In-Mold Labeling and Decorating Introduced by Industramark™, a Standard Register Business Unit
18 Junho 2009 - 9:29AM
Business Wire
Industramark�, a Standard Register (NYSE:SR) business unit,
today introduced its latest innovative product offering to
industrial manufacturers: In-Mold Labeling and Decorating.
Made possible through a strategic partnership with Dayton,
Ohio-based Fusion Graphics, in-mold labeling and decorating allows
manufacturers to enhance the appearance of their products by
expanding available decoration space, including curved, contoured
and textured surfaces. In-mold labels bond with molded parts and
are permanent and non-removable, providing manufacturers with
safety labeling that lasts the life of the product.
Using existing molds and tooling, in-mold labels work with all
thermoplastics and rubber. The in-mold process is eco-friendly and
cost-effective, minimizing the waste typically associated with
pressure-sensitive labels. In-mold labels also are completely
recyclable.
�In-mold labeling and decorating provides a secure and
cost-effective method of fusing safety messages and decorative
elements into a plastic or rubber product,� said Tom Furey, vice
president and general manager, Industramark. �This process assures
manufacturers that they will remain compliant with various agency
and government product safety regulations while at the same time,
maintaining their brand image through the harshest elements and
conditions.�
Industramark�s In-Mold Labeling and Decorating uses patented
Grafilm� technology that was developed in Dayton by Fusion
Graphics. �This proprietary in-mold label material has a unique
composition, giving Industramark a significant advantage over other
commercially available in-mold labeling materials today,� said
David Coughlin, director of operations, Industramark. �The Grafilm
is a 7-mil micro porous plastic film that becomes a part of the
product by bonding with virtually all thermoplastics, resulting in
labels that can withstand the elements of nature, rough handling
and resistance to gasoline and other harsh chemicals.�
An ideal solution for decorative, branding and safety labels,
in-mold labeling and decorating enhances the appearance of durable
plastic parts while reducing the risk of label failure. It
accomplishes this through:
- Permanence, lasting the life of
the product and irremovable by the end user
- Durability, withstanding harsh
conditions and chemicals without fading
- Flexibility, conforming to the
part�s shape and texture
�Fusion�s in-mold label technology is unique and offers
significant value to manufacturers of durable goods,� said Bob
Freund, chief operating officer, Fusion Graphics. �By partnering
with Standard Register�s Industramark business unit, we can take
advantage of the company�s national footprint and enable
manufacturers across North America to capitalize on the benefits of
in-mold labeling.�
Industramark will be showcasing its In-Mold Labeling and
Decorating products and services during the NPE 2009 International
Plastics Showcase in Chicago. Attendees are encouraged to stop by
Booth #W95030 to learn more about how in-mold labeling and
decorating can enhance plastic products and parts.
About Industramark�
Industramark is a business unit of Standard Register focused on
the industrial manufacturing market. The business unit is poised to
become the printed production parts market leader and supplier of
choice for multi-site manufacturers, particularly in the areas of
functional and decorative labels and technical literature.
Industramark solutions are designed to help manufacturers realize
efficiency through the removal of waste from the manufacturing
process; compliance through reduced risk of product liability
claims; and distinction through the latest product decoration
technology. For more information, visit www.industramark.com.
About Standard Register
Standard Register is a premier document services provider,
trusted by companies to manage the critical documents they need to
thrive in today�s competitive climate. Employing nearly a century
of industry expertise, Lean Six Sigma methodologies and leading
technologies, the company helps organizations increase efficiency,
reduce costs, mitigate risks, grow revenue and meet the challenges
of a changing business landscape. It offers document and label
solutions, technology solutions, consulting and print supply chain
services to help clients manage documents across their enterprises.
More information is available at www.standardregister.com.
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