Summertime Scoop: Dreyer's(R) Dishes out 1,500 Neighborhood Block Parties
14 Março 2007 - 8:05AM
PR Newswire (US)
OAKLAND, Calif., March 14 /PRNewswire-FirstCall/ -- Dreyer's is
dishing out its third annual Dreyer's Slow Churned Neighborhood
Salute(SM) -- a national contest that rewards 1,500 neighborhoods
across America with free, old-fashioned ice cream socials. Ice
cream fans can visit Icecream.com for a chance to scoop-up enough
ice cream and fixings (scoops, invitations, nametags and more) to
host a block party for up to 100 neighbors this summer. Since the
Slow Churned Neighborhood Salute program debuted in 2005, Dreyer's
has delivered ice cream socials to 3,000 neighborhoods and their
300,000 residents. The Slow Churned Neighborhood Salute builds and
recognizes strong communities, which are the bedrock of our
country. Dreyer's believes ice cream can be a sweet social liaison
that breaks the ice and enables neighbors to share and bond over a
scoop of their favorite flavor. And the cherry on top has been
comments Dreyer's has received from previous winners: -- "We are
all so busy we usually only briefly speak or wave to each other.
This was an opportunity to sit and chat for awhile. In almost 40
years of living near each other, I don't recall ever having a party
for the neighborhood before now." -- Ruby Harris, Biloxi, Miss. --
"The director of activities from The Village at Sherman Oaks said
it was the first time he had seen so many people in the lobby on a
Sunday afternoon. And, even more unusual was that they were ALL
smiling!" -- Carol Karp, Thousand Oaks, Calif. -- "Our neighbors
are the best, because you can count on them in times of trouble or
if you just want to talk and share something. We feel very lucky in
these sometimes scary times that we have such a great place to
live. I thank all of our wonderful neighbors for being so caring."
-- Karen Friebolin, South Whitehall Township, Pa. -- "Thank you so
much for allowing us to have an awesome evening! Our neighborhood
needed it, and we will certainly never forget it!" -- Peg
DesEnfants, Torrington, Wyo. -- "After four years, our family was
leaving Ft. Huachuca for MacDill Air Force Base. This was a great
opportunity to say farewell to our many neighbors and welcome new
families." -- Victoria Glynn, MacDill AFB, Fla. "During the last
three years, Dreyer's has touched the lives of hundreds of
thousands of Americans by offering our ice cream as the ultimate
neighborhood ice breaker," said John Harrison, Official Taster for
Dreyer's Grand Ice Cream. "We would like to again invite neighbors
across the country to slow down and get to know one another over
scoops of our Slow Churned(R) Light Ice Cream." Studies confirm
that having neighbors who know each other offers significant
benefits to a community. Harvard's Kennedy School of Government
Seguaro Seminar on Civic Engagement in America has hypothesized
that if 10 percent more citizens knew their neighbors' first names
that would be a better neighborhood crime prevention strategy than
adding 10 percent more police officers. Ice cream lovers are
invited to nominate their neighborhoods to win a doorstep delivery
of 12 cartons of Dreyer's Slow Churned in a variety of flavors,
including the new American Idol Limited Edition Flavors. With half
the fat and 30 percent fewer calories than regular ice cream,
Dreyer's Slow Churned gives neighbors even more reason to
celebrate. Each Neighborhood Salute party comes complete with a
"Party in a Box" which includes napkins, spoons, scoops, cups,
bowls and other supplies to host up to 100 neighbors. More about
Dreyer's Slow Churned Neighborhood Salute Contest: Visit
Icecream.com beginning March 14, 2007, and submit a paragraph (350
words or less) explaining why your neighborhood deserves a
"Dreyer's Slow Churned Neighborhood Salute." Contestants must be
residents of the United States and at least 13 years of age as of
March 14, 2007. Official contest rules and entry forms will be
available on Icecream.com beginning March 14, 2007. All entries
must be received by May 25, 2007. Dreyer's will notify the winners
in June and will salute each of the 1,500 winning neighborhoods
with a Dreyer's Slow Churned prize package during July and August.
Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries
manufacture and distribute a full spectrum of ice cream and frozen
dessert products. Brands of frozen dessert products currently
manufactured or distributed by Dreyer's in the United States
include Grand, Slow Churned(R), Dibs(R), Haagen-Dazs(R), Nestle(R)
Drumstick(R), Nestle Crunch(R), Nestle(R) Butterfinger(R),
Nestle(R) Toll House(R), Nestle(R) Carnation(R), Nestle(R)
Push-Up(R), Frosty Paws(R), Eskimo Pie(R), Chipwich(R), Fruit Bars,
Starbucks(R) and The Skinny Cow(R). The company's premium products
are marketed under the Dreyer's brand name throughout the Western
states and Texas, and under the Edy's(R) brand name throughout the
remainder of the United States. Internationally, the Dreyer's brand
extends to select markets in the Far East and the Edy's brand
extends to the Caribbean and South America. For more information on
the company, please visit http://www.dreyersinc.com/. The Starbucks
trademark is owned by Starbucks U.S. Brands, LLC and is licensed to
the Starbucks Ice Cream Partnership, a joint venture partnership
between Dreyer's and Starbucks Holding Company. In the U.S. the
Haagen-Dazs trademark is sub-licensed to Dreyer's by Nestle.
DATASOURCE: Dreyer's Grand Ice Cream, Inc. CONTACT: Kim
Goeller-Johnson of Dreyer's, +1-510-601-4211, ; or Sharon Foldes of
Ketchum, +1-415-984-6178, , for Dreyer's Web site:
http://www.dreyers.com/
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