Unilever announced today that it has signed an agreement to
acquire SmartyPants Vitamins, a U.S.-based Vitamin, Mineral &
Supplement company.
Based in Los Angeles, SmartyPants Vitamins was founded in 2011
by entrepreneurs Courtney Nichols Gould and Gordon Gould, who set
out to create a comprehensive supplement made from premium
ingredients to support the wellbeing needs of children and
adults.
SmartyPants Vitamins has a simple yet powerful promise: to be
smart, simple and true. SmartyPants works with non-GMO certified
ingredients and a range of sustainably sourced bio-available
nutrients. Their product range is free from synthetic colors,
artificial flavors, sweeteners and preservatives.
Peter Ter Kulve, President of Health & Wellbeing at
Unilever, said: “SmartyPants Vitamins complements Unilever’s
portfolio of brands (Horlicks, OLLY, Equilibra and Liquid I.V) in
the functional nutrition and supplement segment. We are excited to
work with co-founders Courtney and Gordon and their team to grow
their innovative and data driven business model.”
Rooted in the belief that good health should be made accessible
to everybody, SmartyPants Vitamins has a long-standing partnership
with non-profit organization, Vitamin Angels, to provide
life-changing vitamins for mothers, expectant mothers, and children
in need worldwide.
Fabian Garcia, President of Unilever North America, said: “We
are delighted to welcome SmartyPants Vitamins to the Unilever
family and our portfolio of purpose-led brands. SmartyPants
Vitamins aligns strongly with our mission to improve the health and
wellbeing of consumers and empower people to take charge of their
health with solutions they can understand and trust.”
Courtney Nichols Gould & Gordon Gould, Co-founders and
Co-CEO’s of SmartyPants Vitamins, said: “From the start,
SmartyPants Vitamins has been about family, authenticity and a core
commitment to our collective well-being. We are excited to work
with Unilever to grow the SmartyPants brand.”
Terms of the deal were not disclosed. The acquisition is subject
to regulatory approvals and customary closing conditions.
For more information on Unilever North America and its brands
visit: www.unileverusa.com
About SmartyPants Vitamins
Since 2011, SmartyPants has led the supplement industry in
designing and manufacturing comprehensive, multifunctional
supplements in a variety of easy-to-take formats for the whole
family. Scientifically-formulated, made with premium,
responsibly-sourced ingredients and delightful to take, their
products are made in North America are free of any synthetic
colors, artificial flavors, artificial sweeteners, or
preservatives, and are third-party lab tested. In partnership with
Vitamin Angels, SmartyPants Vitamins has reached over 14 million
mothers and children worldwide with nutrient grants, with a goal of
reaching 100 million by 2025. SmartyPants Vitamins can be found in
more than 30,000 stores across the country including the world's
leading specialty, club and online retailers including: Amazon,
Costco, Target, Walmart, Whole Foods Market, Walgreens, and many
more. For more information, please visit
https://www.smartypantsvitamins.com/
About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty &
Personal Care, Home Care, and Foods & Refreshment products with
sales in over 190 countries and reaching 2.5 billion consumers a
day. In the United States and Canada, the portfolio includes brand
icons such as: Axe, Ben & Jerry’s, Breyers, Degree, Dollar
Shave Club, Dove, Hellmann’s, Klondike, Knorr, Lever 2000, Lipton,
Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle,
Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington’s,
St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI,
TRESemmé and Vaseline. All of the preceding brand names are
trademarks or registered trademarks of the Unilever Group of
Companies.
Unilever’s Sustainable Living Plan (USLP) underpins the
company’s strategy and commits to:
• Helping more than a billion people take action to improve
their health and well-being by 2020.
• Halving the environmental impact of our products by 2030.
• Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating
costs and reducing risks. The company’s sustainable living brands
delivered 78% of total growth and 75% of turnover in 2019.
Since 2010 we have been taking action through the Unilever
Sustainable Living Plan to help more than a billion people improve
their health and well-being, halve our environmental footprint and
enhance the livelihoods of millions of people as we grow our
business. We have made significant progress and continue to expand
our ambition – in 2019 committing to ensure 100% of our plastic
packaging is fully reusable, recyclable or compostable by 2025.
While there is still more to do, we are proud to have been
recognised in 2019 as sector leader in the Dow Jones Sustainability
Index and in 2020 - for the tenth-consecutive year - as the top
ranked company in the GlobeScan/SustainAbility Sustainability
Leaders survey.
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version on businesswire.com: https://www.businesswire.com/news/home/20201125005872/en/
Media Contact USA: Steve Alessandrini
MediaRelations.USA@unilever.com
Media Contact Global: Clare Cavana
Clare.Cavana@unilever.com
Investor Relations Investor.Relations@unilever.com
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