ATLANTA, Nov. 21, 2019 /PRNewswire/ -- According to
the SunTrust (NYSE: STI) National Financial Confidence Poll, pet
owners are not holding back on holiday cheer for their furry
friends – half of Americans are putting their pets on their gift
list, planning to spend an average of $137 on four-legged family members this holiday
season.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8256452-suntrust-financial-confidence-index-holiday-pet-gift-poll/
"For many people, pets are members of the family, so it's
expected that we would want to include them in the holiday fun,"
said Brian Nelson Ford, financial
well-being executive at SunTrust. "Our studies show that the
holiday season often comes with pressure to overspend. Gifts for
pets, friends, neighbors and other obligations can add to the
pressure when the spending is unplanned. It's important to be
upfront about what we care about, and build our holiday spending
plan to enjoy the memory-making moments of the holidays."
The Pawfect Holiday
Pet owners are approaching the
holidays on their own terms with seasonal celebrations for their
furr-iends. But in the timeless debate of cats versus dogs, the
survey finds that dog owners are significantly more likely to buy a
gift for their furry friend (59%) compared to cat owners (34%).
What are they giving? The most common selections are new treats and
toys (65% and 61%, respectively), followed by holiday clothing
(19%). Younger pet owners are significantly more likely to buy
their pets a gift this season, leading with Gen Z (63%) and
millennials (57%), followed by Gen X and Boomers (51% and 46%,
respectively).
Teaming up with Atlanta-based
social media icons, That Dood Squad, SunTrust is taking a closer
look at how pet lovers are prioritizing their gift list this year
through a series of festive photos.
"As a dog mom, I look forward to diving into the holiday hustle
and bustle with my pup without breaking the bank," said
Kim McNamara, one of the owners that
comprises the social media-famous dog crew, That Dood Squad. "This
holiday season, give your pets the gift they cherish the most –
quality moments with you."
Get ready to enjoy the holidays with confidence. Plan your
shopping (even for your pets), travel, celebrations, giving and
savings with resources and tools on onup.com/holiday, and live your
#bestlife.
SunTrust National Financial Confidence Poll
The SunTrust National Financial Confidence Poll, the source of the
findings cited above, is fielded quarterly and representative of
the U.S. adult population with 2,500 participating Americans of
different ages, incomes and geographic regions. Statistics
referenced in this release are from the poll fielded in Q3 2019.
The survey defines Gen Z as those born between 1997 – onward,
millennials as those born between 1981 – 1997, Gen Xers as those
born between 1965 – 1980 and Boomers as those born between 1946 –
1964.
About SunTrust Banks, Inc.
SunTrust Banks, Inc. (NYSE:
STI) is a purpose-driven company dedicated to Lighting the Way to
Financial Well-Being for the people, businesses, and communities it
serves. SunTrust leads onUp, a national movement inspiring
Americans to build financial confidence. Headquartered in
Atlanta, the Company has two
business segments: Consumer and Wholesale. Its flagship subsidiary,
SunTrust Bank, operates an extensive branch and ATM network
throughout the high-growth Southeast and Mid-Atlantic states, along
with 24-hour digital access. Certain business lines serve consumer,
commercial, corporate, and institutional clients nationally. As of
September 30, 2019, SunTrust had
total assets of $227 billion and
total deposits of $168 billion. The
Company provides deposit, credit, trust, investment, mortgage,
asset management, securities brokerage, and capital market
services. Learn more at suntrust.com.
View original
content:http://www.prnewswire.com/news-releases/bells-will-be-ringing-tails-will-be-wagging-pet-owners-to-spend-an-average-of-137-on-furry-friends-during-holidays-300963311.html
SOURCE SunTrust Banks, Inc.