DKAM Drinks Americas Holdings Ltd (CE)

Drinks Americas Holdings, Ltd. (PINKSHEETS: DKAM), leading developer and marketer of alcoholic beverages, announced today the launch of its Consumer Beverage Consulting Division. The new division will help both alcoholic and non-alcoholic beverage brands get to market effectively and efficiently, including consulting, strategic planning, and distribution solutions for promising brands.

"There are hundreds of new brands trying to break into a cluttered marketplace and find their voice. Drinks Americas is uniquely poised to drive these start-up brands to the forefront," says Tim Owens, CEO of Drinks Americas. "Drinks Americas will work to connect innovative brand owners, marketers, and private equity firms to facilitate significant revenue growth through identifying market opportunities. With this new division, we will help forge national and global strategic partnerships."

The new Consumer Beverage Consulting Division leverages Drinks America's extensive experience in the US spirits market. The division is already evaluating several new beer brands, test marketing them, and assisting in moving them towards production and distribution through its strategic partners in brewing and production.

About Drinks Americas Drinks Americas develops, owns, markets, and nationally distributes fine imported beers.

Safe Harbor Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Media Contact: Timothy J. Owens Tel: 714.310.8102