Standard Register Introduces SMARTworks(R) Profiler and Prospector to Help Businesses Target Prospects and Improve Marketing Ca
04 Maio 2006 - 5:47PM
PR Newswire (US)
DAYTON, Ohio, May 4 /PRNewswire-FirstCall/ -- Standard Register
(NYSE:SR) announces the launch of SMARTworks(R) Profiler and
Prospector, Web-enabled solutions that allow clients to develop
prospect lists and then create, print and launch targeted,
personalized marketing print campaigns. "This solution helps our
customers to increase revenue and grow their client base," said
Steve Couture, senior Marketing manager for Standard Register. "By
combining the variety of resources and tools needed to create an
effective direct mail campaign into one place, marketing
professionals can initiate and deploy a direct mail campaign,
customized and personalized for their targets, in a matter of
hours, instead of days or months." Both SMARTworks Profiler and
Prospector use advanced data mining technology. Profiler helps
clients develop a cluster profile of customers, by identifying
demographic data and life stage characteristics. Prospector is an
online tool that allows users to customize searches for prospects
using demographic and geographic attributes to build a mailing list
of likely prospects for products and services. Targeting the right
prospects is easier when current customer data is examined. Using
Profiler, clients submit a current customer list for a product or
service they are looking to promote. USADATA, the leading provider
of marketing automation systems and high-quality, privacy-assured
sales leads and mailing lists, utilizes their proprietary software
to automate list analysis, pulling information about the customers
from sophisticated databases and crossing it with the award-winning
Personicx Lifestage Cluster Model. Within 24 to 48 hours, users
receive reports that identify customers by lifestyle clusters and
rank them based on their likelihood to purchase the clients'
products or services. Knowing which segments are more likely to use
particular products or services, makes it easier for businesses to
better leverage their spending on advertising through targeted
marketing. Prospector offers clients the ability to expand their
customer base and target their business-to-consumer or
business-to-business marketing efforts while improving returns.
Utilizing the life stage cluster list compiled by Profiler, clients
can easily develop a customized prospect list through SMARTworks
Prospector. Linked with Standard Register's DesignOnDemand(R)
capability, Prospector lets clients customize their digital color
print promotions with graphics and personalized messaging, which
can have a profound effect on customer response rates. Working with
Standard Register's nationwide network of print centers, clients
can have their custom communications printed and on the way to
prospects within 48 hours. "Standard Register's Profiler and
Prospector work together with DesignOnDemand to deliver the right
message to the right audience at the right time to help increase
campaign response, improve marketing ROI, and ultimately drive new
business revenue," said Brad Cates, vice president of marketing for
Standard Register. About Standard Register Standard Register
(NYSE:SR) is a premier document services provider, trusted by
companies to manage the critical documents they need to thrive in
today's competitive climate. Employing nearly 100 years of industry
expertise, Lean Six Sigma methodologies and leading technologies,
the company helps organizations increase efficiency, reduce costs,
mitigate risks, grow revenue and meet the challenges of a changing
business landscape. It offers document and label solutions,
e-business solutions, consulting and print supply chain services to
help clients manage documents across their enterprise. More
information is available at http://www.standardregister.com/. About
USADATA USADATA, Inc. is the market leader in providing
privacy-compliant Sales Leads On Demand(TM). Using proprietary Web
technology, USADATA delivers the highest quality leads and customer
experience. Companies seeking to acquire sales leads select their
provider based on data quality, consultative expertise, compliance
with privacy standards, speed of delivery, and quality of the
experience. The combination of USADATA's Internet products and Data
Specialists form a unique total solution, which is why so many
choose USADATA to be their trusted partner. USADATA's clients range
from Fortune 500 financial services and auto industry giants such
as MetLife and Automatic Data Processing, to print and mail
services providers such as Pitney Bowes, as well as tens of
thousands of small and medium-size businesses.
http://www.usadata.com/. DATASOURCE: Standard Register CONTACT:
Julie McEwan, +1-937-221-1825 or , or Robert J. Cestelli,
+1-937-221-1304 or , both of Standard Register Web site:
http://www.standardregister.com/ http://www.usadata.com/
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