The Univision Television Network�s telecast of the 7th Annual Latin
GRAMMY� Awards last night reached over 11.3 million viewers and was
also the #1 program in its time period in a number of major markets
among key demos including Adults 18-34, 18-49, and Teens 12-17,
regardless of language. Airing on the first night of television�s
all-important November Sweeps, Univision�s telecast of the awards
show attracted 5.7 million average viewers according to Nielsen
Media Research�s Fast NTI Ratings. In addition, the broadcast
attracted the highest audience of Teens 12-17 in the history of the
Latin GRAMMY Awards, with an impressive +57% increase versus last
year. In comparison to other awards shows, the broadcast was an
unqualified success garnering more total Hispanic Adults 18-49 than
the combined audiences of The Academy Awards, The American Music
Awards, The Billboard Music Awards, The Emmy Awards, The Golden
Globes, and MTV�s Video Music Awards. It also delivered nearly
three times the Hispanic Adult 18-49 audience of the Latin
Billboard Music Awards. The 11.3 million viewers reached also made
it the 2nd highest audience in the history of the network. In key
local markets, the numbers were equally impressive. In Los Angeles,
the program was #1 for the time period among Persons 2+ and in the
key demos of Adults 18-34, 18-49, and Teens 12-17, beating all
other stations in the market, regardless of language. In New York,
this year�s home to the event, the program was #1 among Adults
18-34, 18-49, and Teens 12-17. It was also #1 among Adults 18-34 in
Chicago, Dallas, and San Francisco, and it was #1 in Households in
Miami. The popularity of this year�s program was clearly evident
even before it started as thousands of screaming, enthusiastic
Latin music fans packed the sidewalks along the Green Carpet
arrival area at the entrance to Madison Square Garden, this year�s
event venue. With an incredible all star line-up of performers and
presenters, the completely sold-out, capacity crowd was often
brought to their feet, dancing in the aisles and cheering the award
recipients who included: Shakira (Record of the Year, Album of the
Year, Song of the Year, Best Female Pop Vocal), Ricardo Arjona
(Best Male Pop Vocal), Joan Seb�stian (Best Banda Album, Best
Grupero Album), Osvaldo Villarreal for Conjunto Primavera�s �Aun
Sigues Siendo Mia� (Regional Mexican Song of the Year), Calle 13
(Best Urban Music Album, Best New Artist, Best Short Form Music
Video), and Fonseca for �Te Mando Flores� (Best Tropical Song),
among others. The 3-hour gala extravaganza was co-hosted by
internationally acclaimed actress/singer Lucero along with
best-selling salsa singer/songwriter and current Latin GRAMMY
nominee Victor Manuelle, and featured 12 exciting musical numbers
spanning the rich spectrum of Latin music. The evening was
punctuated with numerous standing ovations, starting with the
night�s first presenter, Adamari L�pez, in her first public
appearance since her triumphant battle with breast cancer, and
later by Juan Luis Guerra�s surprise appearance joining rock
superband Man� for a number. Musical highlights included an
exciting opening number featuring Pop recording sensations Shakira
and Alejandro Sanz who, after performing individual numbers,
recreated their hit duet, �La Tortura� live on stage. In another
segment, reggaeton duo Wisin & Yandel kicked off an
electrifying medley that included genre superstars Tonny Tun Tun,
Ivy Queen, and Hector �El Father� punctuated by fireworks, smoke
effects and an elaborately choreographed group of Urban dancers.
Later, Puerto Rican pop singer Luis Fonsi was surprised in mid
performance by an unannounced appearance of famed ZZ Top lead
guitarist Billy F. Gibbons accompanying him on the rest of the
number. In one of the most emotionally charged performances of the
evening, Latin music superstar Ricky Martin performed his newest
hit �Tu Recuerdo� on a New York street set featuring falling snow
that segued into the upbeat hit �P�gate� that exploded into a
color-filled, high energy dance number after which Martin was
presented with the 2006 Latin Recording Academy Person of the Year
Award by internationally renowned Spanish singer/songwriter Miguel
Bos�. Later, as this was the first time ever that the general
public was invited to attend the event, a thoroughly surprised and
unsuspecting fan was selected from the audience to join co-host
Victor Manuelle onstage to help introduce the international Pop
phenomenon RBD�s show-stopping number. Latin music�s biggest night
featured a spectacular finale in the form of a Tribute to Salsa
featuring a medley of hits performed by some of the genre�s biggest
stars including Gilberto Santa Rosa, Andy Monta�ez, the evening�s
co-host Victor Manuelle, and rising star Anais accompanied by New
York�s legendary salsa institution, Fania All-Stars. �The
incredible ratings success of this year�s Latin GRAMMYs has, once
again, firmly established Univision as the home of mega-event
television for Hispanics in the U.S.,� said Alina Falc�n, Executive
Vice President and Operating Manager, Univision Television Network.
�The ability to attract and deliver an audience of this size has
helped clearly demonstrate Univision�s rightful place as one of
this country�s Big Five major networks.� Contributing to the
program�s ratings success were no doubt Univision�s unique
cross-promotional efforts by its sister networks TeleFutura and
Galavisi�n, its Univision Radio Group, and its popular website
Univision.com. This record number made the Latin GRAMMYs the best
traffic driver to the website ever. The star-studded extravaganza
was also broadcast offering English-language closed-captions,
allowing all lovers of Latin music�to enjoy this annual celebration
of�musical artistry. �The 7th Annual Latin GRAMMY Awards took New
York and the world by storm last evening,� said Gabriel Abaroa,
President, The Latin Recording Academy. �In our second year
partnering with Univision, we were able to give local New Yorkers
access to a great slate of Latin GRAMMY activities as we honored
the incomparable Ricky Martin at our Latin Recording Academy Person
of the Year Tribute, saluted legends at our Special Awards
ceremony, and created a telecast that showcased Latin music across
genres, generations and languages. We couldn't be more thrilled
with our New York welcome, and we salute our Latin GRAMMY nominees
and winners, and all of those who participated in the world's
greatest Latin music party.� The 7th Annual Latin GRAMMY Awards was
broadcast live from New York�s Madison Square Garden on the
Univision Network on Thursday, November 2nd, 2006, from 8:00 p.m. �
11:00 p.m. ET/PT (7:00 p.m. � 10:00 p.m. Central). Univision
Communications Inc. (NYSE:UVN) is the premier Spanish-language
media company in the United States. Its operations include
Univision Network, the most-watched Spanish-language broadcast
television network in the U.S. reaching 99% of U.S. Hispanic
Households; TeleFutura Network, a general-interest Spanish-language
broadcast television network, which was launched in 2002 and now
reaches 87% of U.S. Hispanic Households; Galavisi�n, the country�s
leading Spanish-language cable network; Univision Television Group,
which owns and operates 62 television stations in major U.S.
Hispanic markets and Puerto Rico; Univision Radio, the leading
Spanish-language radio group which owns and/or operates 69 radio
stations in 16 of the top 25 U.S. Hispanic markets and 4 stations
in Puerto Rico; Univision Music Group, which includes Univision
Records, Fonovisa Records,�La Calle Records and Mexico-based Disa
Records as well as Fonomusic and America Musical Publishing
companies; and Univision Online, the premier Spanish-language
Internet destination in the U.S. located at www.univision.com.
Univision Communications also has a 50% interest in TuTv, a joint
venture formed to broadcast Televisa�s pay television channels in
the U.S., and a non-voting 14.9% interest in Entravision
Communications Corporation, a public Spanish-language media
company. Univision Communications is headquartered in Los Angeles
with television network operations in Miami and television and
radio stations and sales offices in major cities throughout the
United States. For more information, please visit
www.univision.net. The Univision Television Network's telecast of
the 7th Annual Latin GRAMMY(R) Awards last night reached over 11.3
million viewers and was also the #1 program in its time period in a
number of major markets among key demos including Adults 18-34,
18-49, and Teens 12-17, regardless of language. Airing on the first
night of television's all-important November Sweeps, Univision's
telecast of the awards show attracted 5.7 million average viewers
according to Nielsen Media Research's Fast NTI Ratings. In
addition, the broadcast attracted the highest audience of Teens
12-17 in the history of the Latin GRAMMY Awards, with an impressive
+57% increase versus last year. In comparison to other awards
shows, the broadcast was an unqualified success garnering more
total Hispanic Adults 18-49 than the combined audiences of The
Academy Awards, The American Music Awards, The Billboard Music
Awards, The Emmy Awards, The Golden Globes, and MTV's Video Music
Awards. It also delivered nearly three times the Hispanic Adult
18-49 audience of the Latin Billboard Music Awards. The 11.3
million viewers reached also made it the 2nd highest audience in
the history of the network. In key local markets, the numbers were
equally impressive. In Los Angeles, the program was #1 for the time
period among Persons 2+ and in the key demos of Adults 18-34,
18-49, and Teens 12-17, beating all other stations in the market,
regardless of language. In New York, this year's home to the event,
the program was #1 among Adults 18-34, 18-49, and Teens 12-17. It
was also #1 among Adults 18-34 in Chicago, Dallas, and San
Francisco, and it was #1 in Households in Miami. The popularity of
this year's program was clearly evident even before it started as
thousands of screaming, enthusiastic Latin music fans packed the
sidewalks along the Green Carpet arrival area at the entrance to
Madison Square Garden, this year's event venue. With an incredible
all star line-up of performers and presenters, the completely
sold-out, capacity crowd was often brought to their feet, dancing
in the aisles and cheering the award recipients who included:
Shakira (Record of the Year, Album of the Year, Song of the Year,
Best Female Pop Vocal), Ricardo Arjona (Best Male Pop Vocal), Joan
Sebastian (Best Banda Album, Best Grupero Album), Osvaldo
Villarreal for Conjunto Primavera's "Aun Sigues Siendo Mia"
(Regional Mexican Song of the Year), Calle 13 (Best Urban Music
Album, Best New Artist, Best Short Form Music Video), and Fonseca
for "Te Mando Flores" (Best Tropical Song), among others. The
3-hour gala extravaganza was co-hosted by internationally acclaimed
actress/singer Lucero along with best-selling salsa
singer/songwriter and current Latin GRAMMY nominee Victor Manuelle,
and featured 12 exciting musical numbers spanning the rich spectrum
of Latin music. The evening was punctuated with numerous standing
ovations, starting with the night's first presenter, Adamari Lopez,
in her first public appearance since her triumphant battle with
breast cancer, and later by Juan Luis Guerra's surprise appearance
joining rock superband Mana for a number. Musical highlights
included an exciting opening number featuring Pop recording
sensations Shakira and Alejandro Sanz who, after performing
individual numbers, recreated their hit duet, "La Tortura" live on
stage. In another segment, reggaeton duo Wisin & Yandel kicked
off an electrifying medley that included genre superstars Tonny Tun
Tun, Ivy Queen, and Hector "El Father" punctuated by fireworks,
smoke effects and an elaborately choreographed group of Urban
dancers. Later, Puerto Rican pop singer Luis Fonsi was surprised in
mid performance by an unannounced appearance of famed ZZ Top lead
guitarist Billy F. Gibbons accompanying him on the rest of the
number. In one of the most emotionally charged performances of the
evening, Latin music superstar Ricky Martin performed his newest
hit "Tu Recuerdo" on a New York street set featuring falling snow
that segued into the upbeat hit "Pegate" that exploded into a
color-filled, high energy dance number after which Martin was
presented with the 2006 Latin Recording Academy Person of the Year
Award by internationally renowned Spanish singer/songwriter Miguel
Bose. Later, as this was the first time ever that the general
public was invited to attend the event, a thoroughly surprised and
unsuspecting fan was selected from the audience to join co-host
Victor Manuelle onstage to help introduce the international Pop
phenomenon RBD's show-stopping number. Latin music's biggest night
featured a spectacular finale in the form of a Tribute to Salsa
featuring a medley of hits performed by some of the genre's biggest
stars including Gilberto Santa Rosa, Andy Montanez, the evening's
co-host Victor Manuelle, and rising star Anais accompanied by New
York's legendary salsa institution, Fania All-Stars. "The
incredible ratings success of this year's Latin GRAMMYs has, once
again, firmly established Univision as the home of mega-event
television for Hispanics in the U.S.," said Alina Falcon, Executive
Vice President and Operating Manager, Univision Television Network.
"The ability to attract and deliver an audience of this size has
helped clearly demonstrate Univision's rightful place as one of
this country's Big Five major networks." Contributing to the
program's ratings success were no doubt Univision's unique
cross-promotional efforts by its sister networks TeleFutura and
Galavision, its Univision Radio Group, and its popular website
Univision.com. This record number made the Latin GRAMMYs the best
traffic driver to the website ever. The star-studded extravaganza
was also broadcast offering English-language closed-captions,
allowing all lovers of Latin music to enjoy this annual celebration
of musical artistry. "The 7th Annual Latin GRAMMY Awards took New
York and the world by storm last evening," said Gabriel Abaroa,
President, The Latin Recording Academy. "In our second year
partnering with Univision, we were able to give local New Yorkers
access to a great slate of Latin GRAMMY activities as we honored
the incomparable Ricky Martin at our Latin Recording Academy Person
of the Year Tribute, saluted legends at our Special Awards
ceremony, and created a telecast that showcased Latin music across
genres, generations and languages. We couldn't be more thrilled
with our New York welcome, and we salute our Latin GRAMMY nominees
and winners, and all of those who participated in the world's
greatest Latin music party." The 7th Annual Latin GRAMMY Awards was
broadcast live from New York's Madison Square Garden on the
Univision Network on Thursday, November 2nd, 2006, from 8:00 p.m. -
11:00 p.m. ET/PT (7:00 p.m. - 10:00 p.m. Central). Univision
Communications Inc. (NYSE:UVN) is the premier Spanish-language
media company in the United States. Its operations include
Univision Network, the most-watched Spanish-language broadcast
television network in the U.S. reaching 99% of U.S. Hispanic
Households; TeleFutura Network, a general-interest Spanish-language
broadcast television network, which was launched in 2002 and now
reaches 87% of U.S. Hispanic Households; Galavision, the country's
leading Spanish-language cable network; Univision Television Group,
which owns and operates 62 television stations in major U.S.
Hispanic markets and Puerto Rico; Univision Radio, the leading
Spanish-language radio group which owns and/or operates 69 radio
stations in 16 of the top 25 U.S. Hispanic markets and 4 stations
in Puerto Rico; Univision Music Group, which includes Univision
Records, Fonovisa Records, La Calle Records and Mexico-based Disa
Records as well as Fonomusic and America Musical Publishing
companies; and Univision Online, the premier Spanish-language
Internet destination in the U.S. located at www.univision.com.
Univision Communications also has a 50% interest in TuTv, a joint
venture formed to broadcast Televisa's pay television channels in
the U.S., and a non-voting 14.9% interest in Entravision
Communications Corporation, a public Spanish-language media
company. Univision Communications is headquartered in Los Angeles
with television network operations in Miami and television and
radio stations and sales offices in major cities throughout the
United States. For more information, please visit
www.univision.net.
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