Phreesia and American Academy of Pediatrics Join in Campaign to Increase Childhood MMR Vaccination
29 Agosto 2024 - 7:48AM
Business Wire
Collaboration aims to boost vaccination as
coverage rates remain below pre-pandemic levels
Phreesia, a leader in patient intake, outreach and activation,
and the American Academy of Pediatrics (AAP), an organization of
67,000 pediatricians, have joined forces to increase measles, mumps
and rubella (MMR) immunization by reaching parents and caregivers
of eligible or soon-to-be eligible children at the point of care.
The collaboration comes as immunization rates have dipped in some
communities, pointing to a need to improve access to the vaccines
that can help keep children healthy.
Through a joint campaign that will run on Phreesia’s digital
intake platform, the organizations will engage caregivers of
children between the ages of 9 months and 6 years who have either
not started or started but not completed the MMR vaccination
series. Educational content, developed by Phreesia’s in-house
creative team, will highlight AAP recommendations for MMR
immunization and the importance of protecting children from
disease.
“At Phreesia, we've seen firsthand the power of reaching
patients and caregivers with relevant, credible vaccine information
at key moments in their care journey,” said Phreesia’s SVP of Life
Sciences, David Linetsky. “We’re proud to partner with the AAP to
deliver important vaccination education at the point of care and
empower parents and caregivers to engage in meaningful immunization
conversations with their child’s doctor.”
“The point of care is an important place to reach busy parents
and caregivers with vaccine reminders and up-to-date information,”
said Christina Suh, MD, MPH, a pediatrician and Director of
Clinical Content at Phreesia. “We’re so thrilled to be able to
bring MMR education to parents while they’re checking in for their
appointment and thinking about their child’s health.”
AAP recommends children receive their first MMR vaccine between
12 and 15 months of age. A second dose is also needed at 4 to 6
years old, when most children are entering kindergarten. While MMR
vaccination has been a trusted and safe way to protect children
from disease since the 1950s, for the 2022-2023 school year, the
national MMR vaccination rate for kindergartners was 93%, a
coverage rate that translates to about 250,000 unvaccinated
kindergartners and sits below the 95% threshold for community
immunity.
“The American Academy of Pediatrics is dedicated to ensuring
children in every community have the access to immunizations like
the MMR vaccine to ensure they can grow and thrive,” said AAP
Infectious Disease Committee Chair Sean O’Leary, MD, MPH, FAAP.
“That includes making sure parents and caregivers have the
information they need about their children’s immunizations, and
conversations with their pediatrician is a good place to
start.”
About Phreesia
Phreesia is the trusted leader in patient activation, giving
providers, life sciences companies, payers and other organizations
tools to help patients take a more active role in their care.
Founded in 2005, Phreesia enabled approximately 150 million patient
visits in 2023—more than 1 in 10 visits across the U.S.—scale that
we believe allows us to make meaningful impact. Offering
patient-driven digital solutions for intake, outreach, education
and more, Phreesia enhances the patient experience, drives
efficiency and improves healthcare outcomes. To learn more, visit
phreesia.com.
About American Academy of
Pediatrics
The American Academy of Pediatrics is an organization of 67,000
primary care pediatricians, pediatric medical subspecialists and
pediatric surgical specialists whose mission is to attain optimal
physical, mental, and social health and well-being for all infants,
children, adolescents, and young adults. For frequent updates on
AAP recommendations, Pediatrics studies, AAP in the news, public
awareness campaigns, information for parents and more, follow us on
social media @AmerAcadPeds.
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Media Contact: Carly Helfand chelfand@phreesia.com
332-910-6768
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