Total Media Quality for Reddit Empowers Global
Advertisers with Industry-Leading Brand Safety and Suitability,
Viewability, and Invalid Traffic Measurement
NEW
YORK, June 13, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced a partnership with Reddit
(NYSE: RDDT), a community platform powered by authenticity and
human ideas, to provide advertisers with the confidence to scale
their campaigns across Reddit through IAS's AI-driven Total Media
Quality (TMQ) product suite.
The partnership will give advertisers an additional layer of
trusted, third-party transparency in their investment on Reddit as
they reach and engage with the platform's 100,000+ interest-based,
intent-driven communities. Global Reddit advertisers will have
access to IAS's reliable, independent Brand Safety and Suitability,
Viewability, and Invalid Traffic (IVT) measurement to safeguard and
scale their campaigns across Reddit.
"Reddit continues to be a leader in contextually relevant
conversations, with a breadth of opportunities for advertisers to
reach its highly engaged communities," said Lisa Utzschneider, CEO of IAS. "Our partnership
will give Reddit customers additional confidence that their ads are
appearing alongside content that aligns with their brand values via
reliable and accurate data, so they can focus on driving business
growth within Reddit's uniquely valuable archive of human
experience."
Through this partnership, advertisers on Reddit will be able
to:
- Leverage Trusted Campaign Insights: Consistent with
the Global Alliance for Responsible Media (GARM) standards, the new
offering provides advertisers with third-party campaign insights
backed by trusted and transparent industry metrics.
- Analyze Content, Frame by Frame: TMQ provides
insight into video content through best-in-class, AI-driven
Multimedia Technology which combines frame-by-frame analysis of
images, audio, and text to provide the most accurate and reliable
measurement at scale.
- Safeguard and Scale: A powerful combination of TMQ
with Reddit's existing moderation capabilities gives brands
additional protection, while allowing them to scale across more
than 16 billion posts and comments.
- Improved Engagement: Advertisers will have
increased transparency into Reddit's campaign delivery, helping
maximize campaign spend.
- Access Unified Reporting: Advertisers can leverage
IAS Signal, its unified reporting platform that delivers the data
and insights advertisers need to easily manage their digital
campaigns.
IAS's Brand Safety and Suitability Measurement complements
Reddit's user and brand safety investments, which includes human
moderators and AI-driven moderation tools, brand safety content
detection, and customizable Brand Suitability controls.
"Third party validation underscores our commitment to equipping
Reddit advertisers with the tools they need to confidently grow on
our platform," said Jim Squires, EVP
of Business Marketing and Growth at Reddit. "With IAS, we're giving
our clients a clear understanding of where their ads are appearing
and how they're delivering on Reddit, increasing confidence and
allowing them to focus on what matters: developing their campaign
strategy and creative."
IAS's Total Media Quality product suite will be available for
Reddit advertisers later this year.
About Integral Ad Science
Integral Ad Science (IAS) is
a leading global media measurement and optimization platform that
delivers the industry's most actionable data to drive superior
results for the world's largest advertisers, publishers, and media
platforms. IAS's software provides comprehensive and enriched data
that ensures ads are seen by real people in safe and suitable
environments, while improving return on ad spend for advertisers
and yield for publishers. Our mission is to be the global benchmark
for trust and transparency in digital media quality. For more
information, visit integralads.com.
CONTACT: press@integralads.com
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SOURCE Integral Ad Science, Inc.