TORONTO, Oct. 15, 2020 /CNW/ - 48North Cannabis Corp.
("48North" or the "Company") (TSXV: NRTH), a vertically integrated
cannabis company focused on manufacturing high-quality products,
building progressive and thought provoking brands, and low-cost
cultivation, announced the launch of its newest brand –
Latitude.
Latitude builds on the successful 2018 launch of LAT, an
interactive, omni-channel platform that empowers women to connect,
engage and share their personal stories with cannabis. Today, using
the momentum of LAT's second edition, 48North is pleased to
announce the platform will be expanding in to 48North's newest
cannabis brand, Latitude.
48North has heard clearly from the LAT community that
there is so much more the nascent Canadian cannabis industry can do
to support the multi-dimensional experiences that Canadians seek
with the plant. As the Company reflects on two years of
legalization, this bold step forward will provide customers with
new ways to reset, rejuvenate and live well. Latitude looks forward
to launching products in a variety of different categories ranging
from sexual wellness to beauty and beyond.
"The cannabis industry in Canada is rapidly evolving – from dried flower
and vape products, to bath salts and intimacy oils. As consumers
become more educated they are collectively beginning to push their
imaginations on the possibilities of what the cannabis plant can
provide. The launch of Latitude is emblematic of this shift, and we
look forward to sharing this journey to high frequency living with
our customers," said Kirsten
Gauthier, CMO of 48North.
"Our members and loyal subscribers have been waiting for this
brand to take flight and now is a better time than ever to do so.
After a year filled with anxiety, stress and uncertainty, Latitude
products are designed to rejuvenate both the mind and body, giving
us the latitude to live well," continued Kirsten.
Latitude will be launching this fall with the following
products:
Take a deep dive into your erogenous zone with the sensuous
blend of natural oils infused with THC.
- Night Shift Ylang-Ylang Charcoal Bath Salts
Slip into a bath of charcoal-infused Black Sea and
Epsom salts. The sensual blend of
Jasmine, Ylang-ylang and Patchouli essential oils is combined with
THC and CBD.
- In Bloom CBD Lavender Chamomile Bath Salts
Latitude In Bloom is a floral soak of Pink Himalayan and
Epsom salts infused with the
botanical goodness of lavender, chamomile, calendula and
CBD.
Latitude products will leverage 48North's cannabis grown at
Good:Farm, the company's 100-acre outdoor cannabis facility, which
is currently being transitioned into Canada's first organic regenerative cannabis
farm. In addition, Latitude products are vegan, never tested on
animals and organically sourced wherever possible.
About 48North
48North Cannabis Corp. (TSXV: NRTH) is a vertically integrated
cannabis company focused on the health and wellness market through
cultivation and extraction, as well as the creation of innovative,
authentic brands for next-generation cannabis products. 48North is
developing formulations and manufacturing capabilities for its own
proprietary products, as well as positioning itself to contract
manufacture similar products for third parties. 48North operates
Good:Farm, a 100-acre organic cannabis farm which produces
organically-grown cannabis, securing a significant first-mover
advantage in the production of low-cost, next-generation,
extract-based cannabis products. In addition, 48North operates two
indoor-licensed cannabis production sites in Ontario. 48North cultivates unique genetics at
its wholly owned subsidiary, DelShen Therapeutics Corp. ("DelShen")
and processes cannabis and manufactures next-generation cannabis
products at Good & Green Corp. ("Good & Green"), both
Licensed Producers under the Cannabis Act.
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reliance on forward-looking information. The foregoing statements
expressly qualify any forward-looking information contained herein.
Public health crises, including the ongoing novel
coronavirus (COVID-19) pandemic, could have significant economic
and geopolitical impacts that mayadversely affect the
Company's business, financial condition and/or results of
operations.
SOURCE 48North Cannabis Corp.