Together, They are Set to Revolutionize the
B2B Hair Landscape
NEW
YORK, Jan. 16, 2024 /PRNewswire/ -- epres™,
the innovative haircare brand of Founder Dr. Eric Pressly, is partnering with Cosmo Prof
Beauty, a leading distributor of professional beauty products
and education. This alliance reshapes the US and Canadian
professional beauty scene, delivering epres's™ performance-based
solutions to beauty professionals across specific channels,
including Cosmo Prof stores and on CosmoProfBeauty.com, beginning
February 1st.
The partnership between epres™ and Cosmo Prof marks a
significant moment for both entities and the beauty industry.
epres™, celebrated for its groundbreaking approach to haircare,
will now be readily available to licensed beauty professionals
through the extensive Beauty Systems Group (BSG) network.
"Our partnership with Cosmo Prof will give epres™ further access
throughout the North American market to our broad customer base,"
said Eric Pressly, Founder of
epres™. "We power innovation at the intersection of science and
creativity to offer safe, sustainable, and high-performance beauty
solutions available to all. With a strong focus on licensed beauty
professionals, we want to ultimately revolutionize the industry,
elevating the standards of haircare."
Catering to hairstylists and consumers alike, epres™ offers
unparalleled hair care benefits. With the brand's first innovation,
Dr. Pressly presented his patented liquid-molecule formula that
actively re-bonds hair, enhancing softness, strength, and
manageability. The inaugural technology from epres™ comes in two
forms: an at-home treatment and a one-step solution that repairs
hair during chemical services, optimizing time, lift, and color
integrity, allowing professionals to achieve consistently
exceptional outcomes for their clients.
"It is our mission here at Cosmo Prof to empower creativity and
that includes curating brands and products to help our professional
community provide industry-leading service. We are always searching
for the latest and greatest to ensure a range of quality product
options, and with the steady growth of the bonding category, we are
so excited to bring epres™ to Cosmo Prof locations across
North America - making the line
readily available to licensed beauty professionals both in-store
and online." - Angela Swanner, Group
Vice President of Merchandising for Beauty Systems Group
Starting February 1st,
all epres™ products will be stocked at all Cosmo Prof stores in
North America, giving more
licensed beauty professionals these transformative solutions for
their clients. Simultaneously, epres™ will launch on
CosmoProfBeauty.com and app, ensuring that hairstylists have easy
online access to epres™ products, thus enhancing their service
offerings and the salon experience.
About epres™:
Founder Eric Pressly first
discovered his talent for innovation while pursuing his Ph.D. in
materials science. He worked on everything from developing
life-saving pharmaceuticals to inventing the bond-building category
in haircare. Now, he has created epres™, the next generation
in high-performance haircare. The product range features two
first-of-its-kind, acid-free, bond-building treatments available in
the professional and consumer space. The products are formulated
with unprecedented Biodiffusion™ technology, which continues to
move and repair even after the hair is dry.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in
professional hair color, sells and distributes professional beauty
supplies globally through its Sally Beauty Supply and Beauty
Systems Group businesses. Sally Beauty Supply stores offer up to
7,000 products for hair color, hair care, nails, and skin care
through proprietary brands such as Ion®, Strawberry Leopard®,
Generic Value Products®, Beyond the Zone® and Silk Elements® as
well as professional lines such as Wella®, Clairol®, OPI®, Conair®
and L'Oreal®. Beauty Systems Group stores, branded as Cosmo Prof®
or Armstrong McCall® stores, along with its outside sales
consultants, sell up to 8,000 professionally branded products
including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®,
Goldwell®, Joico® and Olaplex®, intended for use in salons and for
resale by salons to retail consumers. For more information about
Sally Beauty Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
Media Contact: 5W Public Relations (epres@5wpr.com)
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SOURCE epres™