Standard Register Introduces Celebrate Health™ to Resource-strapped Marketers
08 Setembro 2011 - 4:21PM
Business Wire
Next week, Standard Register (NYSE: SR) will unveil its
innovative Celebrate Health program as hospital marketers convene
for the Society of Healthcare Strategy and Marketing Development’s
(SHSMD) 2011 Annual Conference in Phoenix, Arizona September
14-17.
Designed to help hospital marketers save time and elevate their
effectiveness in promoting national healthcare observances,
Celebrate Health™ provides ready-to-use kits of marketing materials
– posters, brochures, mailers and promotional items – that can be
easily branded and produced in a matter of days.
There are more than 275 national healthcare observances that
raise awareness for specific health topics and recognize the
healthcare professionals that contribute to the quality of care.
Observances give hospitals the opportunity to showcase their
services and people through related health fairs and events.
“Today’s hospital marketers are being asked to play a broader,
more strategic role in advancing relationships with patients,
physicians, staff, benefactors and the community. Yet, rarely is
there sufficient time or money to support their efforts. They’re
expected to do more with less,” said Tom Gutman, director of
marketing solutions for Standard Register Healthcare, a business
unit of Standard Register.
“Celebrate Health gives them a cost-effective, turn-key solution
that simplifies planning for key observances. It shortcuts the
design and production processes providing professional marketing
materials within days instead of weeks or months,” he
explained.
Celebrate Health combines agency-quality design with content
tied to the observance. A convenient, full-experience e-commerce
site allows marketers to order the promotional materials they want
and upload their logo. They have the option of using the editorial
content as it is provided, or customize it to include information
about hospital services and community events.
Celebrate Health is the first program in which Standard Register
Healthcare is providing editorial content for its marketing
customers. Dialog Medical, a wholly-owned subsidiary of Standard
Register, provides patient education information as part of the
informed consent process.
Standard Register Healthcare will be showcasing the new
Celebrate Health program at the SHSMD conference in booth 104 where
they also will be launching pokenHEALTH™, a new suite of
interactive marketing products and services that use near-field
communication technology for events and community building.
About Standard Register
Standard Register (NYSE: SR) is trusted by the world's leading
companies to advance their reputations by aligning their
communications with corporate standards and priorities. Standard
Register Healthcare is a business unit of Standard Register,
serving more than 3,100 clients from across the healthcare delivery
network, including acute, ambulatory, and long-term care, managed
care and the suppliers that support them. A recognized leader in
managing critical information and communications, SR Healthcare,
together with Dialog Medical, a wholly-owned subsidiary of Standard
Register, provides industry-leading technology, solutions and
services to accelerate performance, attract and educate patients,
enhance patient safety, and improve the quality of care. More
information is available at
www.standardregister.com/healthcare.
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