Iconic publishing and media brand will use
VTEX Commerce Cloud to make its heavily trafficked publications
shoppable and transform its business model
NEW
YORK, Nov. 28, 2023 /PRNewswire/ -- VTEX, the
composable and complete commerce platform, announced it has been
selected by Hearst, the leading global, diversified media,
information, and services company. This partnership will enable
Hearst to transform the buying experience of its consumer media
businesses, which collectively reach 165 million unique users each
month, according to Comscore. VTEX will support a digital commerce
marketplace across fashion, Do-it-yourself (DIY) and home
improvement, lifestyle publications and bring a unified shopping
experience to users.
This collaboration is a significant testament to the VTEX
platform, which was chosen by Hearst due to VTEX's wide breadth of
native capabilities, multi-site architecture, and VTEX IO
development platform to support custom features. The platform
brings integrated marketplace and core digital commerce to support
multi-vendor business models. With VTEX, Hearst will be able to
create a seamless customer experience between its publications and
shoppable interfaces, allowing the purchase of featured products
with ease.
Mariano Gomide de Faria, VTEX's
founder and co-CEO, stated, "We are thrilled to partner with Hearst
Corporation by providing a digital commerce platform that will
support some of the most beloved publications worldwide. In today's
environment, traditional business models are being challenged.
Forward-thinking organizations, like Hearst, are investing in the
tools to reinvent themselves to thrive in the modern retail
environment."
Robert Gash, Hearst's Chief
Technology Officer of E-Commerce, expressed the company's
enthusiasm for the partnership, explaining why VTEX was the right
choice: "VTEX provides us with the ability to launch quickly with
out of the box features and the flexibility to use its APIs to
iteratively enhance our offerings. This partnership will help us
leverage new business models in the digital economy, and we're
excited to grow with VTEX."
With VTEX's composable and complete digital commerce platform,
Hearst aims to revolutionize the way consumers engage with its
publications while offering a seamless, streamlined shopping
experience. The new business model represents a crucial part of
Hearst's strategy for embracing the digital economy in 2024 and
beyond. Valtech, the experience innovation company, is partnering
with VTEX and Hearst to support this digital transformation.
"With this launch, Hearst has taken a significant step toward
becoming a frontrunner in the evolving media-driven e-commerce
landscape," said Charles Desjardins,
EVP and MD at Valtech. "Their new VTEX-powered platform is
redefining the industry. We're excited to help build a unique
commerce journey to support Hearst's future growth and reflect its
position as a media powerhouse."
About VTEX
VTEX (NYSE: VTEX) is the composable and complete commerce platform
where forward-thinking CEOs and CIOs smarten up their investments.
VTEX helps brands and retailers modernize their stack and reduce
maintenance costs by rapidly migrating from legacy systems,
connecting their entire value chain, and making inventory and
fulfillment their strength. As a leader in digital commerce, VTEX
is trusted by more than 2,600 B2C and B2B customers, including
Carrefour, Colgate, Motorola, Sony, Stanley
Black & Decker, and Whirlpool, having over 3,400 active
online stores across 38 countries (as of FY ended on December 31, 2022). For more information, visit
www.vtex.com.
About Hearst
Hearst Corporation is a global,
diversified media, information, and services company with more than
360 businesses. Its major interests include ownership of 15 daily
and 34 weekly newspapers, including the Houston Chronicle, San
Francisco Chronicle, and Albany Times Union; hundreds of magazines
around the world, including Cosmopolitan, Harper's BAZAAR, and
Men's Health; and digital services businesses such as iCrossing and
KUBRA.
About Valtech
Valtech is the experience innovation
company that exists to unlock a better way to experience the
world. With a focus on delivering exceptional business
results, we empower brands to leap ahead of the competition
and go beyond best practices. By blending crafts, categories, and
cultures, our global team of 6,000 professionals in more than 60
offices worldwide help brands unlock value in a digitally
accelerated world. It's at the intersection of insights and
perspectives where we leverage the power of data, AI, creativity,
and technology to achieve experience innovation for many of the
world's best-known brands, including L'Oreal, Mars, Audi, P&G,
Volkswagen, and Dolby. See our work at Valtech.com.
Press contact for VTEX
Rachel Goodwill
Walker Sands, for VTEX
vtex@walkersands.com
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