Unilever announced today that it has signed an agreement to
acquire Onnit, a holistic wellness and lifestyle company, based in
Austin, Texas (US).
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210426005606/en/
Onnit products
Onnit was founded in 2010 by Aubrey Marcus, who set out to
inspire a journey towards ‘total human optimization’ - a 360-degree
philosophy to achieve optimal health and wellbeing, through
physical fitness, mental performance, and emotional wellness.
Onnit’s supplements are the foundation of the brand’s offering
and are made with scientifically proven and high-quality
ingredients to provide improved cognitive function, mood and
relaxation, gut health and immunity support. The range includes
Onnit’s hero product, Alpha BRAIN®, a brain supplement (nootropic)
for better memory, focus, and mental processing. The brand also
offers functional nutrition, fitness essentials, and a digital
content platform that provides informative and motivational
articles, interviews, advice, and fitness programs for its loyal
and passionate consumer base.
Peter ter Kulve, President of Home Care and Health &
Wellbeing at Unilever, said: “Onnit is a leading brand in the
fast-growing nootropics segment. With its holistic health offering
and digital-first model, Onnit perfectly complements our growing
portfolio of innovative wellness and supplement brands that include
OLLY, Equilibra, Liquid I.V., and SmartyPants Vitamins.”
Fabian Garcia, President of Unilever North America, said: “We
are thrilled to welcome Onnit to the Unilever family. As a dynamic
and purpose-led brand, Unilever is strongly aligned with Onnit’s
vision to improve the health and wellness of consumers with
scientifically proven solutions.”
Aubrey Marcus, founder of Onnit, said: “Since day one, my vision
has been for Onnit to become a global movement, empowering people
with the tools and information to reach their highest physical and
mental potential. I am so proud of what we have accomplished, and
now, with Unilever’s scale and presence, we are one step closer to
inspiring millions more to take charge of their health and
wellbeing.”
Onnit will continue to be based in Austin, Texas, and led by CEO
Jason Havey. Founder Aubrey Marcus will remain a Brand
Ambassador.
Terms of the deal were not disclosed. The acquisition is subject
to regulatory approvals and customary closing conditions.
About Onnit
Since 2010, Onnit has been leading the health and wellness
industry in designing thoughtful, high-quality, and efficacious
multifunctional stacked supplements. Founded by Aubrey Marcus in
Austin, TX, Onnit’s lifestyle products address customers’ various
supplement, functional nutrition, fitness, mental, and emotional
wellness needs. With over one million visitors per month, Onnit’s
website is a top destination for motivational, informational, and
inspirational health and wellness lifestyle digital content. Onnit
products can be found in stores across the country, as well as
online retailers including Whole Foods Market, Amazon, CVS,
Sprouts, Vitamin Shoppe, and many more. For more information,
please visit www.onnit.com.
About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty &
Personal Care, Home Care, and Foods & Refreshment products,
with sales in over 190 countries and products used by 2.5 billion
people every day. We have 149,000 employees and generated sales of
€50.7 billion in 2020. Over half of our footprint is in developing
and emerging markets. We have around 400 brands found in homes all
over the world. In the United States and Canada, the portfolio
includes iconic brand such as: Dove, Knorr, Hellmann’s, Lipton,
Magnum, Axe, Ben & Jerry’s, Degree, Dollar Shave Club, Q-tips,
Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business
and to demonstrate how our purpose-led, future-fit business model
drives superior performance. We have a long tradition of being a
progressive, responsible business. It goes back to the days of our
founder William Lever, who launched the world’s first purposeful
brand, Sunlight Soap, more than 100 years ago, and it’s at the
heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set
out to help us deliver superior performance and drive sustainable
and responsible growth, while:
- improving the health of the planet;
- improving people's health, confidence and wellbeing; and
- contributing to a fairer and more socially inclusive
world.
While there is still more to do, we are proud to have been
recognized in 2020 as a sector leader in the Dow Jones
Sustainability Index and – for the tenth-consecutive year – as the
top ranked company in the 2020 GlobeScan/SustainAbility
Sustainability Leaders survey.
For more information on Unilever U.S. and its brands visit:
www.unileverusa.com
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version on businesswire.com: https://www.businesswire.com/news/home/20210426005606/en/
Media Contact: Catherine Reynolds
MediaRelations.USA@unilever.com (201) 894-7760
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