Standard Register Expands Promotional Marketing Initiative with New Leadership
08 Julho 2014 - 10:00AM
Business Wire
Standard Register (NYSE: SR), a leading provider of workflow,
content and analytics solutions, is leveraging its acquisition of
WorkflowOne to expand its promotional marketing business under new
leadership. The company announced it has made several key additions
to its promotional marketing team that will enable it to focus on
providing more creative ideation and local, personalized
service.
Michael Giachetti will lead the promotional marketing team as
vice president and general manager for promotional marketing.
Giachetti is the former vice president of strategic accounts for
WorkflowOne. In his new role, he will be leading a newly-formed
team of strategic promotional marketing directors, merchandisers,
marketing and pre-sales specialists. Giachetti has 18 years of
experience with the combined companies in sales leadership roles.
He will report to Jeffery Moder, chief marketing officer.
“Mike’s success building the promotional marketing business in
the East, along with his proven track record in leading teams to
achieve superior performance, positions him for success in his new
role,” said Moder.
The Promotional Marketing team has been expanded with the
addition of four strategic promotional marketing leadership
positions in the field. These individuals will be responsible for
directing the dedicated sales representatives within their
geographic region to understand specific client needs on a local
level. Three regional leaders have been named: Chandra Geschwill in
the South, Brad White in the West and Joe Whitman in the
Midwest.
Geschwill has been a part of the combined company’s sales
organization since 2011, focusing on brand and marketing consulting
in the healthcare market. Geschwill has distinguished herself
through her creativity, innovation and consistent performance in
helping her healthcare clients create more engaging experiences for
their patients. She also brings several years of retail marketing
experience from Perfumania, giving her a unique perspective on what
clients need to build successful promotional programs.
White has spent 15 years in the promotional products industry on
both the supplier and distributor sides of the business. He was
named Advertising Specialty Institute’s 2010 Supplier Salesperson
of the Year and a “Rising Star” by Promotional Products Association
International’s PPB magazine. Prior to joining Standard Register,
White was vice president of sales for distributor Boundless
Network. He also writes for and owns White Threads, a branding and
culture blog, and is a co-founder of PromoKitchen, an online
educational resource for the promotional products industry.
Whitman, who is new to Standard Register, is a promotional
marketing veteran in the apparel industry. With B2B marketing and
sales experience across the uniform market, Whitman has built
successful sales teams with a strong focus on serving customer
needs in the retail environment.
“As we continue our rapid growth, we are building Standard
Register’s promotional marketing presence with a focus on the
holistic needs of our customers. By leveraging our broad portfolio
of capabilities, we bring a combination of marketing and supply
chain expertise that is unparalleled in the industry,” Giachetti
said. “We see every promotion as an opportunity to build awareness
and amplify our customers’ brand messages to drive better outcomes
for their business. Our balanced approach of marketing
effectiveness and supply chain efficiency optimizes our customers’
budgets while maximizing their revenues to deliver a high degree of
customer engagement. “
About Standard Register
Standard Register is trusted by the world’s leading companies to
advance their reputations and add value to their operations by
aligning communications with corporate standards and priorities. It
was recently ranked #9 on Promo Marketing magazine’s list of Top 50
Distributors for 2014. Providing market-specific insights and a
compelling portfolio of workflow, content and analytics solutions
to address the changing business landscape in healthcare, financial
services, manufacturing and retail markets, Standard Register is
the recognized leader in the management and execution of
mission-critical communications. More information is available at
http://www.standardregister.com.
Standard RegisterInvestor and media contact:Carol Merry,
614-383-1624carol.merry@fahlgren.com
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