As filed with the
Securities and Exchange Commission on May 22, 2023
Registration No. 267534
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington, D.C.
20549
POST-EFFECTIVE
AMENDMENT NO. 2
TO
FORM
S-1
REGISTRATION STATEMENT
UNDER THE SECURITIES
ACT OF 1933
MANUKA,
INC.
(Exact Name of Registrant as Specified
in Its Charter)
Delaware
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2844
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81-1417774
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(State
or other jurisdiction of incorporation or organization) |
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(Primary Standard
Industrial Classification Code Number) |
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(I.R.S.
Employer
Identification
No.) |
3 Eliezer Vardinon
St.,
Petach Tikva, Israel
4959507
+972-77-407-4700
(Address, Including
Zip Code, and Telephone Number, Including Area Code, of Registrant’s Principal
Executive Offices)
18 East 16th Street,
Suite 307
New York, NY 10003
(646) 233-1454
(Name, address,
including zip code, and telephone number,
including area
code, of agent for service)
Copies
to:
Oded Har-Even,
Esq.
Ron Ben-Bassat,
Esq.
Sullivan &
Worcester LLP
1633 Broadway
New York, NY 10019
Telephone: (212) 660-5000
Facsimile: (212)
660-3001 |
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If any of the securities being registered on this
Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, other than securities offered
only in connection with dividend or interest reinvestment plans, check the following box: ☒
If this Form is filed to register additional securities
for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration
statement number of the earlier effective registration statement for the same offering. ☐
If this Form is a post-effective amendment filed pursuant
to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. ☐
If this Form is a post-effective amendment filed pursuant
to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. ☐
Indicate by check mark whether the registrant is a
large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See
the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and
“emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer: ☐ |
Accelerated filer: ☐ |
Non-accelerated
filer: ☒ |
Smaller reporting company: ☒
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Emerging growth company: ☐
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If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided to Section 7(a)(2)(B) of the Securities Act. ☐
EXPLANATORY NOTE
This Post-Effective Amendment No. 2 (this “Post-Effective Amendment”)
to the Registration Statement on Form S-1/A (File No. 333-267534) (the “Registration Statement”) is being filed pursuant to
our undertaking in the Registration Statement to update and supplement information contained in the Registration Statement, as originally
filed and declared effective by the Securities and Exchange Commission (the “SEC”) on January 4, 2023, to include the information
contained in our Annual Report on Form 10-K for the year ended December 31, 2022 as filed with the SEC on March 31, 2023, as amended on
April 6, 2023 and May 3, 2023. The Registration Statement originally was filed to register 15,232,243 shares of the registrant’s
common stock, par value $0.01 per share (the “Common Stock”) to be sold, from time to time, by the selling stockholders identified
in this prospectus (the “Prospectus”).
We are not selling any shares of common stock under the Prospectus and will not receive
any proceeds from the sale of Common Stock to be offered by the selling stockholders. See “Use of Proceeds” as contained in
the Prospectus. We are registering the sale of these shares of common stock to satisfy registration rights we have granted to the selling
stockholders.
The information included in this filing updates the Registration Statement and the
Prospectus contained therein. No additional securities are being registered under this Post-Effective Amendment. All applicable registration
fees were paid at the time of the original filing of the Registration Statement
Subject
to completion, dated May 22, 2023
The
information in this preliminary prospectus is not complete and may be changed. These securities may not be sold until the registration
statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell nor does it seek an
offer to buy these securities in any jurisdiction where the offer or sale is not permitted.
PROSPECTUS
15,232,243 SHARES OF COMMON STOCK
The selling stockholders named in this prospectus are offering
15,232,243 shares of common stock, par value $0.01 (the “Common Stock”) of Manuka, Inc. (formerly known as Artemis Therapeutics,
Inc.) (the “Company”). We are not selling any shares of common stock under this prospectus and will not receive any proceeds
from the sale of Common Stock to be offered by the selling stockholders. See “Use of Proceeds.” We are registering the sale
of these shares of common stock to satisfy registration rights we have granted to the selling stockholders.
This prospectus describes the general manner in which the shares
may be offered and sold by the selling stockholders named in this prospectus (the “Selling Stockholders”). If necessary, the
specific manner in which the shares may be offered and sold will be described in a supplement to this prospectus. The Selling Stockholders
and intermediaries through whom such securities are sold may be deemed “underwriters” within the meaning of the Securities
Act of 1933, as amended (the “Act”), with respect to the securities offered hereby, and any profits realized or commissions
received may be deemed underwriting compensation. There are no underwriting commissions involved in this offering. We have agreed to pay
all the costs and expenses of this offering and for registering these shares of Common Stock. The Selling Stockholders will pay no offering
expenses, but all selling and other expenses incurred by the Selling Stockholders will be paid by the Selling Stockholders.
Our Common Stock is quoted on the OTC Pink Open Market under the
symbol “ATMS”. On May 11, 2023, the last reported bid price of our Common Stock was $0.298 per share. There is a limited public
trading market for our Common Stock. You are urged to obtain current market quotations for the Common Stock.
As of the date of this prospectus, our Common Stock is subject
to quotation on the OTC Pink Open Market (“OTC Pink”) operated by the OTC Markets Group, Inc. Until such time as our Common
Stock is quoted on the OTCQB Venture Market (“OTCQB”) or listed on any national securities exchange or automated interdealer
quotation system, the common shares covered by this prospectus will be sold by the Selling Stockholders from time to time at a fixed price
of $1.30 per share, representing the average of the high and low prices as reported on the OTC Pink on December 19, 2022. If and when
our Common Stock is regularly quoted on the OTCQB or is listed on any national securities exchange or automated interdealer quotation
system, the Selling Stockholders may sell their respective shares of Common Stock, from time to time, at prevailing market prices or in
privately negotiated transactions.
Investing in our Common Stock involves risks. See “Risk
Factors” beginning on page S-5 of this prospectus.
Neither the U.S. Securities and Exchange Commission
(the “SEC”) nor any state securities commission has approved or disapproved of these securities or determined if this prospectus
is truthful or complete. Any representation to the contrary is a criminal offense.
The date of this prospectus is , 2023.
TABLE OF CONTENTS
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S-1 |
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S-3 |
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S-5 |
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S-16 |
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S-17 |
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S-18 |
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S-23 |
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S-30 |
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S-34 |
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S-35 |
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S-38 |
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S-41 |
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S-42 |
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S-42 |
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S-42 |
You should rely only on the information contained
in this prospectus. Neither we nor the Selling Stockholders have authorized any dealer, salesperson or other person to give any information
or to make any representations to you other than the information contained in this prospectus. You must not rely on any information or
representations not contained in this prospectus as if we had authorized it. The information contained in this prospectus is current only
as of the date on the cover page of this prospectus and may change after that date. We do not imply that there has been no change in the
information contained in this prospectus or in our affairs since that date by delivering this prospectus. Neither we nor the Selling Stockholders
are making an offer of these securities in any state where the offer is not permitted. You should assume that the information appearing
in this prospectus is accurate only as of its date, regardless of its time of delivery or the time of any sale of shares of our Common
Stock. Our business, financial condition, results of operations and prospects may have changed since that date.
Unless the context indicates otherwise, as used in this prospectus,
the terms “Manuka,” “the Company,” “we,” “our,” and “us” refer to Manuka,
Inc.,formerly known as Artemis Therapeutics, Inc., a Delaware corporation and its subsidiary Manuka Ltd., a limited liability company
organized under the laws of the State of Israel.
PROSPECTUS SUMMARY
This summary highlights certain information
contained in other parts of this prospectus. Because it is a summary, it does not contain all of the information that you should consider
in making your investment decision. Before investing in our Common Stock, you should read the entire prospectus carefully, including our
consolidated financial statements and the related notes included in this prospectus and the information set forth under the headings “Risk
Factors”, “Cautionary Note Regarding Forward-Looking Statements” and “Management’s Discussion and Analysis
of Financial Condition and Results of Operations” and the financial data and related notes. You should carefully read the documents
incorporated by reference herein, which are described under “Where You Can Find More Information”.
THE COMPANY
Company Overview
Until January 10, 2019, we were engaged in the development of agents
for the prevention and treatment of severe and potentially life-threatening infectious diseases. On January 10, 2019, we received a notice
regarding the immediate termination of a certain license agreement, dated May 31, 2016 (the “License Agreement”), executed
by and between the Company, Hadasit Medical Research Services and Development Ltd. (“Hadasit”) and the Hong Kong University
of Science and Technology R and D Corporation Limited (“RDC”). We relied primarily on the License Agreement with respect to
the development of Artemisone, our lead product candidate and a clinical-stage synthetic artemisinin derivative with antiviral and antiparasitic
properties. Upon the termination of the License Agreement, the Company ceased having an operating business.
From January 10, 2019 until June 30, 2022, we had no business operations
and have been classified as a “shell” company, as such term is defined in Rule 405 of the Securities Act of 1933, as amended
(the “Securities Act”) and Rule 12b-2 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).
On March 6, 2022, we signed a Share Exchange Agreement, as amended
(the “Share Exchange Agreement”), with Manuka Ltd., a limited liability company organized under the laws of the State of Israel,
having an office for the transaction of business at 3 Eliezer Vardinon St., Petach Tikva, 4959507, Israel (“Manuka”), pursuant
to which Manuka became our wholly owned subsidiary. As the shareholders of Manuka Ltd. received the largest ownership
interest in the Company, Manuka Ltd. was determined to be the “accounting acquirer” in the reverse
recapitalization. As a result, the historical financial statements of the Company were replaced with the financial statement
of Manuka Ltd. for all periods presented, except for the adjustments to reflect the legal capital of the Company. The transactions
contemplated by the Share Exchange Agreement closed on June 30, 2022 (the “Closing”) and following the Closing, we adopted
the business of Manuka. Pursuant to the terms of the Share Exchange Agreement, we acquired all of the outstanding shares of Manuka (the
“Manuka Shares”) from Manuka’s shareholders in exchange for an aggregate amount of 33,791,641 shares of our Common Stock
of and 110,000 shares of our Series D Preferred stock (convertible into 66,000,000 shares of our Common Stock) (collectively, the “Consideration
Shares”), such that Manuka’s shareholders held, immediately following the closing, eighty-nine percent (89%) of our issued
and outstanding share capital (including and assuming the full conversion of the Series D Preferred stock).
In addition, on June 30, 2022, we entered into various debt forgiveness
agreements with various existing stockholders, including Tonak Ltd. (formerly our largest shareholder), for the forgiveness of n aggregate
of $306,117 in outstanding debt in exchange for the issuance of 3,031,567 shares of our Common Stock. On June 30, 2022, we entered into
various warrant exchange agreements for the exchange of certain warrants to purchase shares of our Common Stock, originally issued in
October 2017, in exchange for an aggregate of 2,342,802 shares of our Common Stock. On June 30, 2022, we entered into several debt forgiveness
agreement and warrant exchange agreements, including: (i) a debt forgiveness agreement with Cutter Mill Capital LLC, pursuant to which
we agreed to issue 894,169 shares of our Common Stock. We also agreed to register all such shares of Common Stock issued to Cutter Mill
Capital LLC, within the earlier of 60 days following the closing date of the Share Exchange Agreement (provided, however that in the event
we have not cleared comments with the SEC with respect to this filing relating to the transactions contemplated by the Share Exchange
Agreement, such date shall be 90 days following the date if the agreement) and the date that we file its next registration statement,
and agreed to obtain effectiveness within 90 days (or 120 days in the event of a full review by the SEC); (ii) a debt forgiveness agreement
with Tonak Ltd., pursuant to which we agreed to issue 1,573,582 shares of our Common Stock; (iii) a debt forgiveness agreement with Hadasit
Medical Research Services and Development Ltd., pursuant to which we agreed to issue 95,256 shares of our Common Stock; (iv) warrant exchange
agreements with Globis Capital Partners, LP and Globis International Investments LLC, pursuant to which we agreed to issue 1,585,682 and
616,654 shares of our Common Stock, respectively; (v) warrant exchange agreements with Brian M. Culley and Amiad Solomon, pursuant to
which we agreed to issue to each 220,233 shares of our Common Stock; and (vi) an option exchange agreement with Chanan Morris, pursuant
to which we agreed to issue to each 780,934 shares of our Common Stock.
Since its inception, Manuka’s business activities primarily
consisted of distributing Mānuka honey imported from New Zealand, developing and distributing supplements aimed at the
beauty and skincare markets and, developing and manufacturing skincare products based on New Zealand’s Mānuka honey
and bee venom, among other natural ingredients. All three segments of Manuka’s products are to be marketed and sold solely on our
websites. Manuka’s skincare products are manufactured in Israel.
Manuka was organized under the laws of the State of Israel in March
2020. Manuka is a company with a limited operating history and may contend with risks and uncertainties frequently encountered by early-stage
companies in rapidly evolving markets, including capital and growth expectations as well as fluctuations in operating results and revenues.
Manuka’s current products are marketed and sold solely on its website in Israel, www.bmanuka.co.il, and to be marketed
and sold globally at www.bmanuka.com.
Our mailing address is Manuka Ltd, 3 Eliezer Vardinon St., Petach
Tikva, Israel 4959507, and our telephone number is +972-77-407-4700. Our Israeli web site address is www.bmanuka.co.il,
and our prospective global web site address is www.bmanuka.com. The content
of our website shall not be deemed incorporated by reference in this prospectus.
The Company’s Common Stock is not listed on any national
stock exchange but is quoted on the OTC Pink under the symbol “ATMS.” Our management endeavors to establish a public
trading market for our Common Stock on the OTCQB or other trading systems. Currently our trading volume is limited and we are subject
to the Alternative Reporting Standard of the OTC Pink. Until such time as our Common Stock is quoted on the OTCQB or listed on any national
securities exchange or automated interdealer quotation system, the Common Shares covered by this prospectus will be sold by the Selling
Stockholders from time to time at a fixed price of $1.30 per share, representing the average of the high and low prices as reported on
the OTC Pink on December 19, 2022.
THE OFFERING
This prospectus relates to the sale, from time to time, by the
Selling Stockholders identified in this prospectus of up to 15,232,243 shares of Company’s Common Stock, consisting of: (i) 2,936,311
shares of Common Stock issued to certain stockholders in connection with several debt forgiveness agreements with the Company in consideration
of a debt forgiveness; (ii) 780,934 shares of Common Stock issued to certain stockholders in connection with an option exchange agreement;
(iii) 2,642,802 shares of Common Stock issued to certain stockholders in connection with several warrant exchange agreements; and (iv)
8,872,196 shares of Common Stock of certain stockholders.
We are registering the sale of these shares (the “Resale
Shares”) to satisfy registration rights we have granted to the Selling Stockholders. The Selling Stockholders may offer, sell or
distribute all or a portion of the shares of Common Stock registered hereby publicly or through private transactions at prevailing market
prices or at negotiated prices. The Selling Stockholders may be deemed to be “underwriters” within the meaning of the Securities
Act. There are no underwriting commissions involved in this offering. We have agreed to pay all the costs and expenses of this offering.
The Selling Stockholders will pay no offering expenses, but all selling and other expenses incurred by the Selling Stockholders will be
paid by the Selling Stockholders. We will not receive any proceeds from the sale of Common Stock to be offered by the Selling Stockholders.
Common Stock Offered by the Selling Stockholders: |
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Up to 15,232,243 shares of Common Stock. |
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Common Stock Currently Issued and Outstanding: |
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112,033,909 |
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Use of Proceeds: |
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The Selling Stockholders will receive all
of the proceeds from the sale of our Common Stock in this offering. We will not receive any proceeds from the sale of shares of Common
Stock by the Selling Stockholders. See “Use of Proceeds.” |
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Risk Factors: |
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An investment in the Common Stock offered
under this prospectus is highly speculative and involves substantial risk. Please carefully consider the “Risk
Factors” section and other information in this prospectus for a discussion of risks. Additional risks and uncertainties not
presently known to us or that we currently deem to be immaterial may also impair our business and operations.
Our Common Stock is subject to quotation
on OTC Pink under the symbol “ATMS”. There is a volatile and limited trading market for our securities. |
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Listing |
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We have applied for quotation on the OTCQB.
Until such time as our Common Stock is quoted on the OTCQB or listed on any national securities exchange or automated interdealer quotation
system, the shares covered by this prospectus will be sold by the Selling Stockholders from time to time at a fixed price of $1.30 per
share, representing the average of the high and low prices as reported on the OTC Pink on December 19, 2022. If and when our Common Stock
is regularly quoted on the OTCQB or listed on any national securities exchange or automated interdealer quotation system, the Selling
Stockholders may sell their respective shares of Common Stock, from time to time, at prevailing market prices or in privately negotiated
transactions. |
Except as otherwise indicated, the number of shares of our Common
Stock outstanding after this offering is based on 112,033,909 shares of Common Stock currently issued and outstanding as of May 22, 2023
and assumes no exercise, settlement or termination of any outstanding stock options, stock appreciation rights, restricted stock awards
or other stock-based awards.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
This prospectus contains “forward-looking statements,”
which include information relating to management’s current view with respect to future events, future financial performance, financial
projections, strategies, expectations, competitive environment and regulation. Words such as “may,” “should,”
“could,” “would,” “predicts,” “potential,” “continue,” “expects,”
“anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,”
and similar expressions, as well as statements in future tense, identify forward-looking statements. Such forward-looking statements may
include projections with respect to market size and acceptance, revenues and earnings, marketing and sales strategies, and business operations.
Although forward-looking statements in this report reflect the good faith judgment of management, forward-looking statements are inherently
subject to known and unknown risks, business, economic and other risks and uncertainties that may cause actual results to be materially
different from those discussed in these forward-looking statements. Readers are urged not to place undue reliance on these forward-looking
statements, which speak only as of the date of this report. We assume no obligation to update any forward-looking statements in order
to reflect any event or circumstance that may arise after the date of this report, other than as may be required by applicable law or
regulation. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the SEC which
attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation
and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual
results may vary materially from those expected or projected by the forward-looking statements. Important factors that could cause such
differences include, but are not limited to:
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the size and growth of our product market; |
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our limited operating history and inability to effectively grow our business; |
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our developing and manufacturing capabilities; |
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our entering into certain partnerships with third parties; |
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obtaining required regulatory approvals for sales or exports of our products; |
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our expectations regarding our short- and long-term capital requirements; |
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the effect of COVID-19 on our business; |
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our outlook for the coming months and future periods, including but not limited to our expectations regarding future revenue and
expenses; and |
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information with respect to any other plans and strategies for our business. |
The foregoing does not represent an exhaustive list of matters
that may be covered by the forward-looking statements contained herein or risk factors that we are faced with that may cause our actual
results to differ from those anticipated in our forward-looking statements. Please see “Risk Factors”
for additional risks that could adversely impact our business and financial performance.
All forward-looking statements included in this prospectus are
based on information available to us on the date of this prospectus. Except to the extent required by applicable laws or rules, we undertake
no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified
in their entirety by the cautionary statements contained above and throughout this prospectus.
Moreover, new risks regularly emerge, and it is not possible for
our management to predict or articulate all the risks we face, nor can we assess the impact of all risks on our business or the extent
to which any risk, or combination of risks, may cause actual results to differ from those contained in any forward-looking statements.
All forward-looking statements included in this prospectus are based on information available to us on the date of this prospectus. Except
to the extent required by applicable laws or rules, we undertake no obligation to publicly update or revise any forward-looking statement,
whether as a result of new information, future events or otherwise. All subsequent written and oral forward-looking statements attributable
to us or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements contained above and throughout
this prospectus.
RISK FACTORS
An investment in our Common
Stock is speculative and illiquid and involves a high degree of risk, including the risk of a loss of your entire investment. You should
carefully consider the risks and uncertainties described below and the other information contained in this prospectus before purchasing
shares of our Common Stock. If any of the following risks actually materialize, our business, financial condition, prospects and/or operations
could suffer. In such event, the value of our Common Stock could decline, and you could lose all or a substantial portion of the money
that you pay for our Common Stock. The risks and uncertainties described below are not the only ones we are facing. Additional risks and
uncertainties not presently known to us or that we deem immaterial may also impair our business operations or financial condition. Additional
risks not presently known to us or that we currently deem immaterial may also impair our business operations. Our business, financial
condition and results of operations could be materially adversely affected by any of these risks. The trading price of our securities
could decline due to any of these risks, and you may lose all or part of your investment. The discussion of risks includes or refers to
forward-looking statements; you should read the explanation of the qualifications and limitations on such forward-looking statements discussed
elsewhere in this prospectus.
Risks Related to our Business and Industry
We have a limited operating history and are subject to the risks
encountered by early-stage companies.
Manuka was organized in Israel in March 2020. Because our operating
company has a limited operating history, you should consider and evaluate our operating prospects in light of the risks and uncertainties
frequently encountered by early-stage companies in rapidly evolving markets. For us, these risks include:
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risks that we may not have sufficient capital to achieve our growth strategy; |
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risks that we may not develop our product and service offerings in a manner that enables us to be profitable and meet our customers’
requirements; |
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risks related to the ability for us to attract, enter into or maintain contracts with customers, partners and other third parties,
including health food chains, retail outlets and other online distributers; |
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risks that our growth strategy may not be successful; and |
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risks that fluctuations in our operating results will be significant relative to our revenues. |
These risks are described in more detail below. Our future growth
will depend substantially on our ability to address these, and other risks, described in this section. If we do not successfully address
these risks, our business would be significantly harmed.
Our future success depends on our ability to develop, receive FDA
and other similar regulatory approval for, and introduce new products or product enhancements that will be accepted by the market in a
timely manner, and if we do not do so, our results of operations will suffer.
It is important to our business that we continue to build a pipeline
of product offerings for the treatment skin conditions and cosmetic improvements to remain competitive. Consequently, our success will
depend in part on our ability to develop or acquire and introduce new products. However, we may be unable to successfully maintain our
regulatory clearance for existing products, or develop, obtain and maintain regulatory clearance or approval for product enhancements,
or new products, or these products may not be accepted by clinicians who financially support many of the procedures performed with our
products.
If we do not develop new products or product enhancements in time
to meet market demand, if there is insufficient demand for these products or enhancements, or if competitors introduce new products with
enhanced functionalities that are superior to those of ours, then our results of operations will suffer.
Failure to comply with the MoH and any other applicable foreign
governmental regulatory agency, and failure of our suppliers and manufacturers to provide foreign laboratory tests for licensing requirements
in Israel and to provide any other applicable confirmations to the MoH or FDA or any other regulatory authority, could cause us to lose
the ability to market and sell our products which will disrupt our business and adversely affect our operations and revenues.
We rely, and expect to continue to rely, on third-party manufacturers
to produce our products that require an import license from the MoH (the “MoH License”), as well as other regulatory requirements
associated with sale and marketing of our products in Israel and in the United States, which requires our suppliers and manufacturers
to provide foreign laboratory tests and other confirmations. A failure of our third-party manufacturers to maintain their licenses and
of our ability to obtain satisfactory laboratory tests and other confirmations from our suppliers and manufacturers, may disrupt our business
which may result in an adverse effect on our operations and revenues.
The success of our business depends on our ability to maintain and
enhance our reputation and brand.
We believe that our reputation in the skincare industry is of significant
importance to the success of our business. A well-recognized brand is critical to increasing our customer base and, in turn, increasing
our revenue. Since the skincare industry is highly competitive, our ability to remain competitive depends to a large extent on our ability
to maintain and enhance our reputation and brand, which could be difficult and expensive. To build, maintain and enhance our reputation
and brand, we need to successfully manage many aspects of our business, such as cost-effective marketing campaigns to increase brand recognition
and awareness in a highly competitive market.
We will continue to conduct various marketing and brand promotion
activities. We cannot assure you, however, that these activities will be successful and achieve the brand promotion goals we expect. If
we fail to maintain and enhance our reputation and brand, or if we incur excessive expenses in our efforts to do so, our business, financial
conditions and results of operations could be adversely affected.
Ineffective internal controls could impact our business and financial
results. We identified material weaknesses in our internal control over financial reporting as of December 31, 2022.
Management has concluded that, because of material weaknesses in
internal control over financial reporting, our internal control over financial reporting and our disclosure controls and procedures were
not effective as of December 31, 2022. A “material weakness” is a deficiency, or a combination of deficiencies, in internal
control over financial reporting, such that there is a reasonable possibility that a material misstatement of the annual or interim financial
statements would not be prevented or detected on a timely basis. If we fail to remediate these material weaknesses in our internal controls,
or after having remediated such material weaknesses, thereafter fail to maintain the adequacy of our internal control over financial reporting
or our disclosure controls and procedures, we could be subjected to regulatory scrutiny, civil or criminal penalties or stockholder litigation,
the defense of any of which could cause the diversion of management’s attention and resources, we could incur significant legal
and other expenses, and we could be required to pay damages to settle such actions if any such actions were not resolved in our favor.
Moreover, we may be the subject of negative publicity focusing on these material weaknesses and we may be subject to negative reactions
from stockholders and others with whom we do business.
Due to the competitive market in which we operate,
we may not be able to successfully find, enter into and maintain contracts with customers, partners and other third parties, including health
food and convenience stores’ chains, retail outlets and online distributers
(“Retail Customers”) to sell and market our products, which may negatively impact our revenues and business success.
Our revenues and business success may be limited to the strength
of our relationships and our ability to find, enter into and maintain contracts with customers, partners and other third parties, including
health food and convenience stores’ chains, retail outlets and online distributers to continue to sell and market our products. We
do not have long term contracts with any Retail Customers and sales to our Retail Customers are generally on an order-by-order basis and
are subject to rights of cancellation and rescheduling by the customer. If we cannot fill our Retail Customers’ orders in a timely
manner, the sales of our products, and our relationships with those customers, may suffer, which could have a material adverse effect
on our product sales and ability to grow our product lines and our business. In addition, we compete directly with our Retail Customers
by selling our products to consumers via our website on the internet. If our Retail Customers believe that our direct sales to consumers
divert sales from their stores, this may weaken our relationships with such customers and cause them to reduce purchases of our products.
If our Retail Customers will be unable or unwilling to fulfil their
obligations or decide to terminate their relations with us could have a material adverse effect on our business, financial condition and
results of operations. In addition, such problems may require us to find new Retail Customers or other third-party service providers,
and there can be no assurance that we would be successful in finding alternatives that third-party Retail Customers or other distributers
would meet our standards and business interests or goals which may negatively impact our revenues and business success.
Our reliance on distributors, retailers and other third-parties
could affect our ability to efficiently and profitably distribute and market our products, maintain sales in our existing markets and
expand our business into other geographic markets.
Our ability to maintain and expand our existing markets for our
products, and to establish markets in new geographic distribution areas, is dependent on our ability to establish and maintain successful
relationships with reliable distributors, retailers and other third-parties strategically positioned to serve those areas. Most of our
distributors, retailers and other third-parties sell and distribute competing products, and our products may represent a small portion
of their businesses. The success of our distribution network will depend on the performance of the distributors, retailers, and other
third-parties in our network. There is a risk they may not adequately perform their functions within the network by, without limitation,
failing to distribute to sufficient retailers or positioning our products in localities that may not be receptive to our product. Our
ability to incentivize and motivate distributors to manage and sell our products is affected by competition from other companies who have
greater resources than we do. To the extent that our distributors, retailers and other third-parties are distracted from selling our products
or do not employ sufficient efforts in managing and selling our products, including re-stocking the retail shelves with our products,
our sales and results of operations could be adversely affected. Furthermore, such third parties’ financial position or market share
may deteriorate, which could adversely affect our distribution, marketing and sales activities.
Our ability to maintain and expand our distribution network and
attract additional distributors, retailers and other third-parties will depend on a number of factors, some of which are outside our control.
Some of these factors include:
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the level of demand for our brands and products in a particular distribution area; |
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our ability to price our products at levels competitive with those of competing products; and |
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our ability to deliver products in the quantity and at the time ordered by distributors, retailers and other third-parties.
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We may not be able to successfully manage all or any of these factors
in any of our current or prospective geographic areas of distribution. Our inability to achieve success with regards to any of these factors
in a geographic distribution area will have a material adverse effect on our relationships in that particular geographic area, thus limiting
our ability to maintain or expand our market, which will likely adversely affect our revenues and financial results.
We have incurred losses since our inception.
To date we have generated minimal revenues. We cannot give assurances
that we will continue to generate revenues or income in the future.
To date, we have financed our operations primarily through marketing
and sales, the sale of equity securities, shareholders loans and short-term credit. The amount of our future net losses will depend, in
part, on the rate of our future expenditures and our ability to obtain funding through equity or debt financings, strategic collaborations,
or grants. Skincare product development is a speculative undertaking and involves a substantial degree of risk. With respect to our current
products and future products (in the pure honey market), we are in early developments of our penetration to the global market. Even if
we obtain regulatory approval to market our products, our future revenue will depend upon the size of any markets in which our products
may receive approval, and our ability to achieve sufficient market acceptance, pricing, reimbursement from third-party payors, and adequate
market share for our product candidates in those markets.
We expect to continue to incur expenses and increasing operating
losses for the foreseeable future. We anticipate that our expenses will increase substantially if we:
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continue our research and preclinical and clinical development of our products; |
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advance our programs into more expensive clinical studies; |
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initiate additional preclinical, clinical, or other studies for our product candidates; |
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change or add additional manufacturers or suppliers; |
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seek regulatory and marketing approvals for our product that successfully complete regulatory approvals; |
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establish a sales, marketing, and distribution infrastructure to commercialize any products for which we may obtain marketing approval;
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make milestone or other payments under any license agreements; |
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seek to maintain, protect, and expand our intellectual property portfolio; |
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seek to attract and retain skilled personnel; |
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create additional infrastructure to support our operations as a public company and our product development and planned future commercialization
efforts; and |
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experience any delays or encounter issues with any of the above, including but not limited to failed studies, complex results, safety
issues, or other regulatory challenges that require longer follow-up of existing studies, additional major studies, or additional supportive
studies in order to pursue marketing approval. |
Further, the net losses we incur may fluctuate significantly from
quarter to quarter and year to year, such that a period-to-period comparison of our results of operations may not be a good indication
of our future performance.
We have had marginal revenues since inception. Our costs may grow
quicker than our revenues, which may negatively affect our potential profitability.
We have experienced net losses and have generated marginal revenues
since our inception. We expect our expenses to continue to increase in the future as we expand our product offerings and hire additional
personnel. We do not anticipate generating significant revenues until we successfully develop, commercialize and sell our proposed
products, of which we can give no assurance. Our expenses may be greater than we anticipate which would have a negative impact on our
results of operations and our ability to invest in expansion of our business such that may negatively affect our profitability. We are
unable to determine when we will generate significant revenues, if any, from the sale of any of such products.
If we are unable to protect the confidentiality of our trade secrets,
our business and competitive position would be harmed.
We plan to rely on proprietary formulas, including unpatented know-how,
to maintain our competitive position. We will seek to protect these proprietary secrets, in part, by entering into non-disclosure and
confidentiality agreements with parties who have access to them, such as our employees, corporate collaborators, outside scientific collaborators,
contract manufacturers, consultants, advisors and other third parties. Moreover, to the extent we enter into such agreements, any of these
parties may breach the agreements and disclose its proprietary information, including its trade secrets, and we may not be able to obtain
adequate remedies for such breaches. Enforcing a claim that a party illegally disclosed or misappropriated a trade secret is difficult,
expensive and time-consuming, and the outcome is unpredictable. In addition, some courts inside and outside the United States are less
willing or unwilling to protect trade secrets. If any of our trade secrets were to be lawfully obtained or independently developed by
a competitor, we would have no right to prevent them, or those to whom they communicate it, from using that technology or information
to compete with us. If any of our trade secrets were to be disclosed to or independently developed by a competitor, our competitive position
would be harmed. In general, any loss of trade secret protection or other unpatented proprietary rights could harm our business, results
of operations and financial condition.
Manuka may need additional financing to accomplish our business
and strategic plans.
The funds we have on hand may not be adequate to develop our current
business plan. Our ultimate success may depend on our ability to raise additional capital. In the absence of additional financing or significant
revenues and profits, we will have to approach our business plan from a much different and much more restricted direction, attempting
to secure additional funding sources to fund our growth, borrowing money from lenders or elsewhere or to take other actions to attempt
to provide funding. We cannot guarantee that we will be able to obtain sufficient additional funds when needed, or that such funds, if
available, will be obtainable on terms satisfactory to us. We are at our early stages, have limited capital and have not yet generated
cash from operations. We raised funds from an outside investor, which is not sufficient to fund our operation for the period of twelve
months from the date of approval of the financial statements, which raises substantial doubts as to our ability to continue as a going
concern. Management plans to raise funds from potential investors. However, there is no assurance such funding will be available to the
Company or that it will be obtained on terms favorable to the Company or that any such funding will provide the Company with sufficient
funds to meet its objectives.
We will need to raise additional financing to support the manufacturing
of our products but we cannot be sure we will be able to obtain additional financing on terms favorable to us when needed. If we are unable
to obtain additional financing to meet our needs, our operations may be adversely affected or terminated.
It is highly likely that we will need to raise significant additional
capital in the future. Our current financial resources are limited and may not be sufficient to finance our operations until we become
profitable. It is likely that we will need to raise additional funds in the near future in order to satisfy our working capital and capital
expenditure requirements. Therefore, we are dependent on our ability to sell our securities for funds, receive grants or to otherwise
raise capital. There can be no assurance that we will be able to obtain financing. Any sale of our Common Stock in the future will result
in dilution to existing stockholders and could adversely affect the market price of our Common Stock. Also, we may not be able to borrow
or raise additional capital in the future to meet our needs or to otherwise provide the capital necessary to conduct the development and
commercialization of our potential products, which could result in the loss of some or all of your investment in our Common Stock.
Third parties may initiate legal proceedings alleging that we are
infringing their intellectual property rights, the outcome of which would be uncertain and could have a material adverse effect on our
business.
Our commercial success depends upon our ability and the ability
of our collaborators to develop, manufacture, market and sell our products and use our proprietary formulas without infringing the proprietary
rights of third parties. We may become party to, or threatened with, future adversarial proceedings or litigation regarding intellectual
property rights with respect to our products and formulas. Third parties may assert infringement claims against us based on existing proprietary
rights that may be granted in the future. If we are found to infringe a third party’s proprietary rights, we could be required to
obtain a license from such third party to continue developing and marketing its formulas. However, we may not be able to obtain any required
license on commercially reasonable terms or at all. Even if we were able to obtain a license, it could be non-exclusive, thereby giving
our competitors access to the same technologies licensed to us. We could be forced, including by court order, to cease commercializing
the infringing product. In addition, we could be found liable for monetary damages. A finding of infringement could prevent us from commercializing
our product formulas or force us to cease some of our business operations, which could materially harm our business. Claims that we have
misappropriated the confidential information or trade secrets of third parties could have a similar negative impact on our business.
Even if resolved in our favor, litigation or other legal proceedings
relating to intellectual property claims may cause us to incur significant expenses and could distract our technical and management personnel
from their normal responsibilities. In addition, there could be public announcements of the results of hearings, motions or other interim
proceedings or developments and if securities analysts or investors perceive these results to be negative, it could have a substantial
adverse effect on the price of our Common Stock. Such litigation or proceedings could substantially increase our operating losses and
reduce the resources available for development activities or any future sales, marketing or distribution activities. We may not have sufficient
financial or other resources to adequately conduct such litigation or proceedings. Some of our competitors are able to sustain the costs
of such litigation or proceedings more effectively than we can because of their greater financial strength. Uncertainties resulting from
the initiation and continuation of litigation or other proceedings could have a material adverse effect on our ability to compete in the
marketplace.
Product liability claims could damage our reputation and adversely
affect our business.
The design, manufacture and marketing of our products each carry
an inherent risk of product liability claims and other damage claims. In addition to the exposure, we may have for defective products,
clinicians may misuse our products or use improper techniques, regardless of how well trained, potentially leading to injury and an increased
risk of product liability. A product liability or other damages claim, product recall or product misuse could require us to spend significant
time and money in litigation, regardless of the ultimate outcome, or to pay significant damages and could seriously harm our business.
If we fail to manage growth or to prepare for product scalability
effectively, it could have an adverse effect on our employee efficiency, product quality, working capital levels and results of operations.
Any significant growth in the market for our products or our entry
into new markets may require an expansion of our employee base for managerial, operational, financial, and other purposes. As of December
20, 2022, we had three (3) employees and consultants who provide services on either a full-time or part-time basis. During any period
of growth, we may face problems related to our operational and financial systems and controls, including quality control and delivery
and service capacities. We would also need to continue to expand, train and manage our employee base. Continued future growth will impose
significant added responsibilities upon the members of management to identify, recruit, maintain, integrate, and motivate new employees.
Aside from increased difficulties in the management of human resources,
we may also encounter working capital issues, as we will need increased liquidity to finance the development of new products, and the
hiring of additional employees. For effective growth management, we will be required to continue improving our operations, management,
and financial systems and controls. Our failure to manage growth effectively may lead to operational and financial inefficiencies that
will have a negative effect on our profitability. We cannot assure investors that we will be able to timely and effectively meet that
demand and maintain the quality standards required by our existing and potential customers.
Our management team may not be able to successfully implement our
business strategies.
If our management team is unable to execute on our business strategies,
then our development, including the establishment of revenues and our sales and marketing activities would be materially and adversely
affected. In addition, we may encounter difficulties in effectively managing the budgeting, forecasting and other process control issues
presented by any future growth. We may seek to augment or replace members of our management team or we may lose key members of our management
team, and we may not be able to attract new management talent with sufficient skill and experience.
If we are unable to retain key executives and other key affiliates,
our growth could be significantly inhibited, and our business harmed with a material adverse effect on our business, financial condition
and results of operations.
Our success is, to a certain extent, attributable to the management,
sales and marketing, of certain personnel. If we lose the services of our senior management, we may not be able to immediately locate
suitable or qualified replacements and may incur additional expenses to recruit and train new personnel, which could severely disrupt
our business and prospects.
If we fail to attract, hire and retain qualified personnel, we may
not be able to design, develop, market or sell our products or successfully manage our business.
We have a small management team and are particularly dependent
on our core management team. Accordingly, our business prospects are dependent on the principal member of our executive team, the loss
of whose services could make it difficult for us to manage our business successfully and achieve our business objectives. While we have
entered into employment agreements with our executive officer, he could leave at any time, in addition to our other employees and consultants,
who are all “at will” employees. Our ability to identify, attract, retain and integrate additional qualified key personnel
is also critical to our success. Competition for skilled research, product development, regulatory and technical personnel is intense,
and we may not be able to recruit and retain the personnel we need. The loss of the services of any key personnel, or our inability to
hire new personnel with the requisite skills, could restrict our ability to develop our operations and business.
Investors may have difficulties enforcing a U.S. judgment, including
judgments based upon the civil liability provisions of the U.S. federal securities laws, against us or our executive officers and directors,
or asserting U.S. securities laws claims in Israel.
None of our directors or executive officers are residents of the
United States. Most of our directors’ and executive officers’ assets and our assets are located outside the United States.
Service of process upon us or our non-U.S. resident directors and executive officers and enforcement of judgments obtained in the United
States against us or our non-U.S. directors and executive officers may be difficult to obtain within the United States. We have been informed
by our legal counsel that it may be difficult to assert claims under U.S. securities laws in original actions instituted in Israel or
obtain a judgment based on the civil liability provisions of U.S. federal securities laws. Israeli courts may refuse to hear a claim based
on a violation of U.S. securities laws against us or our executive officers and directors because Israel may not be the most appropriate
forum to bring such a claim. In addition, even if an Israeli court agrees to hear a claim, it may determine that Israeli law and not U.S.
law is applicable to the claim. If U.S. law is found to be applicable, the content of applicable U.S. law must be proved as a fact, which
can be a time-consuming and costly process. Certain matters of procedure will also be governed by Israeli law. There is little binding
case law in Israel addressing the matters described above. Israeli courts might not enforce judgments rendered outside Israel, which may
make it difficult to collect on judgments rendered against us or our executive officers and directors.
Moreover, among other reasons, including but not limited to fraud
or absence of due process, or the existence of a judgment which is at variance with another judgment that was given in the same matter
if a suit in the same matter between the same parties was pending before a court or tribunal in Israel, an Israeli court will not enforce
a foreign judgment if it was given in a state whose laws do not provide for the enforcement of judgments of Israeli courts (subject to
exceptional cases) or if its enforcement is likely to prejudice the sovereignty or security of the State of Israel.
We rely on third party suppliers and manufacturers, which could
be a barrier and cause supply shortage and interruption that could materially impact our business, and we are dependent on these third
parties.
We rely upon third party suppliers and manufacturers, including
Chic in Israel and Waitemata Honey Co located in New Zealand, to supply raw materials and our products. A supplier’s failure to
supply materials in a timely manner, or to supply its finished products, may harm our ability to manufacture our products cost-effectively
or at all, and our revenues and gross margins might suffer.
In addition, any significant interruption, negative changes in
the availability or economics of the supply chain or increases in the prices for the ingredients in our products provided by any such
third-party suppliers, manufacturers and contractors could materially impact our business, financial condition, results of operations
and prospects. Any inability to secure required supplies or to do so on appropriate terms could have a materially adverse impact on our
business, financial condition, results of operations and prospects.
We do not control the operational processes of our third-party
suppliers and manufacturers with whom we contract and their quality control, quality assurance and the maintenance of records and documentation,
and we are dependent on these third parties for our business.
Further, our third-party contract manufacturers may:
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have economic or business interests or goals that are inconsistent with ours; |
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have economic or business hardship, including COVID-19 pandemic or other global crisis; |
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take actions contrary to our instructions, requests, policies or objectives; |
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be unable or unwilling to fulfill their obligations to comply with applicable regulations, including those regarding the safety and
quality of products and ingredients and good manufacturing practices; |
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have financial difficulties; |
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encounter raw material or labor shortages; and |
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encounter increases in raw material or labor costs that may affect our procurement costs. |
The occurrence of any of these events, alone or together, could
have a material adverse effect on our business, financial condition and results of operations. In addition, such problems may require
us to find new manufacturers or other third-party service providers, and there can be no assurance that we would be successful in finding
alternatives that third-party suppliers, manufacturers or distributors meeting our standards of innovation and quality.
Underproduction could lead to undercapitalization of market demand.
We may not meet our product development and commercialization milestones.
We have several development programs that are in the pre-commercial stage. The success of each formulation development program is highly
dependent on its correct interpretation of commercial market requirements, and its translation of those requirements into applicable product
specifications and appropriate development milestones. If we have misinterpreted market requirements, or if the requirements of the market
change, we may develop a product that does not meet the cost and performance requirements for a successful commercial product. In addition,
if we do not meet the required development milestones, our commercialization schedules could be delayed, which could result in potential
adverse effects on our business.
Changes in customer expectation in our industry and market may materially
affect the results of our operations.
The risk of not meeting our customer expectations may result in
a shift in our market shares. Our customers may not be satisfied with the products we deliver, therefore there is a chance that they will
choose products offered by our competitors. This may result in low sales revenue and a lower market share.
The future worldwide demand for our current products and our future
products is uncertain. Our current products and our future products may not be accepted and may not become commercially successful.
Customers may not perceive the benefits of our products and may
be reluctant or unwilling to adopt our products as a treatment option. While we believe that our products are a better alternative to
other treatments of certain skin conditions, individuals who are accustomed to using other modalities to treat customers may be reluctant
to adopt broad use of our products.
We must grow markets for our products through education and awareness
programs. While studies have been done, there may be more to perform, and certainly there will be with new projects. The process of marketing
the results of the studies is subject to a peer-review process. Peer reviewers may not consider the results of studies of our products
and any future products sufficiently novel or worthy of publication. Failure to have studies of our product accepted may affect adoption
of our products.
Increases in the demand for, or the price of, raw materials could
hurt our profitability, including with respect to supply chain disruptions.
The raw materials used to manufacture our products are subject
to availability constraints and price volatility caused by weather, supply conditions, government regulations, general economic conditions,
the COVID-19 pandemic and other global health crisis as well as other unpredictable factors. Increases in the demand for, or the price
of, raw materials could hurt our profitability.
Risks Related to The Securities Markets and Investments in Our Common Stock
Our primary shareholder possesses the majority of our voting power,
and through this ownership, controls the Company and its corporate actions.
Our primary shareholder and executive officer, Shimon Citron, holds
together with his spouse, a stake of 72% of the voting power in the Company. This executive officer, thus, has a controlling influence
in determining the outcome of any corporate transaction or other matters submitted to our stockholders for approval, including mergers,
consolidations, and the sale of all or substantially all of our assets, election of directors, and other significant corporate actions.
As such, this executive officer has the power to prevent or cause a change in control; therefore, without his consent we could be prevented
from entering into transactions that could be beneficial to us. The interests of our executive officers may give rise to a conflict of
interest with the Company and our shareholders. For additional details concerning voting power, please refer to the section below entitled
“Description of Securities.”
There is a substantial lack of liquidity of our Common Stock and
volatility risks, and because there is no active public trading market for our Common Stock, you may not be able to resell your Common
Stock.
Our Common Stock is traded on the over-the-counter market with
quotations published on the OTC Pink, under the symbol “ATMS”. The OTC Pink is not otherwise regularly quoted on any other
over-the-counter market or exchange. The trading volume of the Common Stock historically has been limited and sporadic, and the stock
prices have been volatile. As a result of the limited and sporadic trading activity, the quoted price for the Common Stock on the over-the-counter
market is not necessarily a reliable indicator of its fair market value. The market price of our Common Stock could fluctuate substantially
due to a variety of factors, including market perception of our ability to achieve our planned growth, quarterly operating results of
other companies in the same industry, trading volume in our Common Stock, changes in general conditions in the economy and the financial
markets or other developments affecting our competitors or the Company itself. In addition, the OTC Pink is subject to extreme price and
volume fluctuations in general. This volatility has had a significant effect on the market price of securities issued by many companies
for reasons unrelated to their operating performance and could have the same effect on our Common Stock.
Sporadic and limited trading volume is attributable to a number
of factors, including the fact that we are a small company which is relatively unknown to stock analysts, stock brokers, institutional
investors and others in the investment community that generate or influence sales volume, and that even if we came to the attention of
such persons, they tend to be risk-averse and would be reluctant to follow an unproven company such as ours or purchase or recommend the
purchase of our shares until such time as we became more seasoned and viable. As a consequence, there may be periods of several days or
more when trading activity in our shares is minimal or non-existent, as compared to a seasoned issuer which has a large and steady volume
of trading activity that will generally support continuous sales without an adverse effect on share price.
We intend to apply for the listing of our shares to trade on the
OTCQB, an inter-dealer, over-the-counter market that provides significantly less liquidity than other national or regional exchanges.
This process takes at least 60 days, and the application must be made on our behalf by a market maker. Our Common Stock may be listed
or traded only to the extent that there is interest by broker-dealers in acting as a market maker. Despite our best efforts, we may not
be able to convince any broker/dealers to act as market-makers and make quotations on OTCQB. If our Common Stock becomes listed and a
market for the stock develops, the actual price of our shares will be determined by prevailing market prices at the time of the sale.
Furthermore, there is no guarantee that our shares will be listed
on the OTCQB or any other “over- the- counter” marketplace. We are currently traded on the OTC Pink. If our securities are
not eligible for continued quotation on the OTC Pink, or if a public trading market does grow and develop, purchasers of the shares of
Common Stock may have difficulty selling or be unable to sell their securities, rendering their shares effectively worthless and resulting
in a partial or complete loss of their investment.
We cannot give you any assurance that a broader or more active
public trading market for our Common Stock will develop or be sustained, or that current trading levels will be sustained. As a result
of such trading activity, the quoted price for our Common Stock on the OTC Pink may not necessarily be a reliable indicator of our fair
market value. In addition, if our shares of Common Stock cease to be quoted, holders would find it more difficult to dispose of or to
obtain accurate quotation as to the market value of, our Common Stock and as a result, the market value of our Common Stock likely would
decline.
The market price for our stock may be volatile and subject to fluctuations
in response to factors, including the following:
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The increased concentration of the ownership of our shares by a limited number of affiliated stockholders following the merger may
limit interest in our securities; |
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variations in quarterly operating results from the expectations of securities analysts or investors; |
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revisions in securities analysts’ estimates or reductions in security analysts’ coverage; |
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announcements of new products or services by us or our competitors; |
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reductions in the market share of our products; |
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announcements by us or our competitors of significant acquisitions, strategic partnerships, joint ventures or capital commitments;
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general technological, market or economic trends; |
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investor perception of our industry or prospects; |
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insider selling or buying; |
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investors entering into short sale contracts; |
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regulatory developments affecting our industry; and |
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additions or departures of key personnel. |
Many of these factors are beyond our control and may decrease the
market price of our Common Stock, regardless of our operating performance. We cannot make any predictions or projections as to what the
prevailing market price for our Common Stock will be at any time, including as to whether our Common Stock will sustain current market
prices, or as to what effect that the sale of shares or the availability of Common Stock for sale at any time will have on the prevailing
market price.
Because we became public by means of a “reverse merger”,
we may not be able to attract the attention of major brokerage firms.
There may be risks associated with us becoming public through a
“reverse merger.” Securities analysts of major brokerage firms and securities institutions may not provide coverage of us
because there were no broker-dealers who sold our stock in a public offering that would be incentivized to follow or recommend the purchase
of our Common Stock. The absence of such research coverage could limit investor interest in our Common Stock, resulting in decreased liquidity.
No assurance can be given that established brokerage firms will, in the future, want to cover our securities or conduct any secondary
offerings or other financings on our behalf.
Our Common Stock may not be eligible for listing or quotation on
any national securities exchange.
We do not currently meet the initial quantitative listing standards
of any national securities exchange. We cannot assure you that we will be able to meet the initial listing standards of any national securities
exchange in the future, or, if we do meet such initial listing standards, that we will be able to maintain any such listing. Until our
Common Stock is listed on a national securities exchange, which event may never occur, we expect that it will continue to be eligible
and quoted on the OTC Pink. However, investors may find it difficult to obtain accurate quotations as to the market value of our Common
Stock. Further, the national securities exchanges are adopting so-called “seasoning” rules that will require that we meet
certain requirements, including prescribed periods of time trading over the counter and minimum filings of periodic reports with the SEC,
before we are eligible to apply for listing on such national securities exchanges. In addition, if we fail to meet the criteria set forth
in SEC regulations, various requirements would be imposed by law on broker-dealers who sell our securities to persons other than established
customers and accredited investors. Consequently, such regulations may deter broker-dealers from recommending or selling our Common Stock,
which may further affect its liquidity. This would also make it more difficult for us to raise additional capital.
Our stock price may be volatile.
The market price of our Common Stock is likely to be highly volatile
and could fluctuate widely in price in response to various factors, many of which are beyond our control, including the following:
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changes in our industry; |
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our ability to obtain working capital financing; |
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additions or departures of key personnel; |
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limited “public float” in the hands of a small number of persons whose sales or lack of sales could result in positive
or negative pricing pressure on the market price for our Common Stock; |
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sales of our Common Stock |
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our ability to execute our business plan; |
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operating results that fall below expectations; |
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loss of any strategic relationship; |
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regulatory developments; |
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economic and other external factors; and |
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period-to-period fluctuations in our financial results. |
In addition, the securities markets have from time-to-time experienced
significant price and volume fluctuations that are unrelated to the operating performance of particular companies. These market fluctuations
may also materially and adversely affect the market price of our Common Stock.
Our Common Stock is subject to price volatility unrelated to our
operations.
The market price of our Common Stock could fluctuate substantially
due to a variety of factors, including market perception of our ability to achieve our planned growth, quarterly operating results of
other companies in the same industry, trading volume in our Common Stock, changes in general conditions in the economy and the financial
markets or other developments affecting our competitors or the Company itself. In addition, the OTC Pink is subject to extreme price and
volume fluctuations in general. This volatility has had a significant effect on the market price of securities issued by many companies
for reasons unrelated to their operating performance and could have the same effect on our Common Stock.
A decline in the price of our Common Stock could affect our ability
to raise working capital and adversely impact our ability to continue operations.
A prolonged decline in the price of our Common Stock could result
in a reduction in the liquidity of our Common Stock and a reduction in our ability to raise capital. A decline in the price of our Common
Stock could be especially detrimental to our liquidity and our operations. Such reductions may force us to reallocate funds from other
planned uses and may have a significant negative effect on our business plan and operations, including our ability to develop new services
and continue our current operations. If our Common Stock price declines, we can offer no assurance that we will be able to raise additional
capital or generate funds from operations sufficient to meet its obligations. If we are unable to raise sufficient capital in the future,
we may not be able to have the resources to continue our normal operations.
Sales of our currently issued and outstanding stock may become freely
tradable pursuant to Rule 144 and may dilute the market for your shares and have a depressive effect on the price of the shares of our
Common Stock.
A portion of the outstanding shares of Common Stock are “restricted
securities” within the meaning of Rule 144 under the Securities Act (“Rule 144”). As restricted shares, these shares
may be resold only pursuant to an effective registration statement or under the requirements of Rule 144 or other applicable exemptions
from registration under the Securities Act and as required under applicable state securities laws. Rule 144 provides in essence that a
non-affiliate who has held restricted securities for a period of at least six months may sell their shares of Common Stock. Under Rule
144, affiliates who have held restricted securities for a period of at least six months may, under certain conditions, sell every three
months, in brokerage transactions, a number of shares that does not exceed the greater of 1% of a company’s outstanding shares of
Common Stock or the average weekly trading volume during the four calendar weeks prior to the sale (the four-calendar week rule does not
apply to companies quoted on the OTC Pink). A sale under Rule 144 or under any other exemption from the Securities Act, if available,
or pursuant to subsequent registrations of our shares of Common Stock, may have a depressive effect upon the price of our shares of Common
Stock in any active market that may develop.
We do not plan to declare or pay any dividends to our stockholders
in the near future.
We have not declared any dividends in the past, and we do not intend
to distribute dividends in the near future. The declaration, payment and amount of any future dividends will be made at the discretion
of the Board of Directors and will depend upon, among other things, the results of operations, cash flows and financial condition, operating
and capital requirements, and other factors as the Board of Directors considers relevant. There is no assurance that future dividends
will be paid, and if dividends are paid, there is no assurance with respect to the amount of any such dividend.
The requirements of being a public company may strain resources
and distract management.
As a public company, we are subject to the reporting requirements
of the Exchange Act and the Sarbanes-Oxley Act of 2002 (the “Sarbanes-Oxley Act”). These requirements are extensive. The Exchange
Act requires that we file annual, quarterly and current reports with respect to the business and financial condition. The Sarbanes-Oxley
Act requires that we maintain effective disclosure controls and procedures and internal controls over financial reporting.
We may incur significant costs associated with our public company
reporting requirements and costs associated with applicable corporate governance requirements. We expect all of these applicable rules
and regulations to significantly increase our legal and financial compliance costs and to make some activities more time consuming and
costly. This may divert management’s attention from other business concerns, which could have a material adverse effect on our business,
financial condition and results of operations. We also expect that these applicable rules and regulations may make it more difficult and
more expensive for us to obtain director and officer liability insurance and we may be required to accept reduced policy limits and coverage
or incur substantially higher costs to obtain the same or similar coverage. As a result, it may be more difficult for us to attract and
retain qualified individuals to serve on the Board of Directors or as executive officers. We are currently evaluating and monitoring developments
with respect to these rules, and we cannot predict or estimate the amount of additional costs we may incur or the timing of such costs.
Future changes in financial accounting standards or practices may
cause adverse unexpected financial reporting fluctuations and affect reported results of operations.
A change in accounting standards or practices can have a significant
effect on reported results and may even affect reporting of transactions completed before the change is effective. New accounting pronouncements
and varying interpretations of accounting pronouncements have occurred and may occur in the future. Changes to existing rules or the questioning
of current practices may adversely affect reported financial results or the way we conduct business.
“Penny Stock” rules may make buying or selling our Common
Stock difficult.
Trading in our Common Stock is subject to the “penny stock”
rules. The SEC has adopted regulations that generally define a penny stock to be any equity security that has a market price of less than
$5.00 per share, subject to certain exceptions. These rules require that any broker-dealer that recommends our Common Stock to persons
other than prior customers and accredited investors, must, prior to the sale, make a special written suitability determination for the
purchaser and receive the purchaser’s written agreement to execute the transaction. Unless an exception is available, the regulations
require the delivery, prior to any transaction involving a penny stock, of a disclosure schedule explaining the penny stock market and
the risks associated with trading in the penny stock market. In addition, broker-dealers must disclose commissions payable to both the
broker-dealer and the registered representative and current quotations for the securities they offer. The additional burdens imposed upon
broker-dealers by such requirements may discourage broker-dealers from effecting transactions in our Common Stock, which could severely
limit the market price and liquidity of our Common Stock.
Financial Industry Regulatory Authority, Inc. (“FINRA”)
sales practice requirements may limit a shareholder’s ability to buy and sell our Common Stock.
In addition to the “penny stock” rules described above,
FINRA has adopted rules that require that in recommending an investment to a customer, a broker-dealer must have reasonable grounds for
believing that the investment is suitable for that customer. Prior to recommending speculative low-priced securities to their non-institutional
customers, broker-dealers must make reasonable efforts to obtain information about the customer’s financial status, tax status,
investment objectives and other information. Under interpretations of these rules, FINRA believes that there is a high probability that
speculative low-priced securities will not be suitable for at least some customers. FINRA requirements make it more difficult for broker-dealers
to recommend that their customers buy our Common Stock, which may limit your ability to buy and sell our stock and have an adverse effect
on the market for our shares.
USE
OF PROCEEDS
All shares of our Common Stock offered by this prospectus will
be sold by the Selling Stockholders. We will not receive any proceeds from the sale of shares of Common Stock by the Selling Stockholders.
We will incur all costs associated with the preparation and filing of the registration statement of which this prospectus is a part. Brokerage
fees, commissions and similar expenses, if any, attributable to the sale of shares offered hereby will be borne by the applicable Selling
Stockholders.
MARKET PRICE OF AND DIVIDENDS
ON THE COMPANY’S COMMON EQUITY AND RELATED
STOCKHOLDER MATTERS
Market Information
Our Common Stock is quoted on and trades in the OTC Pink under
the symbol of “ATMS”. The OTC Pink operated by the OTC Markets Group, Inc. is a computer network that provides information
on current “bids” and “asks”, as well as volume information. The OTC Pink is not an established public trading
market into which the Selling Stockholders may offer and sell shares other than at a fixed price. Our Common Stock last traded at $0.298
on May 11, 2023. Trading in stocks quoted on the OTC Pink is often thin and is characterized by wide fluctuations in trading prices
due to many factors that may be unrelated to a company’s operations or business prospects. Furthermore, quotations on the OTC Pink
reflect inter-dealer prices, without retail mark-up, mark-down or commission and may not necessarily represent actual transactions.
Our management endeavors to establish a public trading market for
our Common Stock on the OTCQB or other trading systems. There is no assurance that our Common Stock will trade at any certain market price,
as prices for the Common Stock in any public market, which may develop, will be determined in the marketplace, and may be influence by
many factors, including the depth and liquidity of that market.
Holders
As of December 14, 2022, there were approximately 90 stockholders.
This figure includes an indeterminate number of stockholders who hold their shares in “street name.”
Dividends
We have not paid dividends on our Common Stock since inception,
and we do not intend to pay any dividends to our stockholders in the foreseeable future. The declaration of dividends in the future will
be at the election of the Board of Directors and will depend upon our earnings, capital requirements, financial position, general economic
conditions, and other factors the Board of Directors deem relevant.
Equity Compensation Plans
We do not have in effect any compensation plans under which our
equity securities are authorized for issuance, and we do not have any outstanding stock options.
MANAGEMENT’S DISCUSSION
AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS
The following Management’s Discussion
and Analysis of Financial Condition and Results of Operations (“MD&A”) covers information pertaining to the Company for
the year ended December 31, 2022 and should be read in conjunction with the audited financial statements and related notes of the Company
as of and for the year ended December 31, 2022. Except as otherwise noted, the financial information contained in this MD&A and in
the financial statements has been prepared in accordance with accounting principles generally accepted in the United States of America.
All amounts are expressed in U.S. dollars unless otherwise noted. This discussion contains forward-looking statements that involve risks
and uncertainties. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of
certain factors.
Company Overview
We are a beauty company that develops and distributes premium-quality
skincare products, that are based on Mānuka honey and bee venom. Our skincare products are manufactured in Israel by our vendor,
Chic with Mānuka honey ingredients. We import Mānuka honey from our supplier in New Zealand, Waitemata Honey pursuant to the
Supply Agreement. On February 28, 2022, we were granted an import license from the MoH, which allows it to import Mānuka honey from
Waitemata Honey.
The skincare product formulas are the intellectual property of
Manuka, pursuant to an agreement signed by the Company and Chic on December 14, 2021 (the “Formula Agreement”).
Currently, we operate only in Israel through our online platform
www.bmanuka.co.il. Our website and mobile applications currently offer six cosmetic skincare products: “Face Serum with Manuka Honey
and Bee Venom”; “Face Serum with enhanced Vitamin C”; “Day Cream”; “Night nourishing Cream”;
“Eye Cream”; and “Face Cleanser Gel”. In the future, we plan to expand our business to other markets outside of
Israel with the www.bmanuka.com website, which is still under development.
We believe our focus on delivering a compelling value proposition
to our clients across all Manuka’s product categories would drive loyalty from clients. We intend to offer a loyalty program, subscription
plans and target promotions. As such, Manuka offers frequent promotions, coupons, and gifts with purchase. For example, Manuka is currently
developing a new shopping experience, its “try before you buy” experience. Subject to the “try before you buy”
plan’s policy, we would offer selected bundles of products, with payment by customers on shipping costs only. Unsatisfied customers
would be able to return the products within 14 days for no other costs (including no return fees). Satisfied customers would be charged
after 14 days for the full amount of purchase.
We plan to broaden our line of products that is currently focused
on Mānuka honey and bee venom skincare market to include the pure Mānuka honey market, based on Mānuka honey from New Zealand.
Our current MoH License enables us to develop and include the pure Mānuka honey products to our existing skincare line of products.
TAXES
We have not recorded any income tax benefit for any period from
inception to December 31, 2022.
CRITICAL ACCOUNTING POLICIES
Critical Accounting Policies and Estimates
Our management’s discussion and analysis of our financial
condition and results of operations is based on our financial statements, which we have prepared in accordance with generally accepted
accounting principles in the United States, or U.S. GAAP. The preparation of these financial statements requires us to make estimates
and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at
the date of the financial statements, as well as the reported revenues and expenses during the reporting periods. We evaluate these estimates
and judgments on an ongoing basis. We base our estimates on various factors that we believe are reasonable under the circumstances, the
results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent
from other sources. Our actual results may differ from these estimates under different assumptions or conditions.
While our significant accounting policies are more fully described
in Note 2 to our financial statements appearing elsewhere in this prospectus, we believe that the following accounting policy is the most
critical for fully understanding and evaluating our financial condition and results of operations.
Stock-Based Compensation
We apply the fair value recognition provisions of ASC 718, Compensation—Stock
Compensation, or ASC 718, for stock-based awards granted to officers and other providers for their services. Determining the amount
of stock-based compensation to be recorded requires us to develop estimates of the fair value of stock options as of their grant date.
Calculating the fair value of stock-based awards requires that we make subjective assumptions.
Pursuant to ASC 718, we measure stock-based awards granted to employees,
members of the board of directors and other providers at fair value on the date of grant and recognize the corresponding stock-based compensation
expense of those awards on a straight-line basis over the requisite service period.
The fair value calculation of the option awards requires a number
of assumptions, of which the most significant are the stock price volatility and the expected option term. Each of the above factors requires
us to use judgment and make estimates in determining the percentages and time periods used for the calculation. If we were to use different
percentages or time periods, the fair value of option awards could be materially different. We recognize stock-based compensation cost
for option awards on an straight line basis over the employee’s requisite service period, net of estimated forfeitures.
Volatility is derived from the historical volatility of publicly
traded set of peer companies. The risk-free interest rates used in the Black-Scholes calculations are based on the prevailing U.S. Treasury
yield as determined by the U.S. Federal Reserve. We have not paid dividends and does not anticipate paying dividends in the foreseeable
future.
Accordingly, no dividend yield was assumed for purposes of estimating
the fair value of our stock-based compensation. The weighted average expected life of options was estimated individually in respect of
each grant.
RESULTS OF OPERATIONS FOR THE YEAR ENDED DECEMBER 31, 2022 COMPARED TO THE PERIOD ENDED
DECEMBER 31, 2021
Results of Operations
The following table presents our results of operations for the year ended December 31,
2022 and 2021:
|
|
Year ended December 31 |
|
|
Year ended December 31 |
|
|
|
2022 |
|
|
2021 |
|
|
|
($ THOUSANDS) |
|
|
($ THOUSANDS) |
|
|
|
|
|
|
|
|
Revenues |
|
|
311 |
|
|
|
7 |
|
Costs of revenues |
|
|
54 |
|
|
|
1 |
|
|
|
|
|
|
|
|
|
|
Gross profit |
|
|
257 |
|
|
|
6 |
|
|
|
|
|
|
|
|
|
|
Operating expenses |
|
|
|
|
|
|
|
|
Sales and marketing |
|
|
664 |
|
|
|
66 |
|
General and administrative |
|
|
952 |
|
|
|
230 |
|
|
|
|
|
|
|
|
|
|
Total operating expenses |
|
|
1,616 |
|
|
|
296 |
|
|
|
|
|
|
|
|
|
|
Operating loss |
|
|
(1,359 |
) |
|
|
(290 |
) |
|
|
|
|
|
|
|
|
|
Financial expenses/Income, net |
|
|
4 |
|
|
|
(39 |
) |
|
|
|
|
|
|
|
|
|
Net Loss and Total Comprehensive Loss |
|
|
(1,355 |
) |
|
|
(329 |
) |
|
|
|
|
|
|
|
|
|
Loss per share: |
|
|
|
|
|
|
|
|
Basic and diluted net loss per share |
|
|
(0.01 |
) |
|
|
(0.00 |
) |
|
|
|
|
|
|
|
|
|
Weighted average number of common stocks used in calculation of net loss per Common share: |
|
|
|
|
|
|
|
|
Basic and diluted |
|
|
57,058,283 |
|
|
|
26,139,289 |
|
Revenues for the year ended December 31, 2022 were $311,000, compared
to revenues of $7,000 for the year ended December 31, 2021, an increase of $304,000, or 4,343%. The reason for the increase in revenues
was due to the introduction of new products and increased sales of our products. Following our sales efforts in the twelve months ended
December 31, 2022, we began to sell more products and increased our repeated customers. We currently sell five new products in addition
to our first product.
At the beginning of 2022, we introduced five additional products,
as follows: (i) face serum enriched with Vitamin C; (ii) day cream; (iii) night nourishing cream; (iv) eye cream; and (v) a facial cleansing
gel. As a result of increasing the array of cosmetic products, from one sole product to a total of six, we have seen a significant increase
in revenues and, consequently, an increase in our customer base.
Costs of revenues
Costs of revenues for the years ended December 31, 2022 and 2021
were $54,000 and $1,000, respectively, an increase of $53,000, or 5,300%. The reason for the increase in cost of revenue was mainly
due to an increase in the purchases of raw materials for products following an increase in sales.
Gross profit
Gross profit for the years ended December 31, 2022 and 2021 were
$257,000 and $6,000, respectively, an increase of $251,000, or 4,183%. The reason for the increase in gross profit was mainly due to an
increase in sales and repeat customers.
Sales and Marketing Expenses
Sales and marketing expenses for the years ended December 31, 2022
and 2021 were $664,000 and $66,000, respectively, an increase of $598,000, or 906%. The increase in our sales and marketing expenses was
mainly due to an increase in expenditures relating to media advertising expenses and marketing on online public platforms in support of
our efforts to increase our sales and generate new customers.
General and Administrative Expenses
Our general and administrative expenses for the year ended December
31, 2022, which consisted primarily of professional services and salaries, amounted to $952,000, compared to $230,000 for the year ended
December 31, 2021, an increase of $722,000, or 314%. The increase in the general and administrative expenses was mainly due to an increase
in consultants and professional services expenses paid in connection with the Share Exchange Agreement and share based compensation.
Operating Loss
As a result of the foregoing, our operating loss totalled $1,359,000
for the year ended December 31, 2022, representing an increase of $1,069,000, or 369%, compared to $290,000 for the year ended December
31, 2021.
Financial Income (Expense)
For the year ended December 31, 2022, we had financial income,
net of $4,000 compared to a financial expense of $39,000 for the year ended December 31, 2021, a decrease of $43,000, or 110%. The reason
for the decrease in financial expenses was due to changes in exchange rates and translation differences.
Net Loss
We incurred a net loss of $1,355,000 for the year ended December
31, 2022 as compared to a net loss of $329,000 for the year ended December 31, 2021, an increase of $1,026,000, or 311.6%. The reason
for the increase in net loss is mainly due to the increase in our marketing and sales efforts to increase our sales as well as an increase
in consultants and professional services expenses paid in connection with the Share Exchange Agreement and share based compensation.
LIQUIDITY AND CAPITAL RESOURCES
Overview
Since our inception, we have not had significant revenues and have
incurred significant operating losses and negative cash flows from our operations. We have funded our operations principally with approximately
$501,000 from the issuance of Common Stock, a $177,000 loan from a major stockholder and with $96,000 short-term credits. As of December
31, 2022, we had approximately $55,000 in cash and cash equivalents.
Although we raised funds from an outside investor, such amount
is not sufficient to fund our operations for the period of twelve months from the date of approval of the financial statements, which
raises substantial doubts as to our ability to continue as a going concern. Management plans to alleviate such doubts are mainly reliant
on the following factors: (i) as detailed in our financial reports, one of our major stockholders has committed and will continue to support
the Company through December 2023, (ii) we plan to raise capital in the near term, and (iii) based on our current business activity, and
according to prior experience, we are expected to increase our sales revenue and become cash positive during the second quarter of 2023.
Furthermore, we currently have no obligations for additional support from any other sources such as shareholders, directors, or officers.
The table below presents our cash flows for the periods indicated:
|
|
Year ended December 31 |
|
|
|
2022 |
|
|
2021 |
|
|
|
($ THOUSANDS) |
|
|
($ THOUSANDS) |
|
Cash flows from operating activities:
|
|
|
|
|
|
|
Net loss |
|
|
(1,355 |
) |
|
|
(329 |
) |
Net cash used in operating activities |
|
|
(390 |
) |
|
|
(279 |
) |
Cash flows from investing activities:
|
|
|
|
|
|
|
|
|
Net cash used in investing activities |
|
|
(26 |
) |
|
|
(27 |
) |
Cash flows from financing activities:
|
|
|
|
|
|
|
|
|
Net cash provided by financing activities |
|
|
- |
|
|
|
774 |
|
Cash and cash equivalents at beginning of period |
|
|
471 |
|
|
|
3 |
|
|
|
|
|
|
|
|
|
|
Cash and cash equivalents at end of period |
|
|
55 |
|
|
|
471 |
|
Non-cash activities: |
|
|
|
|
|
|
|
|
Intangible assets recognized with corresponding other liability |
|
|
6 |
|
|
|
32 |
|
Reverse recapitalization effect on equity |
|
|
(60 |
) |
|
|
- |
|
Right-of-use asset recognized with corresponding lease liability |
|
|
- |
|
|
|
60 |
|
Purchase of property and equipment in credit |
|
|
- |
|
|
|
12 |
|
Operating Activities
Net cash used in operating activities was $390,000 for the year
ended December 31, 2022, an increase of 40% compared to $279,000 used in operations for the same period in 2021. Cash used in operations
increased mainly due to the increase in our operating activities.
Net Cash used in investing activities
Net cash used for investing activities was $26,000 for the year
ended December 31, 2022, a decrease of $1,000, or 3.7%, compared to $27,000 for the same period in 2021. Cash used for investing activities
decreased mainly due to a decreasing in fixed assets (purchase of property and equipment) during the year ended December 31, 2022.
Net Cash provided by financing activities
Net cash provided by financing activities was $0 for the year ended
December 31, 2022, compared to $774,000 net cash provided by financing activities during the same period in 2021. The decrease in financing
activities is mainly due to a decrease in short-term bank credits and other loans for working capital.
Financing Arrangements
Since our inception, we have funded our operations primarily through
shareholders loans, by our director and CEO, Mr. Citron, in an aggregate amount of $757,000. As of December 31, 2022, our financial arrangements
with Mr. Citron includes several loans at an aggregate amount of $236,000. The loans bear no interest and are linked to the Israeli Consumer
Prices Index (“CPI”). The repayment date has not been determined.
We expect our expenses to increase significantly in connection
with our ongoing operations, particularly as we advance marketing activities to introduce our products to the market and find new markets.
We are still growing and do not know how to estimate our future
expenses at this time.
Until such time, if ever, that we can generate product revenue
sufficient to achieve profitability, we expect to finance our cash needs through the sales of our securities, milestone payments and other
outside funding sources. Debt financing and preferred equity financing, if available, may involve agreements that include covenants limiting
or restricting our ability to take specific actions, such as incurring additional debt, making capital expenditures or declaring dividends.
If we raise additional funds through government and other third-party funding, collaboration agreements, strategic alliances, licensing
arrangements or marketing and distribution arrangements, we may have to relinquish valuable rights to our technologies, future revenue
streams, research programs or product candidates or grant licenses on terms that may not be favorable to us. If we are unable to raise
additional funds through equity or debt financings when needed, we may be required to delay, limit, reduce or terminate our product development
or future commercialization efforts or grant rights to develop and market products or product candidates that we would otherwise prefer
to develop and market by ourselves. In addition, if we are unable to fund outside sources of funding, our majority stockholders intend
to provide us with the necessary financial support to continue our operations.
Seasonality
We currently expect that our business will be subject to seasonal
fluctuation. Such estimates of significant portions of net sales and profits to be realized during the fall, winter and spring seasons
as well as peaks during seasonal holidays such as Black Friday, Christmas, New Year, and Easter.
BUSINESS
Corporate Overview
Until January 10, 2019, we were engaged in the development of agents
for the prevention and treatment of severe and potentially life-threatening infectious diseases. On January 10, 2019, we received a notice
regarding the immediate termination of a certain license agreement, dated May 31, 2016 (the “License Agreement”), executed
by and between the Company, Hadasit Medical Research Services and Development Ltd. and the Hong Kong University of Science and Technology
R and D Corporation Limited. We relied primarily on the License Agreement with respect to the development of Artemisone, our former
lead product candidate. Upon the termination of the License Agreement, the Company ceased having an operating business.
From January 10, 2019 through June 30, 2022, we had no business
operations and have classified as a “shell” company, as such term is defined in Rule 405 of the Securities Act and Rule 12b-2
of the Exchange Act.
On March 6, 2022, we signed our Share Exchange Agreement between
Artemis Therapeutics, Inc. and Manuka Ltd., pursuant to which Manuka became our wholly owned subsidiary. On the Closing Date, which
occurred on June 30, 2022, Artemis acquired all of Manuka Shares from Manuka’s shareholders in exchange for an aggregate amount
of 33,791,641 shares of Common Stock of Artemis and 110,000 shares of Artemis’ Series D Preferred stock (convertible into 66,000,000
shares of Artemis’ Common Stock), such that Manuka’s shareholders hold, immediately following the Closing, eighty-nine percent
(89%) of Artemis’ issued and outstanding share capital (including and assuming the full conversion of the Series D Preferred stock).
In addition, on June 30, 2022, we entered into various debt forgiveness
agreements with various existing stockholders, including Tonak Ltd. (formerly our largest shareholder), for the forgiveness of an aggregate
of $306,117 in outstanding debt in exchange for the issuance of 3,031,567 shares of our Common Stock. On June 30, 2022, we entered into
various warrant exchange agreements for the exchange of certain warrants to purchase shares of our Common Stock, originally issued in
October 2017, in exchange for an aggregate of 2,342,802 shares of our Common Stock. On June 30, 2022, we entered into several debt forgiveness
agreement and warrant exchange agreements, including: (i) a debt forgiveness agreement with Cutter Mill Capital LLC, pursuant to which
we agreed to issue 894,169 shares of our Common Stock. We also agreed to register all such shares of Common Stock issued to Cutter Mill
Capital, within the earlier of 60 days following the closing date of the Share Exchange Agreement (provided, however that in the event
we have not cleared comments with the SEC with respect to this filing relating to the transactions contemplated by the Share Exchange
Agreement, such date shall be 90 days following the date if the agreement) and the date that we file its next registration statement,
and agreed to obtain effectiveness within 90 days (or 120 days in the event of a full review by the SEC); (ii) a debt forgiveness agreement
with Tonak Ltd., pursuant to which we agreed to issue 1,573,582 shares of our Common Stock; (iii) a debt forgiveness agreement with Hadasit
Medical Research Services and Development Ltd., pursuant to which we agreed to issue 95,256 shares of our Common Stock; (iv) warrant exchange
agreements with Globis Capital Partners, LP and Globis International Investments LLC, pursuant to which we agreed to issue 1,585,682 and
616,654 shares of our Common Stock, respectively; (v) warrant exchange agreements with Brian M. Culley and Amiad Solomon, pursuant to
which we agreed to issue to each 220,233 shares of our Common Stock; and (vi) an option exchange agreement with Chanan Morris, pursuant
to which we agreed to issue to each 780,934 shares of our Common Stock.
Manuka Ltd. was incorporated under the laws of the State of Israel
on March 22, 2020. Since its inception, Manuka’s business activities primarily consisted of developing and manufacturing skincare
products based on Mānuka honey and bee venom from New Zealand, among other natural ingredients, marketed and sold solely on its website
in Israel, www.bmanuka.co.il, and to be marketed and sold globally at www.bmanuka.com.
Manuka’s business activities primarily consisted of distributing Mānuka honey
imported from New Zealand, developing and distributing supplements aimed at the beauty and skincare markets and, developing and manufacturing
skincare products based on New Zealand’s Mānuka honey and bee venom, among other natural ingredients. All three segments
of Manuka’s products are to be marketed and sold solely on its websites. Manuka’s skincare products are manufactured in Israel.
The Company’s Common Stock is not listed on any national
stock exchange but is quoted on the OTC Pink under the symbol “ATMS.” Our management endeavor to establish a public trading
market for our Common Stock on the OTCQB or other trading systems. Currently our trading volume is limited, and we are subject to the
Alternative Reporting Standard of OTC Pink. Until such time as our Common Stock is quoted on the OTCQB or listed on any national securities
exchange or automated interdealer quotation system, the shares covered by this prospectus will be sold by the Selling Stockholders from
time to time at a fixed price of $1.30 per share, representing the average of the high and low prices as reported on the OTC Pink on December
19, 2022.
Company Overview
Until January 10, 2019, we were engaged in the development of agents
for the prevention and treatment of severe and potentially life-threatening infectious diseases. On January 10, 2019, we received a notice
regarding the immediate termination of a certain license agreement, dated May 31, 2016 (the “License Agreement”), executed
by and between the Company, Hadasit Medical Research Services and Development Ltd. (“Hadasit”) and the Hong Kong University
of Science and Technology R and D Corporation Limited (“RDC”). We relied primarily on the License Agreement with respect to
the development of Artemisone, our lead product candidate and a clinical-stage synthetic artemisinin derivative with antiviral and antiparasitic
properties. Upon the termination of the License Agreement, the Company ceased having an operating business.
From January 10, 2019 until June 30, 2022, we had no business operations
and have been classified as a “shell” company, as such term is defined in Rule 405 of the Securities Act of 1933, as amended
(the “Securities Act”) and Rule 12b-2 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).
Present Business
On March 6, 2022, we signed a Share Exchange Agreement, as amended
(the “Share Exchange Agreement”), with Manuka Ltd., a limited liability company organized under the laws of the State of Israel,
having an office for the transaction of business at 3 Eliezer Vardinon St., Petach Tikva, 4959507, Israel (“Manuka”), pursuant
to which Manuka became our wholly owned subsidiary. As the shareholders of Manuka Ltd. received the largest ownership
interest in the Company, Manuka Ltd. was determined to be the “accounting acquirer” in the reverse
recapitalization. As a result, the historical financial statements of the Company were replaced with the financial statement
of Manuka Ltd. for all periods presented, except for the adjustments to reflect the legal capital of the Company. The transactions
contemplated by the Share Exchange Agreement closed on June 30, 2022 (the “Closing”) and following the Closing, we adopted
the business of Manuka. Pursuant to the terms of the Share Exchange Agreement, we acquired all of the outstanding shares of Manuka (the
“Manuka Shares”) from Manuka’s shareholders in exchange for an aggregate amount of 33,791,641 shares of our Common Stock
of and 110,000 shares of our Series D Preferred stock (convertible into 66,000,000 shares of our Common Stock) (collectively, the “Consideration
Shares”), such that Manuka’s shareholders held, immediately following the closing, eighty-nine percent (89%) of our issued
and outstanding share capital (including and assuming the full conversion of the Series D Preferred stock).
In addition, on June 30, 2022, we entered into various debt forgiveness
agreements with various existing stockholders, including Tonak Ltd. (formerly our largest shareholder), for the forgiveness of an aggregate
of $306,117 in outstanding debt in exchange for the issuance of 3,031,567 shares of our Common Stock. On June 30, 2022, we entered into
various warrant exchange agreements for the exchange of certain warrants to purchase shares of our Common Stock, originally issued in
October 2017, in exchange for an aggregate of 2,342,802 shares of our Common Stock. On June 30, 2022, we entered into several debt forgiveness
agreement and warrant exchange agreements, including: (i) a debt forgiveness agreement with Cutter Mill Capital LLC, pursuant to which
we agreed to issue 894,169 shares of our Common Stock. We also agreed to register all such shares of Common Stock issued to Cutter Mill
Capital LLC, within the earlier of 60 days following the closing date of the Share Exchange Agreement (provided, however that in the event
we have not cleared comments with the SEC with respect to this filing relating to the transactions contemplated by the Share Exchange
Agreement, such date shall be 90 days following the date if the agreement) and the date that we file its next registration statement,
and agreed to obtain effectiveness within 90 days (or 120 days in the event of a full review by the SEC); (ii) a debt forgiveness agreement
with Tonak Ltd., pursuant to which we agreed to issue 1,573,582 shares of our Common Stock; (iii) a debt forgiveness agreement with Hadasit
Medical Research Services and Development Ltd., pursuant to which we agreed to issue 95,256 shares of our Common Stock; (iv) warrant exchange
agreements with Globis Capital Partners, LP and Globis International Investments LLC, pursuant to which we agreed to issue 1,585,682 and
616,654 shares of our Common Stock, respectively; (v) warrant exchange agreements with Brian M. Culley and Amiad Solomon, pursuant to
which we agreed to issue to each 220,233 shares of our Common Stock; and (vi) an option exchange agreement with Chanan Morris, pursuant
to which we agreed to issue to each 780,934 shares of our Common Stock.
Since its inception, Manuka’s business activities primarily
consisted of distributing Mānuka honey imported from New Zealand, developing and distributing supplements aimed at the
beauty and skincare markets and, developing and manufacturing skincare products based on New Zealand’s Mānuka honey
and bee venom, among other natural ingredients. All three segments of Manuka’s products are to be marketed and sold solely on our
websites. Manuka’s skincare products are manufactured in Israel.
Manuka was organized under the laws of the State of Israel in March
2020. Manuka is a company with a limited operating history and may contend with risks and uncertainties frequently encountered by early-stage
companies in rapidly evolving markets, including capital and growth expectations as well as fluctuations in operating results and revenues.
Manuka’s current products are marketed and sold solely on its website in Israel, www.bmanuka.co.il, and to be marketed
and sold globally at www.bmanuka.com.
Our Products
Currently, we feature seven facial skincare products based
on Mānuka honey and bee venom. All of our products have been granted a license by the Israel Ministry of Health (“MoH”)
and are compliant with applicable regulations of the U.S. Food and Drug Administration (“FDA”). These products include:
|
• |
Face Serum with Manuka Honey and Bee Venom. This product supports blurring and reduces skin
wrinkles. It regenerates skin cells and gives a young and vital appearance to the skin. The bee venom encourages natural skin revival,
boosts production of Collagen, enhances skin elasticity and has healing properties for damages skin cells. |
|
• |
Face Serum with Enhanced Vitamin C. The single product without bee venom but with enhanced
quantity of Vitamin C. Provides a hearty dose of moisture for a firm skin appearance and reduction of wrinkles. |
|
• |
Day Cream. Nourishes the skin, protects, and guards its flexibility. Bee venom contributes
to the toning of the skin for a smooth, radiant and healthy appearance, with the addition of hyaluronic acid for restoring skin vitality.
|
|
• |
Nourishing Night Cream with Manuka Honey and Nee Venom. This product contains a significant
number of amino acids, vitamins, and minerals. It also includes bee venom that contributes to the toning of the skin for a smooth, radiant
and healthy appearance, with the addition of hyaluronic acid for restoring skin vitality. |
|
• |
Eye Cream with Manuka Honey and Bee Venom. This product treats and softens the sensitive
area around the eyes. It has properties for nourishing the skin to protect and guard its flexibility. Bee venom contributes to the toning
of the skin for a smooth, radiant and healthy appearance, with the addition of hyaluronic acid for restoring skin vitality. |
|
• |
Face Cleanser Gel. This is a light and refreshing face cleanser, with Mānuka honey and
bee venom. |
|
• |
Face Serum. Face serum based on plant stem cells. |
Business Mission & Strategy
Our mission is to become a prime online platform that offers a
combination of two groups of products, all based on Mānuka honey, as follows:
|
• |
Pure Mānuka honey for direct consumer consumption; and |
|
• |
Skincare products based on Mānuka honey and bee venom. |
We currently sell and market our products in Israel through our
website, www.bmanuka.co.il. We plan to offer our products on a global basis through our global website, www.bmanuka.com, which is
still under development.
Our business strategy for commercial sales is intended to be carried
out mainly through its online platform and through contracts with leading health food chains and outlets. In September 2022, we started
a collaboration with Super-Pharm (Israel) Ltd., one of the leading convenience store chains in Israel, to include our products in their
online platform. We have yet to estimate the impact of this new collaboration. We are also planning to work with other third parties,
including health food chains retail outlets, and other online distributer for future collaboration. Distribution and marketing of our
skincare products and nutraceuticals products would be carried out based on the following practices:
1. |
Drive growth across skincare and health enthusiast consumer communities. We intend to target skincare
and wellness groups across multiple demographics and shopping behaviors. We believe it can drive customer acquisition across both skincare
and wellness enthusiasts and up through advertising on social media platforms, such as Facebook and Instagram as well as on, YouTube,
TikTok and Google, thus driving our leadership as a diversity-forward brand. |
2. |
Deliver world class skincare products based on Manuka honey. Mānuka honey and bee venom that is
included in our skincare products are the focus of our value proposition and represents a core differentiator within the market. We engage
skincare and wellness clientele to discover the unique ingredients and health benefits of our leading component, Mānuka honey, with
a combination focused on innovation and leading trends, differentiation, and exclusivity. We believe that our selection of merchandise
and affordable pricing offer a unique shopping experience for our customers. |
3. |
Digital engagement. Our strategic vision is to build a leading digital experience that engages with our
customers through our differentiated products, personalization, convenience, and interactive experiences. |
4. |
Deliver operational excellence and drive efficiencies. Our strategic vision is to manage end-to-end speed,
quality, and efficiency to deliver exceptional customer experiences, while leveraging efficiencies of scale to drive profit improvement.
|
5. |
Invest in talent that drives a winning culture. Leadership, culture, and engagement of our executives
are key drivers of our performance. We have an experienced management team that brings a creative and experienced online sales approach
and a disciplined operating philosophy to our business. |
We believe that skincare is for everyone, regardless of age, size,
ability, skin tone, culture, or gender. We strive to provide an environment where every associate feels they can fully contribute, and
every client is optimally served, regardless of any differences. Our well-trained associates are highly engaged and deliver a positive
and unique customer experience. We continue to expand the depth of our team at all levels and in all functional areas to support our growth.
We will coordinate our infrastructure growth based on future Manuka
sales volume and business expansion to the U.S. market, contemporarily with our growth of our Mānuka honey and bee venom skincare
market, as well as with our plans to penetrate to the pure Mānuka honey market. We intend to outsource the following services: technology
developments, advertising and social media promotions, and public affair services.
Description of Market
Our potential market is consumers who purchase Mānuka
honey and bee venom skincare products on the Internet.
Skincare Products containing both Mānuka Honey
and Bee Venom
We operate in a diverse and competitive market of skincare products
that is still in its preliminary phase. Based on an October 2022 DataM Intelligence report titled “Manuka Honey Market Size, Share,
Opportunities and Forecast, 2022-2029” and a November 2022 Allied Market Research report titled “Manuka Honey Market by Types:
Global Opportunity Analysis and Industry Forecast, 2019-2026”, we believe that there is an increasing interest by the public
in healthy and natural skincare products, in general, and particularly in Mānuka honey-based products combined with bee venom. To
this end, only a handful of companies engage in producing skincare products based on these two ingredients.
As the skincare market based on Mānuka honey and bee venom
is still in its infancy, we believe that a significant opportunity exists for us in this market segment. In Israel, we are currently the
sole player in the domestic market for sales of skincare products with Mānuka honey. We plan to further expand to the global Mānuka
Honey and Bee Venom market.
Market Opportunities
We believe that the relatively small number of skincare manufacturers
that are using the combination of Mānuka honey and bee venom as their leading ingredients offers an opportunity for us to become
a player in this market segment. Moreover, we plan to concentrate on the online market, driven by more than 20 years of online marketing
experience by our founders. Our skincare products are currently manufactured in Israel by Chic Cosmetic Industries 1987 Ltd. (“Chic”)
under the Formula Agreement with Mānuka honey ingredients that are supplied by Waitemata Honey Co. Ltd. (“Waitemata Honey”)
pursuant to the supply agreement (the “Supply Agreement”).
Competition
The Mānuka honey and bee venom skincare market is relatively
small but is characterized by a rapidly growing pace and intense competition. Any products that we may successfully develop and commercialize
may compete with existing and similar products. To mention a few of our competitors that are engaged in producing cosmetic products using
Mānuka Honey as a substantial ingredient: Manuka Doctor Ltd. from New Zealand, which also operates in the U.K., in the U.S., in Australia,
and Western Europe; ApiHealth NZ Ltd. from New Zealand; Parrs Products Ltd. (d/b/a Wild Ferns) from New Zealand; and Abeeco Ltd., from
New Zealand. The cosmetics, fragrances and toiletries market is a highly competitive market, within the segments of our operations. Strong
brands and new product launches are important to attract and retain customers. Furthermore, in offering a wide range of categories, our
brands compete with several different companies that operate through different distribution channels: direct selling, retail and e-commerce.
Our Marketing Strategy
Marketing and advertising
We would enhance our marketing strategy to increase brand awareness,
drive traffic to our website and mobile application. We intend to acquire new clients, improve customer retention, and increase frequency
of shopping. We intend to communicate with our clients and prospective customers through multiple vehicles, including digital and social
media, and Search Engines Optimization (SEO). These marketing strategies would induce the breadth of our selection of products and services,
and special offers. Our developing comprehensive public relations strategy would enhance our reputation for excellent skin-care products,
and as a future pure Mānuka honey prestigious distributor. We intend to increase our brand awareness, support our customers, and
drive awareness of new products through, among others, publishing articles on leading dailies and magazine by journalists and influencers.
Training and Development
We bring an experienced team with over 20 years of online marketing.
We plan on concentrating in internet sales market segment, harnessing our knowledge in online marketing, Search Engine Optimization, and
social networks such as Facebook, Instagram, YouTube and TikTok for optimal marketing results.
We plan to build an online marketing and sales management organization
to create and implement marketing strategies for any product that we market through our own sales organization and to oversee and support
our sales force. The responsibilities of the marketing team would include developing marketing initiatives, a loyalty customer club, and
other promotional measures.
For our preliminary entry to the U.S., we are in negotiations with
a strategic distributor and contract sales entity to assist in the entry to various leading retail chains in the U.S.
Our success is dependent in part on our ability to attract, train,
retain, and motivate qualified associates at all levels of the organization. We are developing a corporate culture that would enable individual
website managers to make comprehensive operating decisions, and we consistently reward high performance.
Outside of the United States and potentially Europe, where appropriate,
we may elect in the future to utilize strategic partners, distributors, or contract sales forces to assist in the commercialization of
our products. In certain instances, we may consider building our own commercial infrastructure.
Seasonality
We currently expect that our business will be subject to seasonal
fluctuation. Such estimates of significant portions of net sales and profits to be realized during the fall, winter and spring seasons
as well as peaks during seasonal holidays such as Black Friday, Christmas, New Year, and Easter.
Distribution
Our vision is to develop an expanded and optimized end-to-end supply
chain from the manufacturer of Mānuka Honey ingredients to the customer of our products with such ingredients, that improves operational
efficiency, performance, and customer experience. This includes enhanced systems and processes as well as a modernized distribution center
network to support our new e-commerce growth globally. Currently, we operate only a single distribution leased center in the city of Petach
Tikva, Israel, that supports our e-commerce demand in the territory of Israel. For this purpose, we are in negotiations with a leading
marketing and distribution entity in the U.S. to become both our online and Business-to-Business representative (as our representative
for distributing our products in the U.S. health, convenient stores, retail outlets and other online distributers). The initial plan is
to, firstly, keep on manufacturing in Israel and send the products to a warehouse and distribution center for domestic sales. The second
phase would be to locate a local manufacturer that would manufacture our line of cosmetics to be sold in the U.S.
Information Technology
We depend on a variety of information systems and technologies
(including cloud technologies) to maintain and improve our competitive position and to manage the operations of our growing website base.
As we expand, our technology plans to also include a company-wide network that would connect all users, websites, and our distribution
center infrastructure and provide communications for continual polling of sales and merchandise movement at the website level. We intend
to leverage technology infrastructure and systems where appropriate to gain operational efficiencies through more effective use of our
systems, people, and processes. We would update the technology supporting our websites, distribution infrastructure, and corporate headquarters
on a regular basis. We will contribute funds and efforts to develop and maintain information systems to facilitate growth and enhance
our competitive position.
Intellectual Property
We own nine (9) international domain names and seven (7) Israeli
domain names. We have an exclusive agreement with Chic that provides that the skincare product formulas are owned by us.
Government Regulation
We currently plan to focus on the Israeli and U.S. markets for
our current operating business, the beauty and skincare market.
Israel
Our skincare products are authorized for sale by Israeli MoH.
Furthermore, we received permits for the import and sale of the
following cosmetic products in Israel: Manuka Serum with enhanced Vitamin C (valid through November 30, 2025), Manuka Face Cleanser (valid
through August 31, 2026), Manuka Day Cream (valid through August 31, 2026), Manuka Eye Cream (valid through August 31, 2026), Manuka Serum
(valid through November 30, 2025) and a newly introduced serum based on stem cells.
United States
All of our products are compliant with applicable regulations of
the FDA.
Material Agreements
On December 14, 2021, we entered into the Formula Agreement with
Chic. Pursuant to the Formula Agreement, Chic shall supply the following services, including: (1) development of specific formulas for
products based on specifications received by us (“Formula”); and (2) upon production completion of Formula, the serial production
of such products (“Products” and together with the Formula, “Services”). Chic will provide the Services according
to work orders issued by us from time to time. We will have the option to purchase specific Formulas from Chic, as described in Appendix
A to the Formula Agreement for a certain consideration amount of several thousand dollars per Formula. We may purchase the Formula by
a submission of purchase order to Chic for ten (10) years. The agreement bears no royalty payments obligations. We shall own the intellectual
property rights of any such Formula. Chic may not provide the Formula developed for us to any other party and may not transfer or disclosure
the Formulas to any party unless we approve of it in advance and in writing. Nor may Chic manufacture products developed for us for itself
or any other party, even if we do not exercise the option to purchase any of the Formulas. The Formula Agreement contains a choice of
venue clause limiting jurisdiction to courts in Tel-Aviv-Jaffa, Israel. The Service Agreement’s term is unlimited, but it may be
terminated by either party upon providing a written notice of termination 180-day prior; any such termination shall not detract from the
validity of the option to purchase the Formulas.
On July 20, 2021, we entered into a manufacture and sale agreement
with Waitemata Honey Direct Ltd. and Waitemata Honey Co Ltd. (jointly referred to as the “Waitemata”) whereby we agreed to
purchase Manuka Honey products (the “Honey Products”) from Waitemata and resell them to our customers. Pursuant to the Supply
Agreement, we have the right to relabel and sell Honey Products purchased from Waitemata under our own branding and logo, but must include
an indication on such labeling that it was manufactured by Waitemata and include Waitemata’s license number from the Unique Manuka
Factor Honey Association (“UMFHA”), which will also comply with labeling requirements by the MoH and the certification required
by New Zealand’s Ministry of Primary Industries (the “Certification”). We agreed that we would bear the cost of this
Certification up to 10,000 New Zealand Dollars, which payment shall be offset from payments due to Waitemata for purchased Honey Products,
which are not considered to be material costs. Pursuant to the Supply Agreement, we must make purchase orders from Waitemata, which will
include specified information as to, among others, the quantity of Honey Products to be purchase and requested shipment date. The consideration
for any purchased Honey Products by us shall be paid to Waitemata according to the price list attached to the Supply Agreement by issuing
purchase orders to Waitemata from time to time (with the first few orders with an upfront payment and thereafter with payment upon receipt
of orders) in accordance with the pricing consideration specified in Appendix A to the Supply Agreement with Waitemata. The agreement
bears no royalty payments obligations. The termination is set for 60-months after the effective date, upon such termination the Supply
Agreement shall renew itself automatically for an additional 24- month unless either party provides a written notice of its election not
to renew the agreement within 30-days to the end of the term. The Supply Agreement is governed under the laws of New Zealand and jurisdiction
is set in Auckland, New Zealand.
Directors, Executives and Employees of Manuka Ltd.
Our subsidiary, Manuka Ltd., is a limited liability company organized
under the laws of the State of Israel and has a Board of Directors consisting of two members, Shimon Citron, who also currently serves
as our acting Chief Executive Officer, and Mr. Avshalom Shilin, who was appointed by Adler Chomsky Marketing Communication Ltd. (Adler”)
and Eyal Chomsky Holdings Ltd (“Eyal”).
Furthermore, under Manuka Ltd.’s Articles of Association,
Manuka’s directors were appointed: (i) by its founder, Mr. Shimon Citron, who has the right to appoint two directors; and (ii) by
Adler and Eyal who have the right to appoint one director until the later of: (a) December 20, 2023; or (b) the date in which they shall
hold less than 10% of Manuka’s issued share capital. In addition, under the SPA, Adler and Eyal also have the right to appoint a
director to the Company until the later of: (i) December 20, 2023; or (ii) the date in which they shall hold (together) less than 10%
of the Company’s issued share capital. Since the Company is not a party to the SPA, such agreement is not binding the Company. However,
we intend to honor it on the parent level.
Currently our executives include two individuals, Shimon Citron,
as Chief Executive Officer (“CEO”) and David Dana, as Chief Financial Officer (“CFO”). Manuka also retains Haim
Tabak, , who serves as Chief Operating Officer (“COO”) and we intend to sign an employment agreement to retain him in a fulltime
role within the next 90 days. The Company plans to hire additional personnel in sales, marketing, and customer support in line with its
business growth.
Description of Property
Our principal executive office is currently located at 3 Eliezer
Vardinon St., Suite 701, Petach Tikva, Israel. These premises are leased under a lease agreement signed on August 10, 2021 and comprise
approximately 85 square meters in size. Manuka does not currently own any properties.
Legal Matters
From time to time, we may become involved in various lawsuits and
legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse
result in these or other matters may arise from time to time that may harm business. We are not currently a party in any legal proceeding
or governmental regulatory proceeding nor are we currently aware of any pending or potential legal proceeding or governmental regulatory
proceeding proposed to be initiated against us that would have a material adverse effect on us or our business.
MANAGEMENT
The following table sets forth certain information concerning our
current executive officers and directors, their ages, their offices with us, if any, their principal occupations or employment for the
past five years, their education and the names of other public companies in which such persons hold directorships as of March 31, 2023.
NAME |
|
AGE |
|
POSITION |
EXECUTIVE OFFICERS |
|
|
|
|
Shimon Citron |
|
67 |
|
Chief Executive Officer, Director |
David Dana |
|
59 |
|
Chief Financial Officer |
Haim Tabak |
|
75 |
|
Chief Operating Officer |
Shimon Citron, Chief Executive Officer and Director
Shimon Citron has
served as our Chief Executive Officer and Director since our inception in 2020. Mr. Citron has over 25 years of experience in the online
marketing field. During this period, Mr. Citron served as Chief Executive Officer of a publicly trading company on the Bulletin Board
in the U.S. (including the Chief Executive Officer of EZTD Inc. from 2004 to May 2017). Prior to initiating Manuka Ltd., in year 2017,
Mr. Citron became an active shareholder of Maelys Cosmetics Ltd., a leading online brand of skin care products with sales in Israel and
in the U.S. While still maintaining a stake in Maelys Cosmetics Ltd., Mr. Citron initiated the establishment of Manuka Ltd. Mr. Citron’s
vast commercial, internet advertising and marketing experience as a Chief Executive Officer and director at international private and
public companies for over 25 years, which our Board of Directors believes qualifies him to serve as a director.
David Dana, Chief Financial Officer
David Dana is a Certified
Public Accountant (ISR) and holds an MBA in Business Administration from Heriot Watt University in the U.K. Over the last 12 years
Mr. Dana has been the owner of CFO4U, an Israeli company providing external financial and accounting services to various companies. From
2013 to 2017, Mr. Dana provided financial services to Riskified Ltd (NYSE: RSKD). Mr. Dana has been providing financial services to Joytunes
Ltd. since 2011, to Powtoon Ltd. and Powtoon Limited since 2013, to Tradair Ltd. since 2013, and to Substrata Ltd since 2013. For
the past five years Mr. Dana provides a wide range of financial, accounting and business services including outside CFO counsel services
to multiple companies through his company, CFO4U. Mr. Dana’s clients in the past five years include start-up companies such as Joytunes
Ltd., Powtoon Ltd., Substrata Ltd., Jug Technologies Ltd., Roeto Ltd., and Chekkt Ltd. In July 2022 Mr. Dana was appointed as the Company’s
CFO effective from July 26, 2022.
Haim Tabak, Chief Operating Officer, as a consultant
Haim Tabak serves as our
Chief Operating Officer since our inception in 2020. Mr. Tabak is a retiree since 2017, following a career of over 20 years as a Chief
Operating Officer in a publicly trading company on the Bulletin Board in the U.S., including at Win Gaming Media, Inc. In recent
years and since the establishment of Manuka Ltd., Mr. Tabak has been working as an operating advisor and COO.
Family Relationships
There are no family relationships among our directors or executive
officers.
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
Section 16(a) of the Exchange Act requires our directors and officers,
and persons who own more than 10% of our Common Stock, to file with the SEC initial reports of beneficial ownership and reports of changes
in beneficial ownership of our Common Stock and our other equity securities. Officers, directors and greater than 10% beneficial owners
are required by SEC regulation to furnish us with copies of all Section 16(a) forms they file.
To our knowledge, based solely on review of the copies of such
reports furnished to us and written representations that no other reports were required, during the fiscal period ended December 31, 2022
all Section 16(a) filing requirements applicable to our officers, directors and greater than 10% beneficial owners were filed on a timely
basis.
CODE OF ETHICS
We currently do not have a code of ethics in place, as we are in the process of revising
our preexisting code of conduct and ethics subsequent to the consummation of the merger.
Disclosure regarding the adoption of, any amendments to, or waivers
from, provisions of the code of conduct and ethics that apply to our directors, principal executive and financial officers will be included
in a Current Report on Form 8-K within four business days following the date of any such amendment or waiver.
CORPORATE GOVERNANCE
AUDIT COMMITTEE. Currently,
the Board of Directors recommends to retain or terminate the services of our independent accountants, reviews annual financial statements,
considers matters relating to accounting policy and internal controls and reviews the scope of annual audits. We do not currently have
any audit committee financial expert on the Board of Directors.
COMPENSATION AND NOMINATING COMMITTEES. The
Board of Directors has not established any compensation or nominating committee primarily because the current composition and size of
the Board of Directors.
EXECUTIVE COMPENSATION
Summary Compensation Table
The following table shows the particulars of compensation paid
to our named executive officers for the fiscal years ended December 31, 2022, and 2021. We do not currently have any other executive officers.
Summary Compensation Table (dollars in thousands)
Name and Principal Position |
|
Year |
|
Salary |
|
|
Bonus |
|
|
Equity Awards |
|
|
Option Awards |
|
|
All Other Compensation |
|
|
Total (2) |
|
Shimon Citron, CEO |
|
2022 |
|
$ |
98 |
|
|
|
-- |
|
|
|
-- |
|
|
|
-- |
|
|
$ |
36 |
(1) |
|
$ |
134 |
|
|
|
2021 |
|
|
-- |
|
|
|
-- |
|
|
|
-- |
|
|
|
-- |
|
|
$ |
49 |
(1) |
|
$ |
49 |
|
Haim Tabak, COO |
|
2022 |
|
|
36 |
|
|
|
-- |
|
|
|
-- |
|
|
|
-- |
|
|
$ |
30 |
|
|
$ |
66 |
|
|
|
2021 |
|
|
-- |
|
|
|
-- |
|
|
|
-- |
|
|
|
-- |
|
|
$ |
27 |
|
|
$ |
27 |
|
David Dana, CFO (3) |
|
2022 |
|
|
-- |
|
|
|
-- |
|
|
|
-- |
|
|
|
182 |
|
|
$ |
23 |
(4) |
|
$ |
205 |
|
|
|
2021 |
|
|
-- |
|
|
|
-- |
|
|
|
-- |
|
|
|
-- |
|
|
|
-- |
|
|
|
-- |
|
(1) Represents a management fee.
(2) Aggregated service fees paid in NIS (converted herein to U.S. dollar annual average rate).
(3) Mr. Dana was appointed as CFO in July 2022.
(4) Represents a consulting fee.
OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END
As of March 31, 2023, we granted options to our CFO to purchase
370,014 shares of Common Stock of the Company, with an exercise price per share of $0.0624 for a vesting period of 36 months commencing
on April 1, 2022, with one third (1/3) of the total number of options vesting on the first anniversary of the Start Date (the “Cliff
Date”) and one twelfth (1/12) of the options vesting every three months following the Cliff Date.
On August 22, 2016, we granted 91,528 stock options to Dana Wolf,
former consultant and Chief Scientific Officer, effective as of August 23, 2016. Each stock option is exercisable into a share of the
Company’s Common Stock of and expires no later than August 23, 2026.
DIRECTOR COMPENSATION
We did not pay any fees to their respective directors for attendance
at meetings of the board; however, we may adopt a policy of making such payments in the future. We may reimburse out-of-pocket expenses
incurred by directors in attending board and committee meetings.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
The following table provides information as of March 1, 2023, regarding
beneficial ownership of our Common Stock by: (i) each person known to us who beneficially owns more than five percent (5%) of our Common
Stock; (ii) each of our directors; (iii) each of our executive officers; and (iv) all of our directors and executive officers as a group.
The number of shares beneficially owned is determined under rules
promulgated by the SEC, and the information is not necessarily indicative of beneficial ownership for any other purpose. The shares in
the tables does not, however, constitute an admission that the named stockholder is a direct or indirect beneficial owner of those shares.
As of March 1, 2023, we had 112,033,909 shares of Common Stock
outstanding.
Name and Address of Beneficial Owner |
|
Amount and Nature of
Beneficial Ownership |
|
|
Percent of
Class(1) |
|
5% Stockholders: |
|
|
|
|
|
|
Chomsky Group |
|
|
16,819,250 |
|
|
|
15 |
|
|
|
|
|
|
|
|
|
|
Executive Officers: |
|
|
|
|
|
|
|
|
Shimon Citron |
|
|
80,729,883 |
|
|
|
72 |
|
David Dana |
|
|
- |
|
|
|
- |
% |
Haim Tabak |
|
|
|
|
|
|
|
|
All directors and executive officers as a group (3 Persons) |
|
|
80,729,883 |
|
|
|
72 |
% |
(1) |
Applicable percentage ownership is based on 112,033,909 shares of Common Stock outstanding. Beneficial
ownership is determined in accordance with the rules of the SEC and generally includes voting or investment power with respect to securities.
Shares of Common Stock that are currently exercisable or exercisable within 60 days of December 20, 2022 are deemed to be beneficially
owned by the person holding such securities for the purpose of computing the percentage of ownership of such person, but are not treated
as outstanding for the purpose of computing the percentage ownership of any other person. |
(2) |
Includes shared vote of 12,614,868 shares of Common Stock common beneficially held by Adler Chomsky Marketing
Communication Ltd. and 4,204,382 shares of Common Stock beneficially held by Eyal Chomsky Holdings Ltd. Address: 50 Menachem Begin St.,
Tel Aviv 6777682. |
(3) |
Includes 32,292,193 shares of Common Stock beneficially owned by Mr. Citron’s wife, Mrs. Sigalit
Citron and 48,437,690 shares of Common Stock beneficially owned by Mr. Shimon Citron. Address: 19 Haim Bar-Lev St., Tel Aviv 5265368.
|
Equity Compensation Plan Information
We do not have in effect any compensation plans under which our
equity securities are authorized for issuance, and we do not have any outstanding stock options.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
Transactions with Related Persons
During the period from March 2020, (Inception) to December 31,
2020 and the year ended December 31, 2022, Mr. Citron provided the Company with several loans at an aggregate amount of $236 thousands
as of December 31, 2022. The loans bear no interest and are linked to the Israeli Consumer Prices Index. The repayment date has not been
determined.
Loan Agreements
During the period from March 2020, (Inception) to December
31, 2020 and the year-end December 31, 2022, Mr. Citron provided Manuka Ltd. with several loans at an aggregate amount of $236 thousands
as of December 31, 2022. The loans bear no interest and are linked to the Israeli CPI. The repayment date has not been determined. We
estimated the value of the benefit as the difference between the interest rate stipulated in the contract and the interest rate commensurate
with such loans expected in an arms-length transaction (inclusive adjustment to the size of the loan and the fact that it is unsecured,
which our management considers being the best estimate of our interest rate close to the date of receiving loans from the shareholders).
Accordingly, as a result of the fact that Mr. Citron’s loans bear no interest and have no maturity date, the tax benefit is determined
each year at the beginning of the year, as the discount of the loans at the effective interest rate (determined above) are determined
to be approximately 8.85%. The benefit for the period from December 31, 2021, and the year ended December 31, 2022 were $13 thousands
and $22 thousands, respectively.
Director Independence
As our Common Stock is currently traded on the OTC Pink, we are
not subject to the rules of any national securities exchange which require that a majority of a listed Company’s directors and specified
committees of the Board of Directors meet independence standards prescribed by such rules. Nonetheless, none of the directors currently
serving on the Board of Directors is an independent director within the meaning of Nasdaq Rule 5605(a)(2).
DESCRIPTION
OF SECURITIES
General
After the Closing of the Share Exchange, the Company’s authorized
capital stock consists of 150,000,000 shares of capital stock, par value $0.01 per share, of which 200,000 shares are “blank check”
preferred stock, par value $0.01 per share, of which 1,000 are designated as Series A Convertible Preferred Stock (of which 453 have been
issued and converted to Common Stock) (the “Series A Preferred Stock”), 5,000 are designated as Series B Convertible Preferred
Stock (of which none are issued and outstanding) (the “Series B Preferred Stock”), 250 are designated as Series C Convertible
Preferred Stock (250 of which have been issued and converted to Common Stock) (the “Series C Preferred Stock”), and 110,000
shares were designated as Series D Convertible Preferred Stock (the “Series D Preferred Stock) and converted to 66,000,000 Common
Stock.
Following the Share Exchange, the Company had 45,125,405 shares
of Common Stock, 453 shares of Series A Preferred, 250 Series C Preferred, and 110,000 Series D Preferred issued and outstanding. As of
January 4, 2023 all issued Series A Preferred Stock, Series C Preferred Stock and Series D Preferred Stock were converted into Common
Stock.
Description of Common Stock
Number of Authorized and Outstanding
Shares. As of the date hereof the authorized capital stock consists of 150,000,000 shares of capital stock, par value $0.01
per share following an approval of the Board of Directors of the Company on July 25, 2022 to amend to the Company’s Certificate
of Incorporation to increase the Company’s authorized shares of common stock, $0.01 par value per share from 51,000,000 shares of
Common Stock to 150,000,000 shares of Common Stock (the “Amendment”), which will become effective on September 8, 2022. On
July 27, 2022, stockholders holding a majority of the Company’s voting power approved the Amendment by written consent in lieu of
a meeting, in accordance with the Delaware General Corporation Law.
On September 8, 2022, we filed a Certificate of Amendment to our
Certificate of Incorporation Secretary of State of the State of Delaware, in connection with the Amendment. As a result, the 110,000 shares
of Series D Preferred automatically converted into 66,000,000 shares of our Common Stock.
As of the date hereof, there are 112,033,909 shares of our Common
Stock issued and outstanding. All of the outstanding shares of Common Stock are fully paid and non-assessable.
Voting Rights. The holders
of our Common Stock are entitled to one vote for each share held on all matters submitted to a vote of the stockholders and do not have
any cumulative voting rights.
Dividends. Holders
of our Common Stock are entitled to receive proportionally any dividends declared by our board of directors.
Liquidation. In the
event of our liquidation or dissolution, holders of our Common Stock are entitled to share ratably in all assets remaining after payment
of all debts and other liabilities.
Rights and Preferences. Holders
of our Common Stock have no preemptive, subscription, redemption or conversion rights.
Preferred Stock
The Company’s Amended Certificate of Incorporation authorizes
the issuance of 200,000 shares of “Blank Check” preferred stock, par value $0.01 per share, subject to any limitations prescribed
by law, without further vote or action by the stockholders, to issue from time-to-time shares of preferred stock in one or more series.
Each such series of preferred stock shall have such number of shares, designations, preferences, voting powers, qualifications, and special
or relative rights or privileges as shall be determined by the Company’s board of directors, which may include, among others, dividend
rights, voting rights, liquidation preferences, conversion rights and preemptive rights. There are 1,000 shares of Series A Preferred
Stock authorized and 453 of such shares outstanding held by 1 stockholder (which were converted into 658,506 shares of Common Stock),
250 shares of Series C Preferred Stock authorized and 250 of such shares outstanding held by 1 stockholder (which were converted into
250,000 shares of Common Stock), and 110,000 shares of Series D Preferred authorized and 110,000 of such shares outstanding held by 4
stockholders (convertible into 66,000,000 shares of Common Stock). As of January 4, 2023, all Series A Preferred Stock, Series C Preferred
Stock and Series D Preferred Stock were converted into Common Stock.
Transfer Agent. Shares of
Common Stock are registered at the transfer agent and are transferable at such office by the registered holder (or duly authorized attorney)
upon surrender of the Common Stock certificate, properly endorsed, or other evidence satisfactory to the transfer agent with respect to
shares not represented by a certificate. No transfer shall be registered unless the Company is satisfied that such transfer will not result
in a violation of any applicable federal or state securities laws. Our transfer agent is Pacific Stock Transfer. Their address is 6725
Via Austin Pkwy, Suite 300, Las Vegas, NV 89119. Their website is www.pacificstocktransfer.com.
SELLING STOCKHOLDERS
This prospectus relates to the sale, from time to time, by the
Selling Stockholders identified in this prospectus of up to 15,232,243 shares of Company’s Common Stock, consisting of: (i) 2,936,311
shares of Common Stock issued to certain stockholders in connection with several debt forgiveness agreements with the Company in consideration
of a debt forgiveness; (ii) 780,934 shares of Common Stock issued to certain stockholder in connection with an option exchange agreement;
(iii) 2,642,802 shares of Common Stock issued to certain stockholders in connection with several warrant exchange agreements; and (iv)
8,872,196 shares of Common Stock of certain stockholders.
On March 6, 2022, we signed a Share Exchange Agreement, as amended,
with Manuka, pursuant to which Manuka became our wholly owned subsidiary. Following the Closing Date, we adopted the business of Manuka.
Pursuant to the terms of the Share Exchange Agreement, we acquired all of the Manuka Shares from Manuka’s shareholders in exchange
for an aggregate amount of 33,791,641 shares of our Common Stock of and 110,000 shares of our Series D Preferred stock (convertible
into 66,000,000 shares of our Common Stock), such that Manuka’s shareholders held, immediately following the closing, eighty-nine
percent (89%) of our issued and outstanding share capital (including and assuming the full conversion of the Series D Preferred stock).
In addition, on June 30, 2022, we entered into various debt forgiveness
agreements with various existing stockholders, including Tonak Ltd. (formerly our largest shareholder), for the forgiveness of an aggregate
of $306,117 in outstanding debt in exchange for the issuance of 3,031,567 shares of our Common Stock. On June 30, 2022, we entered into
various warrant exchange agreements for the exchange of certain warrants to purchase shares of our Common Stock, originally issued in
October 2017, in exchange for an aggregate of 2,342,802 shares of our Common Stock. On June 30, 2022, we entered into several debt forgiveness
agreement and warrant exchange agreements, including: (i) a debt forgiveness agreement with Cutter Mill Capital LLC, pursuant to which
we agreed to issue 894,169 shares of our Common Stock. We also agreed to register all such shares of Common Stock issued to Cutter Mill
Capital, within the earlier of 60 days following the closing date of the Share Exchange Agreement (provided, however that in the event
we have not cleared comments with the SEC with respect to this filing relating to the transactions contemplated by the Share Exchange
Agreement, such date shall be 90 days following the date if the agreement) and the date that we file its next registration statement,
and agreed to obtain effectiveness within 90 days (or 120 days in the event of a full review by the SEC); (ii) a debt forgiveness agreement
with Tonak Ltd., pursuant to which we agreed to issue 1,573,582 shares of our Common Stock; (iii) a debt forgiveness agreement with Hadasit
Medical Research Services and Development Ltd., pursuant to which we agreed to issue 95,256 shares of our Common Stock; (iv) warrant exchange
agreements with Globis Capital Partners, LP and Globis International Investments LLC, pursuant to which we agreed to issue 1,585,682 and
616,654 shares of our Common Stock, respectively; (v) warrant exchange agreements with Brian M. Culley and Amiad Solomon, pursuant to
which we agreed to issue to each 220,233 shares of our Common Stock; and (vi) an option exchange agreement with Chanan Morris, pursuant
to which we agreed to issue to each 780,934 shares of our Common Stock.
We are registering the shares hereby to satisfy registration rights
we have granted to the Selling Stockholders. All of the Resale Shares, when sold, will be sold by these Selling Stockholders. The Selling
Stockholders identified in the table below may offer all or part of the Resale Shares from time to time. However, the Selling Stockholder
is under no obligation to sell all or any portion of such shares nor is the Selling Stockholder obligated to sell any Resale Shares immediately
upon effectiveness of this prospectus.
The term “Selling Stockholders(s)” also includes any
transferees, pledgees, donees, or other successors in interest to the Selling Stockholders named in the table below. Other than the
relationships described herein, to our knowledge, none of the Selling Stockholders are employees or suppliers of ours or our affiliates.
Within the past three years, other than the relationships described herein, none of the Selling Stockholders has held a position as an
officer or director of ours, nor has any Selling Stockholder had any material relationship of any kind with us or any of our affiliates,
except that certain Selling Stockholders acquired shares of our Common Stock. All information with respect to share ownership has been
furnished by the Selling Stockholders, unless otherwise noted. The shares being offered are being registered to permit public secondary
trading of such shares and each Selling Stockholder may offer all or part of the shares it owns for resale from time to time pursuant
to this prospectus. In addition, other than the relationships described below, none of the Selling Stockholders has any family relationships
with our officers, directors or controlling stockholders.
Beneficial ownership is determined in accordance with Rule 13d-3(d)
promulgated by the SEC under the Securities Exchange Act of 1934, as amended, and includes Common Stocks with respect to which the Selling
Stockholders has voting and investment power. The table below lists the Selling Stockholders and other information regarding the beneficial
ownership of the shares of Common Stock by each Selling Stockholder. The second column lists the number of shares of Common Stock beneficially
owned by each Selling Stockholder based on their ownership of Common Stock as of December 20, 2022.
The third column lists the maximum shares of Common Stock being
offered by this prospectus by the Selling Stockholders. The number of shares of Common Stock that may actually be sold by the Selling
Stockholders may be fewer than the number of shares of Common Stock being offered by this prospectus
In accordance with the terms of the registration rights of the
Selling Stockholders, this prospectus generally covers the resale of at least 15,232,243 shares of Common Stock issued to the Selling
Stockholders. The fourth column assumes the sale of all of the shares of Common Stock offered by the Selling Stockholders pursuant to
this prospectus. The notes below the table lists the Selling Stockholders and other information regarding the beneficial ownership of
the Common Stocks held by them.
The Selling Stockholders may sell all, some or none of their shares
in this offering. See “Plan of Distribution.”
Name of Selling Stockholders |
|
Number of
Common
Stock
Owned Prior to
Offering |
|
|
Maximum
Number of
Common
Stock to be
Offered
Pursuant
to this
Prospectus |
|
|
Number of Common
Stock Owned
Immediately After
Sale of
Maximum Number of
Common Stock in this
Offering |
|
|
|
Number(1) |
|
|
Percent(2) |
|
|
Number |
|
|
Percent |
|
|
Number(3) |
|
|
Percent(2) |
|
Jewish Community Foundation of Greater MetroWest NJ(4) |
|
|
4,101,003 |
|
|
|
3.66 |
% |
|
|
4,101,003 |
|
|
|
3.66 |
% |
|
|
- |
|
|
|
- |
|
Harmony (H.A) Investments Ltd.(5) |
|
|
2,711,069 |
|
|
|
2.42 |
% |
|
|
2,711,069 |
|
|
|
2.42 |
% |
|
|
- |
|
|
|
- |
|
Nadav Kidron(6) |
|
|
1,176,636 |
|
|
|
1 |
% |
|
|
1,176,636 |
|
|
|
1 |
% |
|
|
- |
|
|
|
- |
|
Shimon Citron(7) |
|
|
48,437,690 |
|
|
|
72 |
% |
|
|
1,000,000 |
|
|
|
* |
% |
|
|
47,437,690 |
|
|
|
71 |
% |
Sigalit Citron(8) |
|
|
32,292,193 |
|
|
|
72 |
% |
|
|
1,000,000 |
|
|
|
* |
% |
|
|
31,292,193 |
|
|
|
71 |
% |
Globis Capital Partners, LP(9) |
|
|
1,585,682 |
|
|
|
- |
* |
|
|
1,585,682 |
|
|
|
* |
|
|
|
1,585,682 |
|
|
|
- |
|
Chanan Morris(10) |
|
|
780,934 |
|
|
|
- |
* |
|
|
780,934 |
|
|
|
* |
|
|
|
780,934 |
|
|
|
- |
|
Globis International Investments LLC(11) |
|
|
616,654 |
|
|
|
- |
* |
|
|
616,654 |
|
|
|
* |
|
|
|
616,654 |
|
|
|
- |
|
Adler Chomsky Marketing Communications Ltd.(12) |
|
|
12,614,868 |
|
|
|
15 |
% |
|
|
500,000 |
|
|
|
|
|
|
|
12,114,868 |
|
|
|
14 |
% |
Eyal Chomsky Holdings Ltd.(13) |
|
|
4,204,382 |
|
|
|
15 |
% |
|
|
500,000 |
|
|
|
|
|
|
|
3,704,382 |
|
|
|
14 |
% |
Zavit Holding(14) |
|
|
385,461 |
|
|
|
* |
|
|
|
385,461 |
|
|
|
* |
|
|
|
385,461 |
|
|
|
- |
|
Israel Alfassi(15) |
|
|
278,460 |
|
|
|
* |
|
|
|
278,460 |
|
|
|
* |
|
|
|
278,460 |
|
|
|
- |
|
Brian M. Culley(16) |
|
|
220,233 |
|
|
|
* |
|
|
|
220,233 |
|
|
|
* |
|
|
|
220,233 |
|
|
|
- |
|
Amiad Solomon(17) |
|
|
220,233 |
|
|
|
* |
|
|
|
220,233 |
|
|
|
* |
|
|
|
220,233 |
|
|
|
- |
|
ARZ Chemicals International Trade Ltd.(18) |
|
|
155,878 |
|
|
|
* |
|
|
|
155,878 |
|
|
|
* |
|
|
|
155,878 |
|
|
|
- |
|
Total |
|
|
109,781,376 |
|
|
|
- |
|
|
|
15,232,243 |
|
|
|
|
|
|
|
98,792,668 |
|
|
|
- |
|
1. |
Beneficial ownership is determined in accordance with SEC rules and generally includes voting or investment
power with respect to securities. |
2. |
As of December 20, 2022 all Series A Preferred Stock, Series C Preferred Stock and Series D Preferred
Stock were converted into Common Stock. |
3. |
Assumes the sale of all shares being offered pursuant to this prospectus. |
4. |
Consists of 4,101,003 shares of Common Stock. Howard Rabner, Chief Financial Officer, has voting and
dispositive power over our shares held by the selling stockholder Address: 901 Route 10, Whippany, NJ 07981. |
5. |
Includes 468,560 shares of Common Stock issued in connection with a debt forgiveness agreement with the
Company and 2,242,509 shares of Common Stock issued in connection with the Share Exchange Agreement, as amended, entered into by the selling
stockholder. Address: 1 Haharuv St., Ramat Hasharon 4725343, Israel. |
6. |
Consists of 1,176,636. Address: 2 Elza St. Jerusalem, Israel. |
7. |
Beneficial ownership calculation includes Mr. Citron’s wife, Mrs. Sigalit Citron. Address: 19 Haim
Bar-Lev St., Tel Aviv 5265368. |
8. |
Beneficial ownership calculation includes Mrs. Citron’s husband, Shimon Citron. Address: 19 Haim
Bar-Lev St., Tel Aviv 5265368. |
9. |
Includes 1,585,682 shares of Common Stock issued in connection with a warrant exchange agreement, entered
into by the selling stockholder. Paul Packer, a Managing Member of Globis Capital Partners, LP, has voting and dispositive power over
our shares held by the selling stockholder. Address: 7100 W. Camino Real- Suite 302-48, Boca Raton, FL 33433. |
10. |
Consists of 780,934 shares of Common Stock issued in connection with an option exchange agreement, entered
into by the selling stockholder. Address: 30 Pitum Haktoret 3, Efrat, Israel 9045830. |
11. |
Includes 616,654 shares of Common Stock issued in connection with a warrant exchange agreement, entered
into by the selling stockholder. Paul Packer, a Managing Member of Globis International Investments LLC, has voting and dispositive power
over our shares held by the selling stockholder. Address: 7100 W. Camino Real- Suite 302-48, Boca Raton, FL 33433. |
12. |
Beneficial ownership calculation includes shared vote beneficially held by Eyal Chomsky Holdings Ltd.
Address: 50 Menachem Begin St., Tel Aviv 6777682. |
13. |
Beneficial ownership calculation includes shared vote beneficially held by Adler Chomsky Marketing Communications
Ltd. Address: 50 Menachem Begin St., Tel Aviv 6777682. |
14. |
Consists of 385,461 shares of Common Stock. Amiad Solomon, a CEO and Owner of Zavit Holding, has voting
and dispositive power over our shares held by the selling stockholder. Address: 14 Hameyasdim St., Kfar Adomim, Israel. |
15. |
Consists of 278,460 shares of Common Stock. Address: 73 Weizman St., Tel-Aviv, Israel 6215518.
|
16. |
Consists of 220,233 shares of Common Stock issued in connection with a warrant exchange agreement, entered
into by the selling stockholder. Address: 2153 Whisper Wind Lane, Encinitas, CA 92024. |
17. |
Includes 220,233 issued in connection with a warrant exchange agreement, entered into by the selling
stockholder. Address: 14 Hameyasdim St., Kfar Adomim, Israel. |
18. |
Consists of 155,878 shares of Common Stock. Address: 27 Hareut St. Netanya, Israel 4256532. |
We may require the Selling Stockholders to suspend the sales of
the Common Stock offered by this prospectus upon the occurrence of any event that makes any statement in this prospectus or the related
registration statement untrue in any material respect or that requires the changing of statements in these documents in order to make
statements in those documents not misleading.
Information concerning additional selling stockholders
not identified in this prospectus will be set forth in prospectus supplements from time to time, if and as required. Information concerning
the Selling Stockholders may change from time to time and any changed information will be set forth in prospectus supplements if and when
necessary.
PLAN OF DISTRIBUTION
We are registering the securities issued to the Selling Stockholders
to permit the resale of these securities by the holders thereof from time to time after the date of this prospectus, pursuant to the provisions
of the Registration Rights Agreement. As used in this Prospectus, “Selling Stockholders” includes donees, pledgees, transferees
or other successors-in-interest selling shares received after the date of this prospectus from a selling stockholder as a gift, pledge,
partnership distribution or other permitted transfer.
We will not receive any of the proceeds from the sale by the Selling
Stockholders of the securities. We will bear all fees and expenses incident to our obligation to register the securities.
As of the date of this prospectus, our Common Stock is subject
to quotation on the OTC Pink operated by the OTC Markets Group, Inc. The Selling Shareholders may, from time to time, sell any or all
of the shares of our common stock covered by this prospectus at a fixed price of $1.40 per share, representing the average of the high
and low prices as reported on the OTC Markets on 18, 2022. If and when our common stock is regularly quoted on the OTCQB or listed on
any national securities exchange or automated interdealer quotation system, the Selling Stockholders may sell their respective shares
of Common Stock, from time to time, at prevailing market prices at the time of the sale, at varying prices determined at the time of sale,
or at negotiated prices. These sales may be effected in transactions, which may involve crosses or block transactions. The selling Stockholders
may be deemed to be “underwriters” within the meaning of the Securities Act. There are no underwriting commissions involved
in this offering. We have agreed to pay all the costs and expenses of this offering. Selling Stockholders will pay no offering expenses,
but all selling and other expenses incurred by the selling Stockholders will be paid by the selling Stockholders. The Selling Stockholders
may use any one or more of the following methods when selling shares:
|
• |
ordinary brokerage transactions and transactions in which the broker-dealer solicits purchasers; |
|
• |
block trades in which the broker-dealer will attempt to sell the securities as agent but may position and resell a portion of the
block as principal to facilitate the transaction; |
|
• |
purchases by a broker-dealer as principal and resale by the broker-dealer for its account; |
|
• |
an exchange distribution in accordance with the rules of the applicable exchange; |
|
• |
privately negotiated transactions; |
|
• |
settlement of short sales entered into after the effective date of the registration statement of which this prospectus is a part;
|
|
• |
broker-dealers may agree with the Selling Stockholders to sell a specified number of such securities at a stipulated price per share;
|
|
• |
through the writing or settlement of options or other hedging transactions, whether such options are listed on an options exchange
or otherwise; |
|
• |
a combination of any such methods of sale; and |
|
• |
any other method permitted pursuant to applicable law. |
The Selling Shareholders may also sell securities under Rule 144
under the Securities Act of 1933, if available, rather than under this prospectus.
Broker-dealers engaged by the Selling Stockholders may arrange
for other broker-dealers to participate in sales. If the Selling Stockholders effect such transactions by selling securities to or through
underwriters, broker-dealers or agents, such underwriters, broker-dealers or agents may receive commissions in the form of discounts,
concessions or commissions from the Selling Stockholders or commissions from purchasers of the securities for whom they may act as agent
or to whom they may sell as principal. Such commissions will be in amounts to be negotiated, but, except as set forth in a supplement
to this Prospectus, in the case of an agency transaction will not be in excess of a customary brokerage commission in compliance with
FINRA Rule 2121; and in the case of a principal transaction a markup or markdown in compliance with FINRA Rule 2121.01.
In connection with sales of the securities or otherwise, the Selling
Stockholders may enter into hedging transactions with broker-dealers or other financial institutions, which may in turn engage in short
sales of the securities in the course of hedging in positions they assume. The Selling Stockholders may also sell securities short and
if such short sale shall take place after the date that this Registration Statement is declared effective by the Commission, the Selling
Stockholders may deliver securities covered by this prospectus to close out short positions and to return borrowed shares in connection
with such short sales. The Selling Stockholders may also loan or pledge securities to broker-dealers that in turn may sell such shares,
to the extent permitted by applicable law. The Selling Stockholders may also enter into option or other transactions with broker-dealers
or other financial institutions or the creation of one or more derivative securities which require the delivery to such broker-dealer
or other financial institution of shares offered by this prospectus, which shares such broker-dealer or other financial institution may
resell pursuant to this prospectus (as supplemented or amended to reflect such transaction). Notwithstanding the foregoing, the Selling
Stockholders have been advised that they may not use shares registered on this registration statement to cover short sales of our Common
Stock made prior to the date the registration statement, of which this prospectus forms a part, has been declared effective by the SEC.
The Selling Stockholders may, from time to time, pledge or grant
a security interest in some or all of the securities owned by them and, if they default in the performance of their secured obligations,
the pledgees or secured parties may offer and sell the securities from time to time pursuant to this prospectus or any amendment to this
prospectus under Rule 424(b)(3) or other applicable provision of the Act, amending, if necessary, the list of Selling Stockholders to
include the pledgee, transferee or other successors in interest as Selling Stockholders under this prospectus. The Selling Stockholders
also may transfer and donate the securities in other circumstances in which case the transferees, donees, pledgees or other successors
in interest will be the selling beneficial owners for purposes of this prospectus.
The Selling Stockholders and any broker-dealer or agents participating
in the distribution of the securities may be deemed to be “underwriters” within the meaning of Section 2(11) of the Act in
connection with such sales. In such event, any commissions paid, or any discounts or concessions allowed to, any such broker-dealer or
agent and any profit on the resale of the shares purchased by them may be deemed to be underwriting commissions or discounts under the
Act. Selling Stockholders who are “underwriters” within the meaning of Section 2(11) of the Act will be subject to the applicable
prospectus delivery requirements of the Act including Rule 172 thereunder and may be subject to certain statutory liabilities of, including
but not limited to, Sections 11, 12 and 17 of the Act and Rule 10b-5 under the Exchange Act.
Each Selling Stockholder has informed the Company that it is not
a registered broker-dealer and does not have any written or oral agreement or understanding, directly or indirectly, with any person to
distribute the securities. Upon the Company being notified in writing by a selling stockholder that any material arrangement has been
entered into with a broker-dealer for the sale of Common Stock through a block trade, special offering, exchange distribution or secondary
distribution or a purchase by a broker or dealer, a supplement to this prospectus will be filed, if required, pursuant to Rule 424(b)
under the Act, disclosing (i) the name of each such selling stockholder and of the participating broker-dealer(s), (ii) the number of
shares involved, (iii) the price at which such the securities were sold, (iv) the commissions paid or discounts or concessions allowed
to such broker-dealer(s), where applicable, (v) that such broker-dealer(s) did not conduct any investigation to verify the information
set out or incorporated by reference in this prospectus, and (vi) other facts material to the transaction.
Under the securities laws of some states, the securities may be
sold in such states only through registered or licensed brokers or dealers. In addition, in some states the securities may not be sold
unless such shares have been registered or qualified for sale in such state or an exemption from registration or qualification is available
and is complied with. Subject to the terms of the debt forgiveness agreements between the Company and the Selling Stockholders, the Company
has no obligation to qualify the resale of any shares in any particular state.
There can be no assurance that any Selling Stockholder will sell
any or all of the securities registered pursuant to the shelf registration statement, of which this prospectus forms a part.
Each Selling Stockholder and any other person participating in
such distribution will be subject to applicable provisions of the Exchange Act and the rules and regulations thereunder, including, without
limitation, to the extent applicable, Regulation M of the Exchange Act, which may limit the timing of purchases and sales of any of the
securities by the selling stockholder and any other participating person. To the extent applicable, Regulation M may also restrict the
ability of any person engaged in the distribution of the securities to engage in market-making activities with respect to the shares of
Common Stock. All of the foregoing may affect the marketability of the securities and the ability of any person or entity to engage in
market-making activities with respect to the shares of Common Stock.
We will pay all expenses of the registration of the securities
pursuant to the registration rights agreement, including, without limitation, SEC filing fees and expenses of initial compliance with
state securities or “blue sky” laws; provided, however, that each Selling Stockholder will pay all underwriting discounts
and selling commissions, if any and any related legal expenses incurred by it.
We agreed to keep this prospectus effective until all of the shares
have been sold pursuant to this prospectus or Rule 144 under the Act or any other rule of similar effect. The resale shares will be sold
only through registered or licensed brokers or dealers if required under applicable state securities laws. In addition, in certain states,
the resale shares may not be sold unless they have been registered or qualified for sale in the applicable state or an exemption from
the registration or qualification requirement is available and is complied with.
SHARES
ELIGIBLE FOR FUTURE SALE
Sale of Restricted Securities
Upon consummation of this offering, we will have 94,549,133 shares
of our Common Stock outstanding (assuming the sale of all shares being offered pursuant to this prospectus). Of these shares, all shares
sold in this offering will be freely tradable without further restriction or registration under the Securities Act, except that any shares
purchased by our affiliates may generally only be sold in compliance with Rule 144, which is described below. Of the remaining outstanding
shares, 77,232,049 shares will be deemed “restricted securities” under the Securities Act.
Lock-up Arrangements and Registration Rights
There are no current lock-up agreements of certain of our officers,
our directors and the selling stockholders.
However, certain stockholders will have the right, subject to certain
conditions, to require us to register the sale of their shares of our Common Stock under federal securities laws. See “Certain Relationships
and Related Party Transactions — Registration Rights Agreement.” There will not be any maximum cash penalties
or additional penalties resulting from delays in registering our Common Stock associated with such registration rights. If these stockholders
exercise this right, our other existing stockholders may require us to register their registrable securities.
Following the lock-up periods described above, all of the shares
of our Common Stock that are restricted securities or are held by our affiliates as of the date of this prospectus will be eligible for
sale in the public market in compliance with Rule 144 under the Securities Act.
Rule 144
The shares of our Common Stock sold in this offering will be freely
transferable without restriction or further registration under the Securities Act, except that any shares of our Common Stock held by
an “affiliate” of ours may not be resold publicly except in compliance with the registration requirements of the Securities
Act or under an exemption under Rule 144 or otherwise. Rule 144 permits our Common Stock that has been acquired by a person
who is an affiliate of ours, or has been an affiliate of ours within the past three months, to be sold into the market in an amount
that does not exceed, during any three-month period, the greater of:
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one percent of the total number of shares of our Common Stock outstanding; or |
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the average weekly reported trading volume of our Common Stock for the four calendar weeks prior to the sale |
Such sales are also subject to specific manner of sale provisions,
a six-month holding period requirement, notice requirements and the availability of current public information about us.
Shares of our Common Stock that are not subject to lock-up arrangements
described above will be eligible for sale under Rule 144 immediately upon the closing.
Rule 144 also provides that a person who is not deemed to have
been an affiliate of ours at any time during the three months preceding a sale, and who has for at least six months beneficially
owned shares of our Common Stock that are restricted securities, will be entitled to freely sell such shares of our Common Stock subject
only to the availability of current public information regarding us. A person who is not deemed to have been an affiliate of ours at any
time during the three months preceding a sale, and who has beneficially owned for at least one year shares of our Common Stock that
are restricted securities, will be entitled to freely sell such shares of our Common Stock under Rule 144 without regard to the current
public information requirements of Rule 144.
Rule 701
Rule 701 generally allows a stockholder who purchased shares of
our capital stock pursuant to a written compensatory plan or contract and who is not deemed to have been an affiliate of our company during
the immediately preceding 90 days to sell these shares in reliance upon Rule 144, but without being required to comply with
the public information, holding period, volume limitation or notice provisions of Rule 144. Rule 701 also permits affiliates
of our company to sell their Rule 701 shares under Rule 144 without complying with the holding period requirements of Rule 144.
All holders of Rule 701 shares, however, are required to wait until 90 days after the date of this prospectus before selling
those shares pursuant to Rule 701.
LEGAL MATTERS
Sullivan & Worcester LLP, New York, New York, passed upon the
validity of the shares of Common Stock that may be offered hereby.
EXPERTS
The financial statements of Manuka, Inc., (formerly Artemis Therapeutics,
Inc.) as of December 31, 2022 appearing in this prospectus and related registration statement have been audited by Brightman Almagor Zohar
& Co., Certified Public Accountants, a firm in the Deloitte Global Network, an independent registered public accounting firm, as stated
in their report. Such financial statements are included in reliance upon the report of such firm given their authority as experts in accounting
and auditing.
WHERE YOU
CAN FIND MORE INFORMATION
We are subject to the reporting and information requirements of
the Exchange Act and as a result file periodic reports and other information with the SEC. These periodic reports and other information
will be available for inspection and copying at the SEC’s public reference room and the website of the SEC referred to below.
We have filed a registration statement on Form S-1 under the Act
with the SEC with respect to the shares of our Common Stock offered through this prospectus. This prospectus is filed as a part of that
registration statement and does not contain all of the information contained in the registration statement and exhibits. We refer you
to our registration statement and each exhibit attached to it for a more complete description of matters involving us, and the statements
we have made in this prospectus are qualified in their entirety by reference to these additional materials.
You may read and copy the reports and other information we file
with the SEC at the SEC’s website, which is http://www.sec.gov. This reference to the SEC’s website is an inactive textual
reference only and is not a hyperlink.