New modernized portfolio features practical
and fashionable layering pieces from breathable polos to cozy
hoodies to warming vests
MARKHAM,
ON, Sept. 6, 2023 /CNW/ - As the cooler
weather approaches, Pet Valu, Canada's leading specialty retailer of pet
food and pet-related supplies, announced today its new Bailey &
Bella® fall collection featuring sweaters, hoodies,
vests and water-repellent layering pieces for the fall season.
Designed to be stylish and functional, the new collection is
featured in an inspirational digital lookbook so devoted pet lovers
can explore the collection and shop at their convenience.
"We're very excited about this year's collection as it builds on
the fall classics with preppy styles, from a polo shirt with rugby
stripes to a reversible super puffer vest," says Matthew Shanks, Vice President, Proprietary
Brands at Pet Valu. "With all of the different layering pieces you
can create an entire look for your pet that appeals to your sense
of style and your pet's activity level."
Pet Valu's digital lookbook is a must see, inspirational tool.
The lookbook, which includes clickable links so devoted pet lovers
can discover the collection and purchase, is filled with additional
information on the products along with animal care expertise,
including signs of overheating, how to find the right fit, safety
and more.
As fall weather is unpredictable, the 2023 Bailey &
Bella® fall collection includes lighter items such
as thinner knits and hoodies all the way to parkas for deep winter.
Small embellishments such as bows, reflective piping, and exterior
pockets that can be used to carry essentials, have been added to
many pieces. All of the items feature a convenient harness
compatible leash hole, are easy to put on and take off, and come in
many sizes.
In addition to the fall apparel, Pet Valu has released a
selection of fall-themed Jump® branded toys
including large and small plush toys, a crinkle and squeak tug rope
and treat dispensing puzzles. The toys are designed to provide
stimulating interactive play, promote learning and discovery and
keep pups busy for hours as families shift to fall routines and
pets spend more time at home.
The fall collection is being supported by a 360 marketing
campaign including email, paid digital ads and search ads on Flipp
and Reebee.
The fall collection is available exclusively in Pet Valu's
family of stores across Canada
including Pet Valu®, Bosley's by Pet Valu®,
Paulmac's®, Total Pet® and
Tisol® and online at petvalu.ca.
About Pet Valu
Pet Valu is Canada's leading
retailer of pet food and pet-related supplies with over 700
corporate-owned or franchised locations across the country. For
more than 40 years, Pet Valu has earned the trust and loyalty of
pet parents by offering knowledgeable customer service, a premium
product offering and engaging in-store services. Pet Valu's
neighbourhood stores offer more than 7,000 competitively priced
products, including a broad assortment of premium, super premium,
holistic and award-winning proprietary brands. To learn more,
please visit: www.petvalu.ca.
SOURCE Pet Valu Canada Inc.