HONG KONG and LOS ANGELES,
Dec. 8, 2015 /PRNewswire/ -- Global
3D and visual technology company RealD Inc. (NYSE: RLD) and Kunming
Dadou Motain Wanguo Cinema today announced an agreement to install
a state-of-the-art "LUXE: A RealD Experience" auditorium in
China's Kunming city. The
cinema is located in the Dadu Skyscraper Shopping Mall in the
Yunnan province, China. "LUXE: A RealD Experience" is the
Premium Large Format (PLF) initiative introduced by RealD in 2013
with the aim of providing a higher quality image, audio and overall
viewing experience for moviegoers. Each LUXE auditorium will
feature RealD 3D projection and a RealD Precision White Screen. The
installation of RealD equipment has already begun in Kunming Dadou
Motain Wanguo Cinema. The LUXE auditorium is expected to open in
the first quarter of 2016.
The LUXE auditorium in Kunming Dadou Motain Wanguo Cinema is the
first LUXE auditorium in China's
Yunnan province and is the third
such facility in Asia following
the first two LUXE auditoriums in China's Tianjin and Chengdu city.
"As a global leader in 3D, RealD's LUXE screen has been highly
anticipated by the industry," said Zishuo Peng, General Manager of
Kunming Dadou Motain Wanguo Cinema. "RealD's leading 3D technology
can offer our audience unrivaled viewing experience. We look
forward to the completion of the first LUXE auditorium in Kunming,
providing this city with a brand-new, stunning state-of-the-art
theater."
"We are honored to work with Kunming Dadou Motain Wanguo
Cinema," said Edman Chan, Vice
President and General Manager, Asia
Pacific of RealD. "RealD has always been dedicated to
delivering the best possible viewing experience for moviegoers. We
are glad to be the first to offer this exceptional premium quality
viewing experience for audiences in Yunnan, China, and RealD will endeavor to
bring more premium theaters to audiences throughout China."
The LUXE auditorium in Kunming Dadou Motain Wanguo Cinema marks
a further expansion of the LUXE brand in Asian markets. In
2014, RealD and Broadway Circuit signed an agreement to develop 3
LUXE projects, two of which have been in operation. LUXE made its
world premiere in Russia, where 11
LUXE auditoriums are currently open and 18 projects have been
signed. There is also a LUXE auditorium open in Bulgaria.
LUXE auditoriums provide full flexibility with content, allowing
exhibitors to show any movie at any time for optimized
profitability. All LUXE auditoriums meet technology specifications
to assure a premium cinema experience, such as: usage of RealD 3D,
the industry's brightest 3D projection technology; wall-to-wall /
floor-to-ceiling screens using RealD Precision White Screen
technology, with screen size of at least 16 meters in width;
enveloping sound; auditorium rakes to optimize patrons' views and
more. Additional exclusive new technologies to be announced are
expected to be incorporated into LUXE auditoriums.
The world's most widely used 3D cinema technology, RealD 3D is
installed in more than 27,000 auditoriums by approximately 1,200
exhibitors in 72 countries around the world (as of September 30, 2015).
About RealD Inc.
RealD is a leading global licensor of 3D and other visual
technologies. RealD is the world's most widely used 3D
technology and our extensive intellectual property portfolio is
used in applications and products that enable a premium viewing
experience in the theatre, the home and elsewhere.
RealD was founded in 2003 and has offices in Beverly
Hills, Boulder, London, Moscow, Shanghai, Hong Kong; and Tokyo. For more information, please visit our
website at www.reald.com.
About Kunming Dadou Motain Wanguo Cinema
Kunming Dadou Motain Wanguo Cinema is located at the 6th
floor of the Dadu Skyscraper Shopping Mall in Kunming. This super
cinema is managed and operated by Dadu Skyscraper Shopping Mall l
with a total investment of more than RMB 50
million, taking up more than 5000 square meters. Kunming
Dadou Motain Wanguo Cinema owns 12 auditoriums, 3 of which are in
premium large format making it the first cinema to feature 3
premiums large format screens in southwest China.
As the best cinema in Kunming city, every auditorium in the
Kunming Dadou Motain Wanguo Cinema features 360-degree,
unobstructed seating design with high rake, wide seating distance
and low frequency inductive seats to ensure optimum viewing
experience at each seat.
Kunming Dadou Motain Wanguo Cinema will further build 4 super
cinemas in Yunnan province and is
planning to increase its screens number to 50 in the next 5 years.
Kunming Dadou Motain Wanguo Cinema will maintain its leading
position in Yunnan province as
being the largest and most advanced cinema in the region.
Cautionary note on forward-looking statements
This press release includes forward-looking information and
statements, including but not limited to: statements concerning the
anticipated rollout of "LUXE: A RealD Experience" auditoriums
across Lab Concept Cinema and the growth of the 3D cinema industry.
These statements are based on RealD's current expectations and
beliefs, as well as a number of assumptions concerning future
events. Such forward- looking statements are subject to known and
unknown risks, uncertainties, assumptions and other important
factors, many of which are outside RealD's control that could cause
actual results to differ materially from the results discussed in
the forward-looking statements. RealD's annual and quarterly
reports include a more detailed discussion of the risks and
uncertainties that may cause actual results to differ materially
from the results discussed in the forward-looking statements.
RealD undertakes no obligation to update publicly the
information contained in this press release, or any forward-looking
statements, to reflect new information, events or circumstances
after the date they were made, or to reflect the occurrence of
unanticipated events.
Media Contacts:
Steve
Elzer (Elzer & Associates on behalf of RealD)
213-607-3591
steve@elzerassociate.com
Sam Liu (Kunming Dadou Motain
Wanguo Cinema)
+86 138-8880-6525
gbs_sam@126.com
Investor Contact:
Andrew
Greenbaum / Laura Bainbridge
(RealD)
310-829-5400
investors@reald.com
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SOURCE RealD Inc.