Great American Family Parks Targeted Multi-Media Advertising Campaign Commences
11 Julho 2006 - 10:30AM
PR Newswire (US)
--Initial Focus on Atlanta Market-- BOISE, Idaho, July 11
/PRNewswire-FirstCall/ -- Great American Family Parks, Inc.
(OTC:GFAM) (BULLETIN BOARD: GFAM) , a company focused on buying and
managing profitable regional theme parks and themed amusement
attractions in the United States, announced today that the Company
has begun a targeted multi-media, advertising campaign. The first
phase of the Company's advertising program consists of television
commercials and a comprehensive direct mail campaign, both targeted
to potential park visitors in the Atlanta market. The television
advertising campaign featuring Great American Family Park's wholly
owned theme park, Wild Animal Safari, commenced on June 5, 2006 and
ran through June 23, 2006. The campaign consists of a 30-second
commercial, airing daily on Atlanta television including the
networks of ABC, NBC, FOX, and CBS. The commercial ran on all
channels at various hours including mornings and evenings. The
direct mail campaign coincided with the placement of television
commercials, targeted to audiences in pre-selected locations, based
on extensive market research. To view the commercials please visit
http://www.weloveparks.com/wildanimal.html . The 12 month Wild
Animal Safari marketing plan was facilitated by Jeff Lococo, a
member of Great American Family Park's Board of Directors. Mr.
Lococo has over twenty-five years of experience in the theme park,
entertainment and hospitality industry. Most recently, Mr. Lococo
spearheaded the Marketing and Advertising program for Great Wolf
Resorts, Inc. and was responsible for Great Wolf's Resort
Operations. Mr. Lococo said, "Wild Animal Safari is a beautiful
family park where visitors are able to tour and interact with
animals in a simulated, indigenous and natural habitat. It is one
of the few remaining animal parks in the United States where
animals live in the open and visitors are able to come face to face
with them, similarly to what it would be like on a true African
safari. Our goal in creating this campaign is to reach out to the
people who live close to Pine Mountain, Georgia to plant the seed
that they are only a short drive away from this amazing family
experience, which is located less than two hours outside of
Atlanta." Dr. Larry Eastland, President of Great American Family
Parks, said in making this announcement: "Over the past several
months the Company has developed and begun to implement a strategic
plan to enhance the park, through upgrades and increased
attractions to draw and retain visitors. This campaign reaches out
to a large and diverse audience in the Atlanta market to create
better awareness for our growing theme park. With the cost of fuel,
travel, and entertainment clearly on the rise, visiting our park
offers an alternative to expensive entertainment outlets and
vacations. GFAM continues to take steps to grow attendance and
deliver the best experience possible for people who visit our
parks. Our recent upgrade to the park, additional concessions in
tandem with this strategic marketing campaign has the potential to
grow our already strong business for the combined benefit of
customers and shareholders alike." About Great American Family
Parks: Great American Family Parks is focused on buying and
managing profitable regional theme parks and themed amusement
attractions in the United States. By building a family of parks,
GFAM plans to develop a series of compatible, yet distinct
entertainment and amusement products, including themed amusement
parks, associated products, food and beverage, and multimedia
offerings. For more information on the Company, visit
http://www.weloveparks.com/ . Safe Harbor Statement Under The
Private Securities Litigation Reform Act of 1995: The statements in
the press release that relate to the company's expectations with
regard to the future impact on the company's results from new
products in development are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
The results anticipated by any or all of these forward-looking
statements may not occur. Additional risks and uncertainties are
set forth in the Company's Annual Report on Form 10-KSB for the
year ended December 31, 2005, the Company's Quarterly Report on
Form 10-QSB for the first quarter ended March 31, 2006. The Company
undertakes no obligation to publicly release the result of any
revisions to these forward-looking statements that may be made to
reflect events or circumstances after the date hereof, or to
reflect the occurrence of unanticipated events or changes in the
Company's plans or expectations. DATASOURCE: Great American Family
Parks, Inc. CONTACT: Ashley Hull of Great American Family Parks,
+1-208-342-8888, or ; or investors, Bethany R. Tomich of Equity
Performance Group, +1-617-723-1465, or Web site:
http://www.weloveparks.com/
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