The Company's new concept offers deep
discounts and an opportunity to reduce industry waste
EDMONTON, AB, April 6,
2023 /CNW/ - Nova Cannabis Inc. ("Nova" or the
"Company") (TSX: NOVC) is excited to announce the launch of
a new retail pilot concept, Firesale Cannabis, which offers
outrageous discounts on cannabis as a way to combat industry waste
and create a unique experience for value-conscious shoppers.
To be blunt, the amount of weed wasted each year is a travesty.
Firesale reduces cannabis waste by offering quality products at
prices so low, you will wonder why there is not a Wacky Waving
Inflatable Tube Guy outside the store. Excess inventories and the
short duration of most Canadian cannabis products have created an
opportunity for Firesale to offer an impressive selection along
with a delightful lack of pretension and crazy markdowns that Nova
believes will be unmatched.
"We saw a two-fold opportunity with the Firesale concept. First,
to address the mass amounts of cannabis being destroyed each year,
and second, to create a fun, straightforward cannabis buying
experience for those looking for deep discounts," said Nova's CEO,
Marcie Kiziak. "We recognize the
need for unconventional solutions to address the issues that plague
the cannabis retail and product sectors. Value Buds continues to be
a disruptor in the space, and we believe the Firesale concept will
be no different. We see our offerings as a tool that ultimately
promotes a healthier industry while positioning ourselves as a
valued partner for both provincial boards and licensed producers.
There is space for a variety of pricing structures that serve a
specific need."
Firesale's inaugural location opened in Calgary on April 5,
2023, with more locations to come in Alberta and Ontario. Keep up to date with all new store
openings at www.firesalecannabis.ca.
ABOUT NOVA CANNABIS
INC.
Nova Cannabis Inc. (TSX: NOVC) is one of Canada's largest and fastest-growing cannabis
retailers with a goal of disrupting the cannabis retail market by
offering a wide range of high-quality cannabis products at
every-day best value prices. The Company currently owns and/or
operates 91 locations across Alberta, Ontario, and Saskatchewan, primarily under its "Value Buds"
banner. Additional information about Nova Cannabis Inc. is
available at www.sedar.com and the Company's website
at www.novacannabis.ca.
SOURCE Nova Cannabis Inc.
