Harnessing the power of social media, dreamers
and their biggest advocates come together in support of Habitat for
Humanity to help everyone experience home
DETROIT, April 16,
2024 /PRNewswire/ -- Rocket Mortgage, the official
mortgage partner of the 2024 NFL Draft and a champion of those
dreaming of homeownership, today announced the launch of its
"Dreammate" campaign – an inspirational, multi-media campaign
celebrating the NFL Draft.
Through the "Dreammate" movement, Rocket Mortgage aims to
inspire those relentlessly chasing their dreams. The campaign
acknowledges the valuable role of mentors, confidants and
motivators in bringing aspirations to life – recognizing that every
dream thrives with a robust support network. Whether it is the
pursuit of homeownership, launching a business or pursuing a career
in the NFL, personal support systems play a crucial role in the
journey toward success.
Each time the hashtag #RocketDreammate is used on TikTok or
Instagram now through the end of the 2024 NFL Draft on April 27, Rocket Mortgage will make a
$10 contribution to Habitat for
Humanity up to $250,000, which will
help bring to life the dream of homeownership for some deserving
Americans across the country.
Behind every dream, there's a "Dreammate" who made
it possible. To inspire those who dream of homeownership,
Rocket Mortgage has partnered with celebrity "Dreammate" teams
– athletes and influential sports personalities – with unique
stories of realizing their dreams, including:
- Quarterback Tua Tagovailoa, whose brother Taulia has been
a positive force in the realization of his accomplishments and is
himself now entering the 2024 NFL Draft.
- Sports broadcasters Joy Taylor
and Taylor Rooks, who recently
joined forces to release "Two Personal" – a thought-provoking
podcast. They are each a "Dreammate" to one another as they pursue
their dreams together.
- Aidan Hutchinson – a defensive
end for the Detroit Lions who was drafted in 2022 and voted to his
first Pro Bowl Games in 2023 – along with his sisters and their
mother who have encouraged and helped Aidan achieve success
throughout his career both on and off the football field.
"As someone who used to sleep with a football under my arm as a
kid, I have always dreamed of making a career out of this sport,"
said NFL Pro Bowl Quarterback Tua
Tagovailoa. "My wildest dreams have come true thanks to the
unwavering support and inspiration of my biggest supporter and
'Dreammate' – my little brother Taulia. His encouragement and
belief in me fueled my determination to fearlessly chase my
passion. I hope to be the same inspiration for him as he enters the
next chapter in his football career."
Rocket Mortgage has been a "Dreammate" for millions of Americans
throughout its nearly 40-year history, helping put homeownership
within their grasp. The company provides technology, resources and
innovative programs to homebuyers, helping simplify the often
complex and daunting real estate journey.
"At Rocket Mortgage, we know that homeownership is a vital part
of the American dream," said Casey
Hurbis, Senior Vice President of Brand Experiences and
Strategic Partnerships for Rocket Mortgage. "Through the
'Dreammate' campaign, we aim to create hope, inspiration and
generational impact by teaming up with Habitat for Humanity to turn
dreams into reality. Homeownership is more than just a milestone,
it's a lifelong journey, and we are proud to be a true partner to
help everyone home."
With the 2024 NFL Draft taking place in Rocket Mortgage's
hometown of Detroit, the company
is also featuring an interactive house as a part of the NFL Draft
Experience where visitors will be able to interact with picturesque
art installations, see exclusive sports memorabilia in a trophy
room and partake in Instagrammable activations that give attendees
a place to snap photos with their "Dreammate."
Use the hashtag #RocketDreammate today to join Rocket Mortgage
and Habitat for Humanity as they help more families achieve
homeownership and build a world where everyone has a place to call
home. To view all the video assets and learn more about the
campaign visit YouTube.com/@RocketMortgage/videos.
About Rocket Mortgage
Detroit-based Rocket Mortgage
is the top retail mortgage lender, closing more mortgage volume
than any other lender in 2022, and is a part of Rocket Companies
(NYSE: RKT).
The lender enables the American Dream of homeownership and
financial freedom through its obsession with an industry-leading,
digital-driven client experience. In late 2015, it introduced the
first fully digital, completely online mortgage experience. Since
its founding in 1985, Rocket Mortgage has closed more than
$1.6 trillion of mortgage volume
across all 50 states.
J.D. Power has ranked Rocket Mortgage #1 in client satisfaction
for primary mortgage origination and servicing 21 times – the most
of any mortgage lender. Rocket Companies, Rocket Mortgage's parent
company, has been named on Fortune's list of the "100 Best
Companies to Work For" and has placed in the top third of the list
for 21 consecutive years.
For more information and company news
visit RocketCompanies.com/PressRoom.
About the NFL
The National Football League is America's most popular sports
league, comprised of 32 franchises that compete each year to win
the Super Bowl, the world's biggest annual sporting event. Founded
in 1920, the NFL developed the model for the successful modern
sports league, including national and international distribution,
extensive revenue sharing, competitive excellence, and strong
franchises across the country.
About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live,
Habitat for Humanity found its earliest inspirations as a
grassroots movement on an interracial community farm in south
Georgia. Since its founding in
1976, the Christian housing organization has since grown to become
a leading global nonprofit working in local communities across all
50 states in the U.S., Puerto Rico
and more than 70 countries. Families and individuals in need of a
hand up partner with Habitat for Humanity to build or improve a
place they can call home. Habitat homeowners help build their own
homes alongside volunteers and pay an affordable mortgage. Through
financial support, volunteering or adding a voice to support
affordable housing, everyone can help families achieve the
strength, stability and self-reliance they need to build better
lives for themselves. Through shelter, we empower. To learn more,
visit habitat.org.
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SOURCE Rocket Mortgage
