Tele Centro Oeste Celular Participacoes S.A. - TCO, (BOVESPA: TCOC3 (Common Shares)/TCOC4 (Preferred Shares); NYSE: TRO), discloses today its consolidated results for the third quarter of 2004 (3Q04) RIO DE JANEIRO, Brazil, Oct. 29 /PRNewswire-FirstCall/ -- HIGHLIGHTS R$ million 3 Q 04 2 Q 04 variation % 3 Q 03 variation % Net operating revenue 578.0 560.9 3.0% 504.6 14.5% Net service revenues 497.5 472.6 5.3% 425.6 16.9% Net handset revenues 80.5 88.3 -8.8% 79.0 1.9% Total operating costs (330.3) (316.6) 4.3% (293.4) 12.6% EBITDA 247.7 244.3 1.4% 211.2 17.3% EBITDA Margin (%) 42.9% 43.6% -0.7 p.p. 41.9% 1.0 p.p. Depreciation and amortization (50.8) (49.2) 3.3% (55.0) -7.6% EBIT 196.9 195.1 0.9% 156.2 26.1% Net profit 141.0 136.9 3.0% 114.1 23.6% Total number of customers (thousand) 5,307 4,901 8.3% 3,593 47.7% -- Customer base increased by 47.7% and 8.3%, when compared to 3Q03 and 2Q04, respectively, a level above the market average, having reached 5,307 thousand customers. -- Net additions in 3Q04 totaled 406 thousand new customers, 54.4% higher than the additions recorded for the same period of the previous year. -- TCO's postpaid service customers base increased by 2.6% and prepaid service customers base increased by 63.1%, in relation to 3Q03. -- Churn decreased 0.5 and 0.2 percentage points, compared to 3Q03 and 2Q04, respectively. -- Postpaid ARPU increased by 2.5% and 3.0% when compared to 3Q03 and 2Q04, respectively. -- EBITDA growth of 17.3% year over year, EBITDA margin of 42.9% in the period, which is 1.0 percentage point above the figures recorded for 3Q03. -- Net profit of R$ 141.0 million in 3Q04, a 23.6% increase in relation to 3Q03. -- Data revenues have continued to grow, increasing by 51.2% in relation to 3Q03, representing 4.0% of net service revenues in 3Q04 (3.1% in 3Q03). -- Productivity increased in 3Q04 of 70.6% and 12.8% in relation to 3Q03 and 2Q04, respectively. Tele Centro Oeste is controlled by Telesp Celular Participacoes S.A. which, along with Tele Leste Celular Participacoes S.A., Tele Sudeste Celular Participacoes S.A. and Celular CRT Participacoes S.A, make up the assets of the Joint Venture undertaken by Telefonica Moviles and Portugal Telecom, operating under the VIVO brand, Top of Mind in the Brazilian market. On October, 2004, VIVO Group reached 25 million customers, thus consolidating its market leadership. DATASOURCE: Tele Centro Oeste Participacoes S.A. CONTACT: Charles E. Allen for VIVO, +55-11-5105-1172, or Web site: http//http://www.vivo.com.br/

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