- Leading leisure travel company has acquired the iconic,
trusted travel brand to accelerate its strategic plan to broaden
reach with launch of new travel services, expand its membership
travel business, and amplify the global visibility of its leisure
travel products
- The new Travel + Leisure Co. will trade on the NYSE under the
ticker symbol TNL in mid-February 2021
- Travel + Leisure’s successful multi-platform media assets,
renowned for journalistic excellence, will continue to be operated
by Meredith Corporation to serve clients and consumers
- This strategic alliance between two industry leaders will
continue to grow the Travel + Leisure (T+L) brand globally and
create new business opportunities
Wyndham Destinations (NYSE:WYND) and Meredith Corporation
(NYSE:MDP) today announced that Wyndham Destinations has acquired
the Travel + Leisure brand and all related assets from Meredith
Corporation, combining the travel company’s portfolio of resort,
membership, and lifestyle travel brands with the world’s most
trusted travel lifestyle content curator and its travel clubs. This
acquisition will accelerate Wyndham Destinations’ strategic plan to
build on its leading position as the world’s largest vacation club
and exchange company and expand into new leisure travel and
licensing markets.
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“We acquired Travel + Leisure, including access to its global
audience of 35 million loyal followers across multiple platforms
and nearly 60,000 club members, because it matches our passion and
purpose to put the world on vacation. Over the past 18 months, we
have laid the foundation to expand our footprint beyond our core
vacation ownership business, and today we add one of the most
trusted and influential brands in travel through the acquisition of
Travel + Leisure,” said Michael D. Brown, president and chief
executive officer of Wyndham Destinations. “This iconic brand,
along with its authoritative content and wide audience, will help
accelerate and amplify the growth of new capital-light travel
businesses and services, as we take the next step in expanding our
reach within the global leisure travel industry.”
In early 2021, Wyndham Destinations will change its name to
Travel + Leisure Co. and will expand its portfolio through various
branded products and offerings. The new company will inspire
travelers with Travel + Leisure’s expert multi-platform content to
grow its membership travel club businesses, launch new branded
travel services, and expand brand licensing agreements under its
Travel + Leisure Group.
The new Travel + Leisure Co. stock will begin trading under the
ticker symbol NYSE:TNL in mid-February 2021.
Meredith will continue to operate and monetize Travel +
Leisure’s media across multiple channels, including its advertising
and marketing activities, under a 30-year royalty-free, renewable
licensing relationship. The agreement ensures that the brand’s
long-standing commitment to high-quality, independent travel
journalism will continue under the leadership of Travel +Leisure
Editor-in-Chief Jacqui Gifford and SVP/Group Publisher, Travel +
Leisure Giulio Capua.
“As new stewards of the Travel + Leisure brand, we are committed
to ensuring that the integrity and independence of its trusted,
authoritative journalism remains uncompromised. I’m very pleased
that Meredith will continue producing the number one travel content
brand and major monthly consumer magazine under the leadership of
Editor-in-Chief Jacqui Gifford,” Brown said. “For 50 years, Travel
+ Leisure has offered travel inspiration to tens of millions across
the world through immersive, transportive experiences across many
channels. Its dedicated readers rely on the brand as a window into
the world’s best destinations, cultures, and experiences, and we
look forward to supporting Meredith as it continues that
mission.”
Transaction Details
- The $100 million acquisition will be funded with cash on hand
of $35 million paid at closing, with trailing payments completed by
June 2024. In addition, Wyndham Destinations has agreed to a
five-year marketing commitment across Meredith’s portfolio of
brands.
- Travel + Leisure Co. will continue to maintain its current
portfolio of brands and products, with Wyndham Destinations now
serving as the umbrella brand for its vacation club resorts, which
will continue to leverage the power of the Wyndham Rewards program,
and with Panorama operating the exchange, membership travel, and
technology businesses.
- The acquisition is expected to be neutral to earnings for the
new Travel + Leisure Co. in year one and accretive in year two. The
acquisition includes Travel + Leisure’s travel clubs and their
nearly 60,000 members.
- Travel + Leisure Co. will license the brand to Meredith to
continue operating and monetizing T+L’s media platforms in a
long-term agreement.
“This strategic alliance brings a new, innovative approach to
media brand development, and we’re excited to leverage Wyndham
Destinations’ and Meredith’s strengths to enhance and realize
Travel + Leisure’s full potential,” said Meredith Chairman and
Chief Executive Tom Harty. “This is a great demonstration of the
value that strong brands deliver when expanded beyond the media
space, and we look forward to developing more of these creative,
value-enhancing programs across our portfolio.”
Travel + Leisure Editor-in-Chief Jacqui Gifford said, “I’m
delighted that Wyndham Destinations has such a deep understanding
of and excitement for Travel + Leisure, and in partnership with
Meredith profoundly shares our mission to inspire and empower the
world’s most curious and passionate travelers. I’ve spent time
getting to know Michael Brown. I’m thrilled that he appreciates the
legacy and integrity of this brand, and I look forward to working
with him. We will continue to produce and deliver independent,
award-winning journalism and rich, immersive storytelling,
transporting our passionate audience across numerous platforms to
compelling destinations around the world. With Wyndham’s backing
and support, T+L is poised to accelerate its growth and flourish
beyond our content while continuing to benefit from Meredith’s
successful track record in operating media brands.”
“The Wyndham Destinations alliance is a win-win strategy and is
indicative of our interest in collaborating with industry leaders
to optimize the potential of our many other powerful Meredith media
brands,” said John Zieser, Meredith Chief Development Officer.
The transaction is not expected to change employment at either
company.
Deutsche Bank Securities Inc. is serving as financial advisor
and Kirkland & Ellis LLP is serving as legal advisor to Wyndham
Destinations on this transaction. Cooley LLP is serving as legal
advisor to Meredith Corporation.
About the New Travel + Leisure
Co.
In the first quarter of 2021, Travel + Leisure Co. becomes the
world’s leading membership and leisure travel company, with a
portfolio of nearly 20 resort, travel club, and lifestyle travel
brands. The company provides outstanding vacation experiences and
travel inspiration to millions of owners, members, and subscribers
every year through its products and services: Wyndham Destinations,
the largest vacation ownership company with 230 vacation club
resort locations across the globe; Panorama, the world’s foremost
membership travel business that includes the largest vacation
exchange company, industry-leading travel technology, and
subscription travel brands; and Travel + Leisure Group, featuring
top online and print travel content, online booking platforms and
travel clubs, and branded consumer products. At Travel + Leisure
Co., our global team of associates brings hospitality to millions,
turning vacation inspiration into exceptional travel experiences.
We put the world on vacation.
About Wyndham
Destinations
Wyndham Destinations (NYSE: WYND), the world’s largest vacation
club and exchange company, is on a mission to put the world on
vacation. The company offers more than 4 million members and owner
families the opportunity to own, exchange, or rent their vacation
experience while enjoying quality, flexibility, and great value
from a trusted brand. The company’s Wyndham Vacation Clubs offer
230 resorts that provide a contemporary take on the timeshare model
through brands Club Wyndham®, Worldmark® by Wyndham, and
Margaritaville Vacation Club® by Wyndham. With a global presence in
110 countries, the company’s membership travel business – Panorama
– includes today’s leading vacation exchange, leisure travel, and
technology brands, including RCI, the global leader in vacation
exchange that provides access to 4,200+ affiliated resorts, and
Extra Holidays, offering condo vacations at hotel prices. Year
after year, our worldwide team of associates delivers exceptional
vacation experiences to millions of families as they make life’s
favorite memories. At Wyndham Destinations, our world is your
destination.
About Meredith
Corporation
Meredith Corporation (NYSE: MDP), a leading media company for
nearly 120 years, produces service journalism that engages
audiences with essential, inspiring, and trusted content. Meredith
reaches consumers where they are across multiple platforms,
including digital, video, print, and broadcast television.
Meredith’s National Media Group reaches nearly 95 percent of all
U.S. women and more than 190 million unduplicated American
consumers every month through such iconic brands as PEOPLE, Better
Homes & Gardens, Allrecipes, Southern Living, and REAL SIMPLE.
Meredith’s premium digital network reaches more than 150 million
consumers each month. The company is the No. 1 U.S. magazine
operator with 36 million subscribers and the No. 2 global licensor
with robust brand licensing activities that include a Better Homes
& Gardens partnership with Walmart. Meredith’s Local Media
Group portfolio includes 17 television stations reaching 11 percent
of U.S. households and 30 million viewers. Meredith’s portfolio is
concentrated in large, fast-growing markets, with seven stations in
the nation’s Top 25 markets, including Atlanta, Phoenix, St. Louis,
and Portland, and 13 stations in the Top 50.
Forward-Looking
Statements
This press release contains forward-looking statements within
the meaning of applicable securities laws. Words, and variations of
words, such as “will,” “expect,” “intend,” “believe,” “plan,” and
similar expressions are intended to identify these forward-looking
statements, including statements about the expected results of the
transaction and the future prospects for, and plans of, the
company. These forward-looking statements are subject to a number
of risks and uncertainties, many of which are beyond the company’s
control, which could cause actual results to differ materially from
those indicated in the forward-looking statements. Results may be
materially affected by factors including (without limitation)
unanticipated costs and/or delays, unfavorable reaction by
customers, partners, employees, or suppliers, future revenues being
lower than expected, failure or inability to implement growth or
expansion strategies in a timely manner or at all, local and global
political and economic conditions, and other risks described in the
company’s filings with the Securities and Exchange Commission,
including the company’s most recently filed Annual Report on Form
10-K. The reader is cautioned not to rely on these forward-looking
statements. All forward-looking statements are based on information
currently available to the company and are qualified in their
entirety by this cautionary statement. The company does not assume
any obligation to update any such forward-looking statements or
other statements included in this press release.
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version on businesswire.com: https://www.businesswire.com/news/home/20210106005278/en/
Media Contacts:
Vanessa Picariello Wyndham Destinations (407) 569-6234
Media@wyn.com
Jill Davison Meredith Corporation (917) 280-0475
Jill.Davison@meredith.com Investor Relations Contacts:
Christopher Agnew Senior Vice President, FP&A and Investor
Relations Wyndham Destinations (407) 626-4050
Christopher.Agnew@wyn.com
Mike Lovell Executive Director, Corporate Communications
Meredith Corporation (515) 284-3622 (office) (515) 771-1585
(mobile) Mike.Lovell@meredith.com
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