BSkyB Awards Major Service Optimization Contract to ClickSoftware UK's Largest Digital Television Provider to Take Service to the Next Level With Integrated Forecasting, Planning and Scheduling Solution BURLINGTON, Massachusetts, July 28 /PRNewswire-FirstCall/ -- ClickSoftware Technologies Ltd (NasdaqSC: CKSW), the leading provider of workforce and service optimization solutions, announced today that they have entered into a contract for the use of their industry-leading ServiceOptimization Suite with British Sky Broadcasting Limited ('BSkyB'). BSkyB is the operator of the UK's leading digital television service, Sky digital, which is received by 7.3 million customers across the United Kingdom and the Republic of Ireland. BSkyB will implement ClickForecast, ClickPlan, ClickSchedule and ClickAnalyze for an end-to-end decision support solution for the activities of its internal field engineers and to its outsourced business partners. "Our goal is to set a new standard in customer service levels that can quickly adjust as our business changes as well as exceed the ever increasing expectations of our customers," said Mark Maddox, Field Operations Director for BSkyB. "Following an extensive evaluation of the marketplace, we chose ClickSoftware. It has the technology to support this goal and take our service delivery to the next level." Having met its target of 7 million subscribers 3 months early and with a new target of 8 million by the end of 2005, BSkyB is looking to achieve continuing enhancements to the efficiency of its field workforce while delivering higher levels of service. BSkyB will utilize ClickSoftware's ServiceOptimization Suite to make better-informed decisions throughout their entire service process. Through the use of reliable customer demand forecasting and workforce capacity planning, ClickForecast and ClickPlan will help BSkyB ensure the right size and skill mix of their field service operation several weeks and months prior to the day of service. ClickSchedule's powerful and dynamic optimization capabilities will intelligently schedule jobs based on a variety of user-defined parameters such as resource availability, engineer's skills, territory, service level agreements and many other parameters. Dr. Moshe BenBassat, CEO and Founder of ClickSoftware, said: "ClickSoftware's ServiceOptimization Suite is unique in being able to seamlessly integrate customer-demand forecasting, long and short term capacity planning and real-time scheduling to take an organization to the next level in service delivery." About ClickSoftware ClickSoftware is the leading provider of workforce and service optimization solutions that maximize workforce productivity and customer satisfaction while minimizing operations costs. ClickSoftware's ServiceOptimization Suite provides an integrated, intelligent solution for automatic, efficient, and effective decisions over the entire service decision-making chain. It includes reliable customer demand and workload forecasting, strategic and tactical capacity planning, daily service scheduling, troubleshooting and repair support, wireless workforce management, and business analytics, connecting all organizational levels and functions. The company is headquartered in Burlington, MA and Israel, with offices in North America, Europe, and Asia Pacific. For more information about ClickSoftware, please call +1(781)-272-5903 or (888)-438-3308 or visit http://www.clicksoftware.com/. About BSkyB BSkyB is the operator of the leading multichannel television platform in the UK and Ireland. More than 18 million viewers in 7.3 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky digital, the UK and Ireland's first and most popular digital television platform. BSkyB's channels are available in a further 6.6 million cable and digital terrestrial households. For more information, visit http://www.sky.com/corporate This press release contains express or implied forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act. These forward-looking statements include, but are not limited to, those regarding growth in ClickSoftware's revenues and sales and partner networks. Such "forward-looking statements" involve known and unknown risks, uncertainties and other factors, which may cause actual results or performance to be materially different from those projected. ClickSoftware's achievement of these results may be affected by many factors, including among others, the following risks: that the economic outlook may adversely affect the demand for ClickSoftware's products; that the market acceptance of ClickSoftware's products may not grow as anticipated; that ClickSoftware may fail to expand its relationships with third parties that provide implementation and professional services to its clients; and other risks associated with ClickSoftware's business. For additional information regarding risks relating to ClickSoftware's business, see ClickSoftware's filings with the Securities and Exchange Commission including ClickSoftware's annual report on Form 10-K for the year ended December 31, 2003, and subsequent filings with the Securities and Exchange Commission. ClickSoftware does not undertake to update any forward-looking statements. DATASOURCE: ClickSoftware Technologies Ltd CONTACT: Contacts: Yasmeen Coning, LEWIS PR, +1-617-454-1106 http://www.lewisvpr.com/ (24x7) Simon Morris, ClickSoftware, Inc. +1-781-272-5903-x2293

Copyright