MMA Midnight Sun Mining Corp

Digital Shelf Space Corp. (the "Company" or "DSS") (TSX
VENTURE:DSS)(OTCQX:DTSRF) is pleased to announce that the Company has started
its Direct Response TV campaign in Canada for its innovative GSP RUSHFIT
(www.gsprushfit.com) ultimate home workout DVD fitness series. The GSP RUSHFIT
workout series stars the Montreal-based Mixed Martial Arts ("MMA"), World
Welterweight Champion Georges St-Pierre ("GSP").


"Now that we are in over 80% of the potential Canadian retail doors available,
we are excited to launch our new two minute, one minute and 30 second Direct
Response TV infomercials, to help support our Canadian retail sell through and
drive increased sales online at www.gsprushfit.com," said Jeffrey Sharpe, CEO
and President of DSS. The Infomercials will air on a selection of channels,
including Sportsnet One, Fox Sports World and Showcase Action among others. 


With Q4 and Q1 being the peak season for selling fitness products of this
nature, DSS anticipates increased awareness, consumer demand and ultimately
increased Canadian and International retail distribution for GSP RUSHFIT as a
result of the launch of its Direct Response TV campaign in North America. 


About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and
online delivery technology provider to digital retailers, content owners and
aggregators. Digital Shelf Space's proprietary technology platform has been
custom built to deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital download and
streaming video delivery. For more information please visit
www.digitalshelfspace.com and to view our project with Georges St-Pierre, please
visit www.gsprushfit.com.


ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of
the Canadian securities laws. Forward-looking information is generally
identifiable by use of the words "believes", "may", "plans", "will",
"anticipates", "intends", "budgets", "could", "estimates", "expects",
"forecasts", "projects" and similar expressions, and the negative of such
expressions. Forward-looking information in this news release include statements
about US retail interest in GSP RUSFIT; the anticipated addition of new Canadian
retail locations that will sell GSP RUSHFIT throughout Q4, and the effect of the
anticipated Direct Response TV spot roll out and retailers conducting their
traditional November/December fitness section reset; the scope of distribution
of GSP RUSHFIT; and the timing of and potential growth of Canadian and
International sales as a result of Digital Shelf Space's global distribution
agreement. 


In connection with the forward-looking information contained in this news
release, Digital Shelf Space has made numerous assumptions, regarding, among
other things, expected growth of sales as a result of its global distribution
agreement and consumer demand. While Digital Shelf Space considers these
assumptions to be reasonable, these assumptions are inherently subject to
significant uncertainties and contingencies.


Additionally, there are known and unknown risk factors which could cause Digital
Shelf Space's actual results, performance or achievements to be materially
different from any future results, performance or achievements expressed or
implied by the forward-looking information contained herein. Known risk factors
include, among others: retail distribution of GSP RUSHFIT may not increase in
the quantum and in the timeframe anticipated, or at all; there may be no further
retail distributors for the GSP RUSHFIT series; Direct Response TV spots and
traditional November/December retail fitness section rests may not result in
increased sales of GSP RUSHFIT; the global distribution agreement may not grow
Digital Shelf Space's retail presence as anticipated; the substantial investment
of capital required to produce and market video and entertainment productions,
the need to obtain additional financing and uncertainty as to the availability
and terms of future financing, unpredictability of the commercial success of our
programming, difficulties in integrating technological changes and other trends
affecting the entertainment industry, significant competition in the global
economic market, the possibility the rate of growth of the market for fitness
media will slow, reliance on the health and marketability of celebrity fitness
talent in productions owned by Digital Shelf Space, the possibility of
competition from other ecommerce and online marketing vendors, the continued
strong growth in adoption of digital media, the possibility of new fitness
titles from traditional large studios that target the male demographic, large
media production companies may move ecommerce operations in-house rather than
outsourcing, reliance on production studios continuing to outsource ecommerce
operations, reliance on a number of key employees, limited operating history,
the possibility of claims against the intellectual property rights of Digital
Shelf Space, the possibility of infringements upon the intellectual property
rights of Digital Shelf Space, and volatility of the market price of Digital
Shelf Space shares.


A more complete discussion of the risks and uncertainties facing Digital Shelf
Space is disclosed in Digital Shelf Space's Filing Statement dated November 16,
2010 and continuous disclosure filings with Canadian securities regulatory
authorities at www.sedar.com. All forward-looking information herein is
qualified in its entirety by this cautionary statement, and Digital Shelf Space
disclaims any obligation to revise or update any such forward-looking
information or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future results, events
or developments, except as required by law.

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