Keek Expands U.S. Presence
Names Media and Entertainment Veterans Alexandra Cameron CEO,
Lin Dai CMO
TORONTO, ON--(Marketwired -
April 23, 2014) - Keek Inc. (TSX-VENTURE: KEK) (OTCQX: KEEKF) announces, as part of its
continued global expansion the appointment of Alexandra Cameron as
its Chief Executive Officer and Board Director of
Keek. Cameron hails from such companies as Emmis
Communications Corp., Clear Channel Communications, Inc. and
MediaGroup West, Inc. She has broad experience across multiple
media channels and a track record of building and monetizing world
class brands. The role of CEO was previously held by Mike
Marrandino, who will remain as Board Director.
"I would like to first thank Mike Marrandino for his guidance
during the merger process and for serving as CEO. We are
delighted that he will continue in his role as a Board
Director. Mike has passed the baton to a proven leader that
has a unique and innovative approach. Alexandra possesses both
a strong business acumen, combined with creative DNA, which is a
tough find. She embodies the kind of dynamic energy and vision
that will allow Keek to thrive. Alexandra has a long track
record in leveraging and monetizing content not only in the digital
space but also in print, radio and television with a broad scope
and perspective of great depth and dimension. She is about as
competitive as it gets!" said John Jussup, Chairman of the
Board.
Founded in 2011, Keek is a leading mobile video social network,
used by over 66 million teens and young adults worldwide, including
celebrities such as International Star Kim Kardashian, Singer and
Songwriter Ariana Grande, Actress and Model Ashley Benson and
more. The platform is known for its "keeks" -- short 36 second
video updates. Members create keeks via smart phone or web cam
and share them via Email, SMS, Facebook, Twitter, Tumblr and
Instagram. Posting keeks is a way to show the world what you
are up to in real-time.
"My strategic plan will focus on increasing engagement on the
platform and developing a compelling revenue model while enhancing
the user experience," commented Cameron, "By providing unique
social interactions, we are going to make Keek an integral part of
consumers' lives and deliver greater value to our
shareholders."
Cameron most recently served as SVP, GM of Emmis NY, leading one
of the world's most iconic radio brands HOT 97, Emmis' national
digital network Loud Digital, and Summer Jam at MetLife Stadium,
the largest annual hip hop festival in the world. Her
reputation has been built on leadership in the media and marketing
industry, driving audiences to groundbreaking content sought after
by Fortune 500 advertisers.
Cameron has won numerous awards including: Radio Ink's 2013
"Best Managers in America" list as well as "Most Influential Women
in Radio," four years consecutively. She currently sits on the
board of Advertising Week, the world's biggest conference for the
advertising industry, attended by leading brands, agencies and
media companies. She also served as a Board Director for NYSBA
(New York Broadcasters Association).
Cameron, originally from Canada, will lead Keek
globally. Her first task will be expanding Keek's U.S.
presence by opening a New York office and hiring a sales and
marketing team to take the mobile video social network to the next
level. This begins with the appointment today of Lin Dai as
Chief Marketing Officer.
Most recently, Dai served as VP of Digital Programming for Emmis
NY, where he was responsible for digital and television content and
branded entertainment initiatives. In that role, he launched
Loud Digital, a premium multi-cultural digital network reaching 61
million viewers, and established content franchises such as the
Summer Jam concert live stream, the most watched Hip Hop event on
the internet. Dai also co-developed VH1's comedy series "This
Is Hot97" with Cameron, serving as producer.
Dai's experience in growing digital platforms spans over 15
years. Prior to joining Emmis, Dai served as SVP, Programming &
Development for Alloy Media + Marketing, where he established the
Alloy Digital Network, the largest digital advertising network for
teens and young adults, reaching over 100 million viewers. He was
also responsible for digital and social media marketing for Alloy's
Entertainment properties, including Gossip Girl, Vampire Diaries,
Pretty Little Liars and more. In 1999, Dai founded
Kiwibox.com, the first social network and online magazine for teens
that was successfully taken public.
Cameron remarks, "Lin is a very talented executive with an
impressive track record in the digital space. He was one of
the social network pioneers starting his own company out of his
dorm room. His work with me at Emmis was instrumental in putting
HOT97 on the global stage both digitally and beyond. I am proud to
have him join the Keek leadership team. His experience with
digital marketing and expertise in the teen and youth media space
is exactly what Keek needs. I couldn't be partnered with a stronger
CMO."
"Keek is the most exciting mobile video social network in the
world," adds Dai, "For a digital marketer who strongly believes in
great content, Keek is a dream come true. No other mobile
video platform provides the level of flexibility and communication
capability like Keek. Thirty six seconds allows you more
freedom to be creative, and 60 million members worldwide is the
proof. I'm excited to work with Alex to bring Keek to every
teen and young adult on the planet!"
Keek also announces the grant of stock options to Cameron and
Dai to purchase in aggregate 7,400,000 common shares pursuant to
the stock option plan. The options are exercisable at a price
of $0.16 per share and expire April 23, 2019.
About Keek:
Keek is a leading mobile video social network with over 66
million members worldwide. Keek is easy to use, fast and
personal. With Keek, members around the world create and
interact with videos up to 36 seconds in length and 111 characters
of accompanying text, in either public or private views. Keek
makes it simple for anyone to instantly create, distribute,
discover and react to content in real-time across mobile devices
and the web. The Keek app is available in over 190 countries across
6 global regions, and in 36 languages.
Additional investor information can be found at www.sedar.com or
by contacting investors@keek.com.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) has reviewed or accepts responsibility for the
adequacy or accuracy of this Release.
For further information, please contact:Alexandra
Cameron Chief Executive Officer Keek
Inc. 416.639.5335 alexandra@keek.com Adrienne
ScordatoAtrium PR917.402.5377adrienne@atrium-pr.com
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