Edy's and Stop & Shop/Giant Food Free Scoop Day to Support Pediatric Cancer Charities
08 Maio 2007 - 3:15PM
PR Newswire (US)
Free Ice Cream to Benefit Children's Cancer Research OAKLAND,
Calif., May 8 /PRNewswire/ -- Ice cream has a special way of
bringing out the best in people and Edy's Grand Ice Cream is hoping
its Limited Edition flavor, Triple Winner Neapolitan in combination
with a FREE SCOOP DAY at all Stop & Shop and Giant Food
locations, does just that and more to support pediatric cancer
charities. In conjunction with Stop & Shop and Giant Food's
Triple Winner Game, EDY'S will offer a free scoop of ice cream on
Saturday, May 19, 2007 from 1 to 5 p.m. at all Stop & Shop and
Giant Food locations. Anyone who donates one dollar to The Jimmy
Fund, Memorial Sloan-Kettering Cancer Center or the Children's
Cancer Foundation will receive a free scoop of ice cream. "This
promotion brings new meaning to 'Triple Winner'," said Stop &
Shop and Giant Food President and CEO Jose Alvarez. "By being a
part of Free Scoop Day, customers receive a tasty treat and they
will get the satisfaction of supporting a terrific cause." This is
the second year in a row that EDY'S and Stop & Shop/Giant Food
have joined forces and offered this special ice cream incentive. In
addition, EDY'S(R) Triple Winner Neapolitan ice cream, now
available in all Stop & Shop/Giant Food stores, will help
generate a maximum donation of $25,000 from EDY'S to benefit the
children's cancer charities of the Memorial Sloan- Kettering Cancer
Center, The Jimmy Fund and the Children's Cancer Foundation. Made
with EDY'S signature vanilla ice cream, creamy chocolate and
scrumptious strawberry ice cream, Triple Winner Neapolitan provides
a triple treat to tempt ice cream lovers' taste buds. The flavor is
available only at Stop & Shop and Giant Food stores and has a
suggested retail value of $5.99 Now in its 17th year, The Triple
Winner Program will raise $5.25 million to save lives and make a
difference in its efforts to fight pediatric cancer. Since its
inception in 1991, the Triple Winner Program has raised $38 million
to support research and care. DATASOURCE: Edy's Grand Ice Cream
CONTACT: Kim Goeller-Johnson of Edy's Grand Ice Cream,
+1-510-601-4211, ; or Robert Keane of Stop & Shop/Giant Food,
+1-617-770-6023, Web site: http://www.dreyersinc.com/
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