Standard Register Launches SMARTworks® Connect on Salesforce.com’s AppExchange, the World’s Leading Bus. Apps Marketplace
14 Novembro 2013 - 11:00AM
Business Wire
Customers can now distribute market-ready
content more efficiently and with greater insight
Standard Register (NYSE: SR), a leading provider of workflow,
content and analytics solutions, today announced it has launched
SMARTworks® Connect on salesforce.com’s AppExchange. The
integration of this industry-leading distributed marketing platform
with Salesforce allows customers to connect their sales channels to
marketing content more efficiently, whether in digital or printed
form.
Built for the Salesforce Platform, the world’s leading cloud
platform for social and mobile business apps, SMARTworks Connect is
currently available on the AppExchange at www.appexchange.com.
SMARTworks Connect enables sales representatives, agents,
franchises and channel partners to personalize and deliver
market-ready content using lead, contact and campaign data through
a variety of methods, including email, mail, collateral and
promotional products.
Comments on the News“Salespeople need options to deliver
relevant content to their customers and prospects,” said Jefferson
Allen, vice president of marketing and product development for
Standard Register Business Solutions. “By integrating SMARTworks
with the Salesforce Platform, Standard Register has made it easier
for sales to leverage Salesforce data to send highly personalized
direct mail and email messages that adhere to corporate brand
standards. It’s a meaningful way for organizations to simplify and
significantly improve the link between their sales and marketing
team efforts.”
“The future of enterprise apps is social, mobile, and
connected,” said Leyla Seka, vice president, AppExchange and
Partner Operations, salesforce.com. “The SMARTworks Connect
application helps marketers optimize their supply chain and make
better decisions about the content marketing mix.”
Product Key Features
- Smart Content – quickly access
market-ready content and personalize right from Salesforce.
- Cross-Channel Flexibility – send
digitally or in printed form at individual or campaign level.
- Analytics – collect transactional data
to report most popular content by multiple dimensions: recency,
frequency, method, user and type.
About the AppExchangeThe Salesforce AppExchange is the
world’s leading business apps marketplace. With more than 2,000
partner apps and 2 million customer installs it is the most
comprehensive source of social and mobile cloud apps for business.
The Salesforce Platform is the world’s most trusted and
comprehensive cloud platform for building social and mobile cloud
apps, powering Salesforce CRM, and more than 3 million custom apps
built by customers and partners. Apps built on the Salesforce
Platform can be easily distributed and marketed through
salesforce.com’s AppExchange.
Salesforce, AppExchange and others are among the trademarks of
salesforce.com, Inc.
About Standard RegisterStandard Register (NYSE:SR) is
trusted by the world’s leading companies to advance their
reputations and add value to their operations by aligning
communications with corporate standards and priorities. Providing
market-specific insights and a compelling portfolio of workflow,
communications and analytics solutions to address the changing
business landscape in healthcare, financial services, manufacturing
and retail markets, Standard Register is the recognized leader in
the management and execution of mission-critical communications.
More information is available at
http://www.standardregister.com.
About SMARTworks® Connect for CRMSMARTworks
Connect is part of a cloud-based solution for marketing operations
that includes consulting services and a robust supply chain for
direct marketing, print and promotional products. By supporting the
optimal combination of online and offline messaging, SMARTworks
Connect automates cross-channel content distribution right from the
CRM system while enhancing message relevance through
personalization. The application automatically tracks content
consumption data which helps marketers adjust content development
efforts accordingly.
For Standard RegisterJulie Lechleiter,
937-560-2862Julie.Lechleiter@Fahlgren.com
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