Standard Register Healthcare & Poken Join Forces to Bring a New Generation of Touch-based NFC Products & Services to Healthcare
19 Setembro 2011 - 4:18PM
Business Wire
Standard Register (NYSE: SR), a recognized leader in managing
critical information and communications for healthcare, and Poken,
a Swiss-based technology company, announced today they have joined
forces to launch a new product and service platform, pokenHEALTH™,
which Standard Register will exclusively market to healthcare in
North America.
“This exclusive relationship brings together Poken’s market
leadership in real-world, social media with our healthcare
expertise to offer clients an unprecedented way to transform
events, build stronger connections with their stakeholders and
truly differentiate their brand,” said Scott Wallace vice president
of strategic development for Standard Register Healthcare, a
business unit of Standard Register that serves 62 percent of U.S.
hospitals.
“Together, we have the opportunity to transform events and help
hospitals create connections with people that are fun and
memorable,” said Stéphane Doutriaux, founder & CEO of Poken.
“Our platform caters to these needs, while providing a secure and
confidential platform for continued interaction.”
pokenHEALTH provides healthcare marketers with a leading-edge
suite of interactive, touch-based marketing tools to manage
community and professional events. Using Swiss watch-industry
microelectronic knowledge, pokenHEALTH runs on a unique, near-field
communication (NFC)-enabled ecosystem of Poken devices, smart phone
apps and tags that allow meeting participants to interact with each
other and the sponsor. Users can collect and share contact
information, event materials and other resources. Data is
wirelessly and instantly sent from one device to the other based on
the proximity of their keychain devices or smart phones.
No Personally Identifiable Information (PII) or Protected Health
Information (PHI) is exchanged, only unique metadata identifiers,
which are uploaded to the user’s secure, private online hub where
the user can view the people and information collected throughout
the event. The private hub can live on long after the event,
allowing the sponsor to nurture connections.
“What makes pokenHEALTH great is not the Poken technology alone,
but the user experience. The consumer interface is amazingly
intuitive, colorful and engaging – something you rarely see in
healthcare today. This marks the first milestone with our friends
in Switzerland. Every day, we think of new ways it could be used to
transform interactions within healthcare,” said Yeva Roberts,
emerging technology strategist for Standard Register
Healthcare.
“The introduction of this new suite of products and services is
a natural extension of our strategy. It has the power to enhance
the meeting experience and help our customers elevate their brand
and advance their reputation,” Wallace added.
pokenHEALTH made its debut last week at the Society of
Healthcare Strategy and Marketing Development’s (SHSMD) annual
conference, Connections 2011, in Phoenix, Arizona. The innovative
Poken devices were provided to participants during event
registration and showcased in this product video.
About Standard Register
Standard Register (NYSE: SR) is trusted by the world's leading
companies to advance their reputations by aligning their
communications with corporate standards and priorities. Standard
Register Healthcare is a business unit of Standard Register,
serving more than 3,100 clients from across the healthcare delivery
network, including acute, ambulatory, and long-term care, managed
care and the suppliers that support them. A recognized leader in
managing critical information and communications, SR Healthcare,
together with Dialog Medical, a subsidiary of Standard Register,
provides industry-leading technology, solutions and services to
accelerate performance, attract and educate patients, enhance
patient safety, and improve the quality of care. More information
is available at www.standardregister.com/healthcare.
About Poken
Poken enhances your social networking experience by providing a
360-degree experience to people meeting in the real world, sharing
an experience, and staying in touch both on and offline. With NFC
technology built-in, we deliver flexible turnkey solutions allowing
users to collect people, places and things with a touch.
Headquartered in Switzerland, Poken is the recognized market
leader, with enthusiastic clients in over 50 countries – and
expanding - supported by a growing network of resellers. Poken has
attracted significant media attention around the world, and has won
a number of awards for technical innovation and excellence. For
more information, visit http://www.poken.com.
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