Digital Shelf Space Corp. (the "Company" or "DSS") (TSX
VENTURE:DSS)(OTCQX:DTSRF) announces the release of its audited financial results
for the year ended December 31, 2012.


2012 Highlights



--  The Company's flagship product, GSP RUSHFIT, starring Mixed Martial Arts
    ("MMA") World Welterweight Champion Georges St-Pierre continues its
    strong direct sales revenues through 2012. 
--  In November 2012, Amazon.com sold over 700 units of GSP RUSHFIT on a
    single day, setting a single day sales record since the product launch
    in December 2010. 
--  As a result of consumer's feedback and steady sales performance at
    Amazon.com, GSP RUSHFIT maintained the #1 rating for consumer products
    in the Exercise and Fitness category to close the year and a top 10
    rating for daily sales volumes in the top 100 exercise videos. 
--  In March 2012 the Company closed a private placement priced at $0.15 per
    unit for gross proceeds of $1,563,231. 
--  In April 2012, the Company signed and exclusive production, marketing
    and distribution agreement for the Company's second product, PGA TOUR's
    TOURAcademy(R) Home Edition 8-Week Golf Improvement Program ("TA Home
    Edition"). As part of the agreement Golf Experiences, LLC made an
    investment of $250,000 at a price per unit of $0.20.  
--  The TOURAcademy(R) Home Edition 8-Week Golf Improvement Program was
    released for sale in late October 2012. 
--  In October 2012 the Company closed a private placement priced at $0.05
    per unit for gross proceeds of $500,500.



Revenue

The total revenue for the year of $1,637,219 (December 31, 2011 - $2,571,182)
continued to be driven primarily by the Company's flagship product GSP RUSHFIT
an 8-week home-based DVD workout program starring MMA World Welterweight
Champion Georges St-Pierre. 


Mr. Jeffrey Sharpe, President and CEO of DSS stated, "Although we saw a drop in
our overall revenues due to the reduced wholesale orders this past year, it was
encouraging to see continued strong sales for the GSP RUSHFIT product through
our direct channels, whether our company's dedicated website or through our
growing relationship with Amazon.com. Additionally, we were very excited to
release the TOURAcademy Home Edition 8-Week Golf Improvement Program in October
2012. We are optimistic for 2013 that with an increase in funding that the GSP
RUSHFIT product will continue its growth in the market and the TOURAcademy Home
Edition will achieve the exposure necessary to realize its potential."


Expenses

During the year ending December 31, 2012, operating expenses were 3% lower than
2011 to $3,614,497 (2011 - $3,725,152). 


Net Loss

Although expenses for 2012 were marginally lower (3%) than 2011, the loss for
the year ended December 31, 2012 increased $814,048 to $1,977,278 (2011 -
$1,163,230). The largest contributing factor to this increased loss was the
reduced wholesale orders realized in the year.


Selected Financial Highlights



                         Selected Period Information                        
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                                    Year ended    Year ended
                                                       Dec 31,       Dec 31,
                                                          2012          2011
                                                     (Audited)     (Audited)
----------------------------------------------------------------------------
----------------------------------------------------------------------------
Gross Revenue                                  $     1,637,219 $   2,542,899
Net loss                                       $   (1,977,278) $ (1,163,230)
Weighted average number of shares outstanding       62,665,507    48,245,883
Net loss per share (1)                         $        (0.03) $      (0.03)
Total assets                                   $     2,404,893 $   1,811,529
Total liabilities                              $       716,649 $     398,405
Shareholders' equity                           $     1,688,244 $   1,413,124
                                                                            
----------------------------------------------------------------------------
----------------------------------------------------------------------------
(1) Basic and fully diluted net loss                                        



Option Grants

On April 23, 2013, the Company granted, subject to regulatory approval, a total
of 3,060,000 of incentive stock options to directors, officers, management,
employees and consultants. The stock options vest immediately, are exercisable
to acquire one common share at CAD $0.10 and can be exercised until April 22,
2018.


About Digital Shelf Space Corp.

Digital Shelf Space is an independent creator, producer and distributor of home
entertainment content targeted at the fitness and sports instruction market.
Digital Shelf Space's overall content partnership strategy is to align itself
with world-class, global brand partners. For more information please visit
www.digitalshelfspace.com and to view the Company's products please visit
www.gsprushfit.com and www.touracademydvds.com. 


ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward-Looking Statements

This news release contains "forward-looking information" within the meaning of
the Canadian securities laws. Forward-looking information is generally
identifiable by use of the words "believes", "may", "plans", "will",
"anticipates", "intends", "budgets", "could", "estimates", "expects",
"forecasts", "projects" and similar expressions, and the negative of such
expressions. Forward-looking information in this news release include statements
about the Company's outlook of planned activities; growth of sales, and
continued receipt of orders of the Company's products through Amazon websites;
increased sales for the fitness industry; increased revenues as a result of
advertising dollars spent; the potential growth of GSP RUSHFIT and
TOURAcademy(R) Home Edition; current strategies and ongoing adjustments to these
strategies providing the potential for revenue opportunities; the development of
marketing strategies; the restatement of the Company's financial reporting into
United States dollars; inventories stocked by the Company's distribution
partner, Northern, and wholesale demand for the Company's product; GSP RUSHFIT
royalty payments; anticipated sales of TOURAcademy(R) Home Edition comprehensive
8-week golf instruction program; future additional capital from investors to
fund marketing, distribution and content production; revenue growth in the next
fiscal period; plans for increased retail distribution; international expansion;
the opening of new markets; projections for further growth continuing to meet
and exceed earlier forecasts; new television and internet marketing campaigns
for the Company's products; expanded sales into overseas markets; expected
growth of retail sales of the Company's products; the Company's strategy, future
operations, prospects and plans of management; the Company's expectations with
respect to existing and future agreements with third parties; estimates of the
length of time the Company's business will be funded by anticipated financial
resources; and anticipated results and benefits of consumer use of celebrity
fitness products. 


In connection with the forward-looking information contained in this news
release, the Company has made numerous assumptions, regarding, among other
things, the timing and quantum of revenue generated through sales of the
Company's products revenues will continue at current levels and increase; the
sufficiency of budgeted expenditures in carrying out planned activities; the
Company's ability to protect its intellectual property rights and not to
infringe on the intellectual property rights of others; the availability and
cost of labour and services; and expected growth of sales. While the Company
considers these assumptions to be reasonable, these assumptions are inherently
subject to significant uncertainties and contingencies.


Additionally, there are known and unknown risk factors which could cause the
Company's actual results, performance or achievements to be materially different
from any future results, performance or achievements expressed or implied by the
forward-looking information contained herein. Known risk factors include, among
others: Northern may not need to replenish inventories of the Company's product
in the near or mid-term, leading to diminished revenues; GSP RUSHFIT royalty
payments will lead to diminished revenues; anticipated sales and/or volumes of
sales for GSP RUSHFIT and TOURAcademy(R) Home Edition may not be realized; the
Company may never conclude an additional content production deal; the Company
may never launch a new direct-to-home DVD series or product line featuring a
celebrity, athlete, or global brand; the Company may not be able to sustain or
increase revenues achieved during the current reporting period; the Company's
products may not achieve the brand recognition and increased distribution as
currently anticipated; the Company may never expand its distribution channels
domestically or internationally; the Company may not adopt successful
advertising strategies or marketing methods; the Company may not develop or sell
complementary product lines and/or may not achieve sales of such products to
existing customers in the quantum anticipated, or at all; the substantial
investment of capital required to produce and market video and entertainment
productions; the need to obtain additional financing and uncertainty as to the
availability and terms of future financing; unpredictability of the commercial
success of our programming; difficulties in integrating technological changes
and other trends affecting the entertainment industry; significant competition
in the global economic market; the possibility the rate of growth of the market
for fitness media will slow; reliance on the health and marketability of
celebrity fitness talent in productions owned by the Company; the possibility of
competition from other ecommerce and

online marketing vendors; the continued strong growth in adoption of digital
media; the possibility of new fitness titles from traditional large studios that
target the male demographic; large media production companies may move ecommerce
operations in-house rather than outsourcing; reliance on production studios
continuing to outsource ecommerce operations; reliance on a number of key
employees; limited operating history; general market and consumer demand
weakness in the traditionally strong fourth quarter may negatively affect the
Company's sales and revenues; as a result of the Company's change in
presentation from Canadian dollars to United States dollars, the Company's prior
fiscal interim and annual financial statements may not be comparable to results
filed in the current year; the possibility of claims against the intellectual
property rights of the Company; the possibility of infringements upon the
intellectual property rights of the Company; the Company may not have
sufficiently budgeted for expenditures necessary to carry out planned
activities; future operating results are uncertain and likely to fluctuate; the
Company may not have the ability to raise additional financing required to carry
out its business objectives on commercially acceptable terms, or at all; and
volatility of the market price of the Company's shares.


A more complete discussion of the risks and uncertainties facing the Company is
disclosed in the Company's Filing Statement dated November 16, 2010 and
continuous disclosure filings with Canadian securities regulatory authorities at
www.sedar.com. All forward-looking information herein is qualified in its
entirety by this cautionary statement, and the Company disclaims any obligation
to revise or update any such forward-looking information or to publicly announce
the result of any revisions to any of the forward-looking information contained
herein to reflect future results, events or developments, except as required by
law.



FOR FURTHER INFORMATION PLEASE CONTACT: 
Digital Shelf Space Corp.
Jeff Sharpe
President & CEO
604.736-7977 ext.111
604.736-7944 (FAX)
jeff@digitalshelfspace.com
www.digitalshelfspace.com

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