Dixie Lee International and PSA Sign Exclusive Agreement to Market the Dixie Lee Diner Franchise in the U.S.
04 Dezembro 2007 - 11:15AM
Marketwired
DALLAS, TX , parent company of the 40-year-old "Dixie Lee" brand
name, with more than 80 franchised restaurants open, announced
today that it has entered into an exclusive agreement with Paul
Stewart Associates, Inc. (PSA) to market the Dixie Lee Diner
Franchises. The terms of the agreement were not disclosed.
"We are proud that Dixie Lee International Industries has
selected us to be their partner in the United States. Dixie Lee
will benefit from PSA's over 30 years of experience and knowledge
of the franchise marketplace and will further strengthen our
growing Dixie Lee Diner franchise program," said Paul Stewart,
President of PSA, one of the oldest franchise consulting and
marketing firms in the country.
According to PSA, franchised restaurants in the U.S. generated
sales exceeding $180 Billion in 2006.
"We are pleased to have Paul Stewart Associates as our
franchising partner, given their national marketing focus, their
food concept branding, and the successful track record they have
established in marketing and launching food franchises both
regionally and nationally," said Joe Murano, Dixie Lee
International CEO and President. "This agreement enables us to
expand our innovative concept development and food offerings and to
continue to build the tradition of the Dixie Lee brand into the
United States. Besides, the name sounds as good as our new logo,
"Nothin' could be finer than the Dixie Lee Diner."
About Dixie Lee
The Dixie Lee brand name started with the opening of the first
Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville,
Ontario Canada. Building on an old Louisiana chicken recipe, the
Dixie Lee name has grown to include subsidiary and affiliated
companies accounting for more than 80 branded restaurants open and
more than 20 in development. Dixie Lee restaurant concepts include
full service, fast casual and take-out. Dixie Lee International
Industries, Inc. (PINKSHEETS: DLII) is currently developing its
newest franchised concept, the classic "Dixie Lee Diner," a 60 to
80 seat stainless steel diner reminiscent of the nostalgic 1940s
and 1950s family diners featuring breakfast, lunch and dinner.
Dixie Lee International Industries, Inc. is expanding through both
corporate-owned and franchised restaurant development throughout
North America and abroad.
www.dixieleeusa.com
About Paul Stewart Associates, Inc. (PSA)
PSA has assisted over 300 companies with their franchise
expansion plans over the past 30 years. More recently, in the past
12 years, PSA has helped its clients generate over $500 Million in
franchising revenues. Mr. Stewart has also been a consultant to the
U.S. Small Business Administration (SBA) for over 25 years. PSA
specializes in franchise consulting, packaging, marketing and
finance in the U.S.A. and internationally.
Forward-looking statements in this release are made pursuant to
the Safe Harbor Provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
certain risks, and uncertainties and actual results could differ
from those discussed. This material is information only and is not
an offer or solicitation to buy or sell the securities.
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