Quorum's Communicator Achieves Rapid Growth
23 Janeiro 2014 - 10:00AM
Marketwired
Quorum's Communicator Achieves Rapid Growth
The Ground-Breaking Dealership and Customer Communication System
Gains Wide Adoption and Triple-Digit Usage Increase
Month-over-Month
NEW ORLEANS, LOUISIANA--(Marketwired - Jan 23, 2014) - Quorum
Information Technologies Inc. (Quorum) (TSX-VENTURE:QIS) announced
today that its innovative dealership and customer communication
system, Communicator, has achieved significant adoption and is
continuing to grow rapidly among the dealerships that use its DMS,
XSELLERATOR™. The Communicator technology was first introduced in
2012 and began to roll-out across Quorum's customer base on a
wide-spread basis in mid-2013. Communicator gives dealerships the
ability to use their DMS to communicate with their customers (and
internally) through email and text, including automated messaging
triggers based on the customers' preference.
Maury Marks, Quorum's President and CEO, explains, "We first
conceived of Communicator as a way for our dealership customers to
leverage the DMS technology they already have to help them improve
their customers' experience and provide efficiencies in their
operations. Even we were surprised with just how quickly it
caught-on and grew. Since we started rolling it out to dealerships
in 2013, over 85 dealers in the US and Canada are now set-up for
the feature."
Since September 2013, the total messages flowing through
Communicator has grown from less than 8,000 to nearly 50,000
messages per month. "There are about 55 dealerships truly taking
full advantage of the value that Communicator offers. However, ten,
in particular, have really embraced it and average well over 1,000
messages each per month! We expect that the total volume will
exceed 80,000 messages per month by March, and will most likely hit
100,000 per month by this summer. It is so exciting to see our
vision come to fruition. It is very much changing the way our
dealership customers work with their customers, as well as
communicate internally." Marks added.
"Communicator is nothing short of amazing," stated Brent
Kennedy, Dealer Principal of Edwards Garage in Alberta. "Time and
again Quorum has brought us advanced new features in the areas of
factory integration and process efficiency, but this one is truly
'the next big thing.' As Quorum's test dealership for Communicator,
we were impressed with how well thought-out and integrated the new
functionality was," Kennedy continued. "The real test was when we
started using it with our customers and the results are
outstanding. Customers are wowed and we can use Communicator to
truly delight them. At the same time, we are recognizing
significant efficiencies as our service advisors no longer use
valuable time playing phone tag," he concluded.
Communicator is embedded functionality within Quorum's
XSELLERATOR DMS that takes advantage of Microsoft's Lync messaging
technology. With Lync at the core, Quorum's team built extensions
to handle 2-way communication via a mixture of email and mobile
texting and attaches the entire dialogue with the transaction that
it is associated with. As an example, a customer may indicate that
they prefer to be texted when their vehicle is ready for pick up in
service. The service advisor notes that preference with a couple of
clicks, and at the completion of the final case on the repair
order, a text message is automatically sent to the customer. The
unique feature, however, is that the customer can reply and the
advisor can reply to that (to schedule a shuttle pick-up, for
instance). Communicator then stores all the messages with the
customer's repair order infinitely.
The same functionality can be used for ad-hoc communication like
sending the customer a quick text for authorization of a repair, or
to ask a question about their vehicle. Or, the customer's request
for a shuttle pick up can quickly be routed to the shuttle driver
along with their location and, once again, stores all messages with
the repair order.
Mark Allen, Quorum's VP of Sales, Marketing and Services
commented, "Communicator is a game changer in the DMS field. It is
difficult to explain in words, but when dealers see it in action,
they instantly 'get it.' Since we first introduced it, Communicator
has become ubiquitous throughout XSELLERATOR. In addition to the
base functionality with new, enhanced, unified communication
management, we now have over 20 plug-ins which allow a dealership
to set-up Communicator to automatically send out messages on their
behalf based on transactions within the DMS. We are showing all of
the latest Communicator features in our booth at the NADA
conference in New Orleans this year (Booth #6031) and I invite all
dealers to come take a look there or call us for a demonstration.
You have to see it for yourself."
About Quorum
Quorum is a North American company focused on developing,
marketing, implementing and supporting its XSELLERATOR product for
GM, Isuzu, Chrysler, Hyundai, KIA, Nissan, Subaru, NAPA and Bumper
to Bumper dealerships. XSELLERATOR is a dealership and customer
management software product that automates, integrates and
streamlines every process across departments in a dealership. One
of the select North American suppliers under General Motors' DTAP
and IDMS programs, Quorum is the second largest DMS provider for
GM's Canadian dealerships with 25% of the market. Quorum is a
Microsoft Partner in both Canada and the United States. Quorum
Information Technologies Inc. is traded on the Toronto Venture
Exchange (TSX-V) under the symbol QIS. For additional information
please go to www.QuorumDMS.com.
The TSX Venture
Exchange does not accept responsibility for the adequacy or
accuracy of this release.
Quorum Information Technologies Inc.Mark
Allen403-777-0036AllenM@QuorumDMS.comwww.QuorumDMS.com
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