FFN North American Financial 15 Split Corp

Attention: Business Editors

Dividend Select 15 Corp. ("The Company") is pleased to announce the filing of a
preliminary prospectus dated September 17, 2010 for a proposed new offering of
equity shares at $10.00 per share.


The Company has been created to provide investors with an opportunity to invest
in a portfolio (the "Portfolio") of 15 high quality Canadian companies (the
"Portfolio Companies") whose shares provide an attractive dividend yield, and
which have shown solid earnings growth and have a history of capital
appreciation. The Company will employ a covered call writing strategy to
generate additional income to the Portfolio. The 15 Portfolio Companies will be
selected from among the following 20 companies listed on the Toronto Stock
Exchange:




Bank of Montreal EnCana         Royal Bank of Canada   TD Bank              
BCE              Great-West     Shoppers Drug Mart     Thomson Reuters      
CIBC             Husky Energy   Sun Life Financial     TMX Group            
CI Financial     National Bank  TELUS                  TransAlta            
Enbridge         Power Corp     Bank of Nova Scotia    TransCanada          



Dividend Select 15 equity shares will pay monthly cash distributions, initially
targeted to be $0.0583 per share to yield 7.00% per annum on the original issue
price of $10.00 per share and offer the opportunity for capital appreciation.


The proposed offering is co-lead by Scotia Capital Inc., CIBC World Markets Inc.
and RBC Dominion Securities Inc. The other members of the syndicate are BMO
Nesbitt Burns Inc., National Bank Financial Inc., TD Securities Inc., HSBC
Securities (Canada) Inc., Raymond James Ltd., Canaccord Genuity Corp., Dundee
Securities Corporation, MacQuarie Capital Markets Canada Ltd., Wellington West
Capital Inc., Desjardins Securities Ltd. And Manulife Securities Incorporated.


Please visit our website at: www.dividendselect15.com.

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