Advanced Primary Minerals Corporation (the "Corporation" or "APM") (TSX VENTURE: APD) is pleased to announce the appointment of Michael J. Brezina as Director of Marketing and Technical Support. Mike, a Ceramic Engineer, brings to APM over 30 years experience including 17 years in a senior management role with the largest global sanitary ware manufacturer. During the past 13 years he held senior level marketing and technical service roles with a major, diversified industrial minerals processor serving over 20 markets including all sectors of the ceramics industry, a major focus of APM. Mike will initially be focusing on the replacement of imported European primary kaolin products by North American manufacturers within the ceramics industry with APM's new line of comparable quality primary kaolin products that also offers them elimination of foreign exchange risk and logistical savings. Mike will be instrumental in the Corporation's efforts to develop an expanded line of primary kaolin products that will target the paper, paint, catalyst, coatings and other specialty applications.

APM also announced the closing of its agreement (the "Agreement") with C&C Mining and Land Company ("C&C") whereby in consideration of US$40,000 and 200,000 shares of the Corporation, the Corporation (formerly Beta Minerals Inc.) was released from all of its obligations in connection with a purchase option and exploration right agreement (the "Original Agreement") entered into on August 26, 2003 between Beta Minerals Inc. and C&C. The Original Agreement related to certain mineral claims covering property located in the Delamar Mining District of Southeast Nevada, USA. Pursuant to applicable securities laws in Canada, the shares of the Corporation issued in connection with the Agreement are subject to a hold until May 27, 2010, which is four months plus one day from the date of issue. Details of the Agreement were previously announced on December 21, 2009.

About APM

APM, through its wholly owned subsidiary, Advanced Primary Minerals USA Corp. (formerly Erdene Materials Corp.), operates a newly constructed kaolin processing plant in Dearing, Georgia and has been active in Georgia and South Carolina for over 10 years exploring for, evaluating, extensively testing and securing high quality primary kaolin resources. APM has also operated an industrial minerals laboratory in Eatonton, Georgia since 1998. The Corporation is targeting value added products that benefit from the unique attributes of its high quality, primary kaolin resource. Target markets include ceramics, paint and coatings, catalysts and other specialty industrial applications. APM has 17,009,626 shares issued and outstanding and a fully diluted share position of 17,466,765.

Forward Looking Statements

Certain information regarding APM contained herein may constitute forward-looking statements within the meaning of applicable securities laws. Forward-looking statements may include estimates, plans, expectations, opinions, forecasts, projections, guidance or other statements that are not statements of fact. Although APM believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. APM cautions that actual performance will be affected by a number of factors, many of which are beyond APM's control, and that future events and results may vary substantially from what APM currently foresees. All forward-looking statements are qualified in their entirety by the above cautionary statements and are made as at the date of this news release. APM does not undertake any obligation to revise or update any forward-looking statements as a result of new information, future events or otherwise after the date hereof, except as required by securities laws.

For additional information visit APM's website at www.advminerals.com or contact the company via email at info@advminerals.com or sales@advminerals.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: Advanced Primary Minerals Corporation Ken W. MacDonald President and CEO 902-466-7255 or Toll free: 1-877-539-7255

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