leverage its infrastructure, technical design and sourcing
capabilities to build the brand. The new brand will be available at
New York & Company stores and
its ecommerce site as well as on its own dedicated ecommerce
platform, with potential for additional retailer partnerships in
the future—a first in New York
& Company's history.
"It has always been important for me to partner with companies
that share my values and creative vision. I love the quality of
materials and fabrics New York
& Company uses," said Kate Hudson. "Their size ranges and
affordable price points, along with their commitment to empowering
women through fashion makes New
York & Company an ideal partner for me to launch my new
collection with."
"We believe this will be significant to our continued growth in
the ever-changing retail landscape, further solidifying
New York & Company as an
industry leader that creates digital brands that matter. This
strategy provides our company with added diversity in our revenue
stream, as we expand the breadth of our assortments and channels
served," said Mr. Scott.
Mr. Scott further stated, "We are more than excited to partner
with Kate, and look forward to developing a collection with her
that we believe will be a substantial business. We welcome Kate to
the family, joining Eva Mendes and
Gabrielle Union as the fashion
powerhouses of New York &
Company."
The Kate Hudson for Soho Jeans Campaign was shot by
world-renowned photographer, Alexi
Lubomirski in Malibu, CA
and will appear in stores nationwide and online beginning
Thursday, August 30th.
Click here for high resolution images.
New York & Company Press
Contact:
Angela Apolito /
AApolito@nyandcompany.com / 212-884-2495
About Kate Hudson:
Kate Hudson is an actress,
producer, fashion icon and author of the New York Times bestselling Pretty
Happy: Healthy Ways to Love Your Body and Pretty Fun:
Celebrating and Creating a Lifetime of Traditions. She
won the Golden Globe and was nominated for an Academy Award for her
performance in "Almost Famous." Her numerous film credits also
include "How to Lose a Guy in 10 Days," "Fool's Gold" and "Bride
Wars," which she also produced. She lent her voice to
the global hit, "Kung Fun Panda 3" and co-starred in Reginald
Hudlin's "Marshall," opposite Chadwick Boseman, Sterling K. Brown, Josh Gad and Dan Stevens. In 2013, Kate co-founded
Fabletics, a high-performance lifestyle brand with a
mission to offer high-quality activewear at an accessible price,
available online and in retail stores throughout the
U.S. Kate's many charitable and humanitarian affiliations
include The Hawn Foundation's MindUP program, the United
Nations World Food Programme, Baby2Baby, and numerous other
organizations dedicated to protecting the rights and well-being of
women, children and education around the world.
About New York &
Company
New York &
Company, Inc. is a leading omni-channel women's fashion retailer
designing on-trend and versatile collections at a great value. The
specialty retailer, first incorporated in 1918, has grown to now
operate over 400 retail and outlet locations nationwide while also
growing a substantial eCommerce business. Its branded merchandise,
including collaborations with Eva
Mendes and Gabrielle Union,
is sold exclusively at these locations and online at
www.nyandcompany.com.
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SOURCE New York & Company,
Inc.