TORONTO, Oct. 11,
2024 /CNW/ - Scotiabank has joined Concacaf as
an official and founding partner of the first women's continental
football club competition in the region, the Concacaf W Champions
Cup. The tournament, which is now at group stage round, features 11
teams from Concacaf's member associations, including Canada's Vancouver Whitecaps. Scotiabank's
support is a continuation of the Bank's long-standing sponsorship
agreement with Concacaf that began 10 years ago.
The Concacaf W Champions Cup is played annually and features the
best women's soccer clubs from North
America, Central America,
and the Caribbean. The tournament
is the sole path through which Concacaf region clubs can qualify
for the new FIFA Women's Club World Cup, which is set to take place
in 2026. Scotiabank's support for the tournament and its
partnership with Concacaf is part of the Bank's efforts to grow the
sport across the Americas and level the playing field by promoting
a more inclusive football ecosystem.
"Building on our 10-year partnership with Concacaf, we are proud
to be a founding partner of the Concacaf W Champions Cup and to
fuel the passion for women's soccer in this country, inspiring fans
and future athletes globally," says Laura
Curtis Ferrera, Senior Vice President and Chief Marketing
Officer, Scotiabank. "Women's soccer is rapidly growing across the
Americas, and so is its fanbase. We are thrilled to be a part of
this movement and to partner with Concacaf to deliver amazing
experiences throughout the tournament as some of the world's best
soccer players strive to qualify for the FIFA Women's Club World
Cup."
This year's Concacaf W Champions Cup kicked off in August and
will run until May 2025, when a
centralized 'Final Four' will take place, and the first-ever W
Champions Cup Champion will be crowned. The tournament builds on
Concacaf W women's football strategy, which was launched in 2019
with the goal of providing opportunities for women and girls at all
levels of the sport.
"This year's launch of the inaugural Concacaf W Champions Cup
was a very exciting next step in our journey of developing all
aspects of women's football in our region," said Philippe Maggio, Concacaf General Secretary. "We
have made significant progress in the growth of the women's game
and, while there remains much more work to do, the development of
leagues and clubs, and the opportunity for the top teams in our
region to compete to be the Concacaf club champion, is a very
important step in our strategy. Scotiabank is a valued long-term
partner of Concacaf, and they have contributed tremendously to that
progress. I want to thank them for their ongoing commitment with
this new partnership and we look forward to working with them to
grow women's football for many years ahead."
The official Concacaf W Champions Cup website
(www.concacaf.com/w-champions-cup) has more information about the
tournament, including match results and dates for Canada's Vancouver Whitecaps.
About Scotiabank
Scotiabank's vision is to be our clients' most trusted financial
partner, to deliver sustainable, profitable growth and maximize
total shareholder return. Guided by our purpose: "for every
future," we help our clients, their families and their communities
achieve success through a broad range of advice, products and
services, including personal and commercial banking, wealth
management and private banking, corporate and investment banking,
and capital markets. With assets of approximately $1.4 trillion (as at July
31, 2024), Scotiabank trades on the Toronto Stock Exchange
(TSX: BNS) and New York Stock Exchange (NYSE: BNS). For more
information, please visit www.scotiabank.com and follow us on X
@Scotiabank.
About Concacaf
The Confederation of North, Central
America, and Caribbean Association Football (Concacaf) is
one of FIFA's six continental confederations, servicing 41 Member
Associations, from Canada in the
north to Guyana, Suriname, and
French Guiana in the south.
Concacaf means football first. Our members are united by a shared
vision: Love For Our Game, as well as a unique mission, to develop,
promote and manage football throughout the region with integrity,
transparency, and passion in order to inspire participation in the
game.
SOURCE Scotiabank