TORONTO, Feb. 28, 2018 /CNW/ - iSIGN Media Solutions Inc.
("iSIGN" or the "Company") (TSXV: ISD) (OTCQX: ISDSF), a
leading provider of interactive mobile advertising solutions that
serves advertisers, manufacturers, retailers and advertising
agencies throughout North America,
today announced the demonstration of its Security Alert Messaging
("SAM") solution in a school environment in the United States.
In light of the recent string of school shootings in
the United States, school security
is becoming increasing more of an issue with school boards.
Discussions have been finalized with school officials and Safety
Coordinators of a school district in Indiana and iSIGN will be demonstrating the
effectiveness of their SAM system to them. The demonstration,
scheduled for the week of March
5th, will be conducted in the Mt. Vernon Middle School, in Fortville, Indiana and will showcase the
solution's ability to rapidly alert students and faculty to a wide
range of emergency situations such as an active shooter, intruder
on the premises, or natural event. This pioneering solution
is the first of it's kind to not only rapidly alert students and
faculty, but also give clear instructions on the quickest and
safest method of avoiding the threat. While SAM aids in
evacuating the premises, it can also alert police, EMT services,
fire departments and other first responders depending on the nature
of the emergency.
While SAM has already being introduced in locations in North,
Central and South America, the
demonstration in Mt. Vernon Middle
School will serve as the first concentrated effort to
utilize the mobile alert solution as a way of minimizing the
deadliness of an active shooter and other threats. SAM merges both
rapid mobile alerts with digital signage and proximity messaging,
maximizing the chance that in the case of an emergency, students
and faculty receive real-time information on the emergency and the
best way of safely evacuating the premises. The solution can
be integrated with existing alarms and other security measures to
ensure that authorities arrive, and school attendees evacuate in as
little time as possible.
While serving a core purpose in emergency situations, SAM can
also be utilized for day-to-day interactions with teachers and
students. By distributing standard messages and announcements
as well as aiding in practice procedures such as fire drills, SAM
will be utilized often and not just during emergency situations.
This ensures that faculty and students have an intimate
knowledge and understanding of the system and that the full
capabilities of the SAM solution will still be fully utilized by
the school. This also serves as a running status test to
ensure there are no undiscovered outages, such as an alarm system
that fails to function when needed because it has not been tested
regularly.
This demonstration marks the beginning of iSIGN's involvement in
school and workplace safety, as it continues to expand SAM's
presence in areas such as airports, businesses, shopping malls,
government offices, sports stadiums, concert halls and places of
worship. The genius of SAM lies in its ability to work as an
effective emergency solution as well as serving as an effective
day-to-day mobile alert system that can maximize its utility as a
product. Additionally, discounts negotiated with insurance
carriers by users of the SAM solution will reduce their
costs. With school and safety officials well versed with the
solution and its myriad applications, plans for expansions within
the Mount Vernon School District,
as well as many other school boards across the country are already
underway. This solution is intended to work with existing
emergency response policies and systems, thereby enhancing the
security of locations in concert with their existing safety
measures. This is what makes SAM both a turnkey and a
completely scalable solution.
The Mount Vernon School
District has six elementary schools, two middle schools, and one
high school, allowing the solution to be expanded in a variety of
environments and building layouts. This ensures that the product is
accessible to students of all ages and needs and can broadcast
alerts to both students with and without a cellular
device.
Once completed, this installation will serve as a model for all
other public locations with safety concerns.
About iSIGN Media
iSIGN Media, based in Toronto, is
a data-focused, software-as-a-service (SaaS) company that is a
pioneering leader in gathering point-of-sale data and mobile
shopper preferences to generate actionable data and reveal valuable
consumer insights. Creators of the Smart suite of products, a
patented interactive proximity marketing technology, iSIGN enables
brands to deliver targeted messaging, personalized offers and
loyalty perks to consumers' mobile devices in proximity and with
real-time proof of redemption. iSIGN's data gathering
capabilities provide analytics on price points, typical purchases,
in-store dwell time and other shopper metrics that identify
emerging consumer behaviors. These insights enable smarter
business decisions and provide increased ROI metrics for more
transparent marketing. iSIGN delivers relevant, timely messages on
an opt-in basis at no charge to consumers, transmitting rich media
to consumer mobile devices via Bluetooth® and Wi-Fi connectivity in
complete privacy as opposed to iBeacons, apps, downloads and
required surrendering of personal information. Proven to
increase brand engagement and customer loyalty, iSIGN generates
preference-based, predictive "clean data" without compromising
consumer privacy. Partners include: IBM, Keyser Retail
Solutions, Baylor University, Verizon
Wireless, TELUS and AOpen America Inc. www.isignmedia.com
Forward-Looking Statements
This news release may include certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend" and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are
not historical facts but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations. iSIGN Media assumes no obligation to
update the forward-looking statements, or to update the reasons why
actual results could differ from those reflected in the
forward-looking statements.
© 2018 iSIGN Media Solutions Inc. All Rights
Reserved. All other trademarks and trade names are the
property of their respective owners.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility or accuracy of this
release.
SOURCE iSIGN Media Solutions Inc.
