Standard Register’s Industramark Business Unveils First Photo-Realistic In-Mold Label for Rotational Molding
06 Outubro 2010 - 3:12PM
Business Wire
This week, Industramark, a Standard Register (NYSE:SR) business
unit, introduced the first photo-realistic, in-mold label system
for rotational molding at the 2010 Annual Meeting of the
Association of Rotational Molders International (ARMI) in Montreal,
Quebec, Canada. Called Grafilm® Roto, the labeling system was
developed to address the needs of manufacturers who produce large,
plastic products, such as storage tanks, kayaks and children’s
playground equipment.
“This will be a dramatic and positive change for the industry,”
said Tom Furey, president of Industramark. “The Grafilm Roto label
provides rotational molders with a superior graphics capability
which will pave the way for more aesthetically pleasing and
decorative products. Current rotational in-mold products allow only
for simple, spot-color labeling.”
According to Jeff Denton, product manager for the proprietary
Grafilm Roto, this new label poses none of the hassles or special
handling associated with current labeling technologies. It can be
easily peeled from its backing and applied directly to the inside
of the mold. If misaligned, the molder can remove and re-apply it.
The unique combination of adhesive and film eliminates ink picking
and reduces scrap rates. Moreover, the label can be applied at
higher temperatures than existing products, which can result in a
10-20 percent improvement in cycle time.
Until now, the primary in-mold decorating option for rotational
molders has been a subsurface graphic transfer, a delicate material
than can be nicked or torn. Label application requires the molder
to first spray the mold with adhesive and then align the label
correctly within the mold. “It’s a process that is both messy and
exacting, resulting in high scrap rates and extensive clean-up,”
Denton observed.
The innovative Grafilm Roto label builds on the in-mold labeling
(IML) technologies acquired by Standard Register from Fusion
Graphics in June 2010. Now a vital part of Industramark’s
capabilities, the technology is opening new avenues to growth for
the business unit.
About Industramark™
Industramark is a business unit of Standard Register focused on
the industrial manufacturing market. The business unit is a printed
production parts market leader and supplier of choice for
multi-site manufacturers, particularly in the areas of functional
and decorative labels, technical literature and in-mold labeling.
Industramark solutions are designed to help manufacturers realize
efficiency through the removal of waste from the manufacturing
process; compliance through reduced risk of product liability
claims; and distinction through the latest product decoration
technology. For more information, visit
http://www.industramark.com.
About Standard Register
Standard Register is a premier document services provider,
trusted by companies to manage the critical documents they need to
thrive in today's competitive climate. Employing nearly a century
of industry expertise, Lean Six Sigma methodologies and leading
technologies, the company helps organizations increase efficiency,
reduce costs, mitigate risks, grow revenue and meet the challenges
of a changing business landscape. It offers document and label
solutions, technology solutions, consulting and print supply chain
services to help clients manage documents throughout their
enterprises. More information is available at
http://www.standardregister.com.
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