SR Spire Inc

Standard Register (NYSE:SR) introduced its new corporate focus on advancing its customers’ reputations to shareholders today at the annual meeting, along with a new brand identity that reflects how the nearly 100-year-old company delivers value to its customers. A new corporate logo and complementary brand logos for its three business units, Commercial, Healthcare and Industrial, emphasize Standard Register’s market-driven strategy.

Standard Register is headquartered in Dayton with facilities throughout the U.S. and in northern Mexico. The company provides mission-critical communications management and execution services for the world’s leading companies, including approximately half of the Fortune 100, as well as mid-size organizations and small businesses.

The new focus was developed after significant research on market trends, engagement with leading strategy consultants and discussions with customers, suppliers, partners and supply chain participants. After thoughtful assessment of industry growth drivers, the company determined it can best serve its customers by moving from a document management services company to one that aligns a business’ mission-critical communications with corporate priorities and standards.

“Throughout our history, Standard Register has been an innovator. We’ve grown by helping our customers adapt to changing business conditions,” said Joseph P. Morgan, Jr., president and chief executive officer. “We have devoted significant resources to planning our future direction and found that our strengths intersect with what our customers value most. With our deep market-specific expertise and ability to partner to solve problems, we’ve demonstrated we can help them operate more efficiently, build brand consistency, reduce risk and advance their company reputations.”

Morgan said Standard Register aligned into three market-facing business units two years ago to intensify its understanding of its healthcare, commercial and industrial customers. The focus on advancing customers’ reputations is the next step in the company’s evolution.

“Even the world’s top companies need help executing critical communications and managing inherent compliance, safety and security risks, because they often don’t have the required resources or expertise in-house. We have a compelling portfolio of solutions that often can be applied enterprise-wide to help customers address their strategic issues. We can help them develop innovative solutions to build, protect and enhance their brands,” he said.

The company’s portfolio is comprised of document management and process improvement services and solutions that are customized for its respective markets. Its Commercial business provides marketing, training and customer communications solutions that help companies ensure brand consistency, increase customer loyalty and enhance security. In Healthcare, Standard Register offers solutions to accelerate performance, attract and educate patients, enhance patient safety and improve the quality of care. Its Industrial business helps manufacturers realize efficiencies by removing waste from the manufacturing process, reduce product liability claims through improved compliance, and gain distinction with the latest product decoration technology.

Morgan said that the company’s refined strategy is already gaining traction. “Market analysis showed us we have significant opportunities to grow market share in each of our three segments, and it’s evident we are on the right path. We’ve stabilized the company, made significant investments in technology, and introduced new solutions and services that are driving growth.”

About Standard Register

Standard Register (NYSE:SR) is trusted by the world’s leading companies to advance their reputations by aligning their communications with corporate standards and priorities. Providing market-specific insights and a compelling portfolio of solutions to address the changing business landscape in healthcare, commercial and industrial markets, Standard Register is the recognized leader in the management and execution of mission-critical communications. More information is available at www.standardregister.com.

Safe Harbor statement

This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for fiscal year 2011 and beyond could differ materially from the Company’s current expectations. Forward-looking statements are identified by words such as “anticipates,” “projects,” “expects,” “plans,” “intends,” “believes,” “estimates,” “targets,” and other similar expressions that indicate trends and future events.

Factors that could cause the Company’s results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company’s products and services, the frequency, magnitude and timing of paper and other raw-material-price changes, general business and economic conditions beyond the Company’s control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace including the ability to attract and retain customers, results of continuous improvement and other cost-containment strategies, and the Company’s success in attracting and retaining key personnel. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

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