(Adds new fourth paragraph describing summer hiatus for IPOs in the U.S.)

 
   By Lynn Cowan 
 

The coming week will show whether some highly sought-after IPOs can shine despite less-than-stellar market conditions.

On deck are initial public offerings from computer network security firm Palo Alto Networks Inc., search engine Kayak Software Corp., guitar maker Fender Musical Instruments Corp., discount retailer Five Below Inc. and pharmaceutical developer Durata Therapeutics Inc.

"I think this is an important week, because we are approaching a point in the summer where, if things don't start getting launched, it's going get more difficult to do so later," said Colin Diamond, an attorney in White & Case LLP's capital-markets group.

The IPO market traditionally takes a summer hiatus, with nothing pricing from mid-August to mid-September. Road shows marketing the deals in the U.S. generally start up after Labor Day weekend in early September.

The largest deal coming this week, Palo Alto's $229 million offering, is also expected to attract the most interest from investors, thanks to strong revenue growth--it more than doubled in the nine months that ended April 30--and its focus on replacing companies' older security firewalls with its own next-generation firewall system. Palo Alto is set to price Thursday and trade on the New York Stock Exchange as PANW.

Demand for the deal is "massive," said Scott Sweet, senior managing partner at IPOBoutique.com. Three others--all of which are listing on the Nasdaq Stock Market--appear to be in good shape, too, according to Mr. Sweet. Kayak, which is scheduled to raise $87.5 million as KYAK, is a well-known consumer travel website that saw first-quarter revenue increase 39% compared to the same period in 2011. Five Below, whose customer base of teen shoppers has helped it notch 24 quarters of positive same-store sales and first-quarter net sales growth of nearly 52% year-over-year, wants to raise $134 million as FIVE. Guitar-maker Fender, which plans to raise $161 million as FNDR, is another recognizable consumer brand, although it operates a more mature, slower-growth business than the others, with revenue up 2% in the first quarter year-over-year.

The one deal that isn't a sure bet is Durata Therapeutics, which wants to raise $81 million on the Nasdaq as DRTX. The company, which has never been profitable, hasn't yet received approval for any of its drugs. Early-stage drug developers can have a difficult time pricing and trading even in perfect market conditions, although the last one that came public, Tesaro Inc. (TSRO), priced within its expected range and traded up slightly during its debut last month. Its shares closed Friday above its first-day gain.

The deals are coming in the wake of a broader market environment that has mostly trended down in the past week. Stocks notched their sixth straight decline Thursday, but they traded higher Friday. A positive note is that market volatility, as measured by the CBOE Volatility Index, remains below 21.

IPOs generally do best when the broader market is trending higher and volatility is lower, because investors tend to be willing to take on more risk under such conditions. IPOs are considered a riskier class of stocks than companies that are already public.

The week's coming slate of offerings will have a slightly easier go of it after four companies managed to pull off debuts in late June. That followed an empty stretch after the disappointing launch of Facebook Inc. (FB) on May 18. Three of the four companies that launched in June priced within or above their expected ranges and traded higher on their first day out; all but one have made further gains since.

Even beyond this coming week, IPOs appear to be picking up steam, according to data tracker Dealogic. Five other companies filed initial terms this week, with four expected to go public later this month, including health-food retailer Natural Grocers by Vitamin Cottage Inc., software firm E2open Inc., Avast Software BV and Mexican restaurant operator Chuy's Holdings Inc. Eight companies have registered preliminary prospectuses in the first two weeks of July; just nine did so in all of June, by Dealogic's count.

Write to Lynn Cowan at lynn.cowan@dowjones.com

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