Encore Brands Signs LOI for Distribution Rights and Equity Stake of Zephyr Gin
29 Junho 2010 - 10:15AM
Marketwired
Encore Brands Inc. (OTCBB: ENCB) ("The Company"), whose focus is on
the creation and acquisition of unique beverage brands by
leveraging a network of distributors and sales people, announced
today that the Company and KSB Holdings ("KSB") have signed an LOI
for distribution rights and equity ownership in its award winning
gins. KSB premium gins, Zephyr Black and Zephyr Blue are currently
sold in the United Kingdom and the United States. The brand will be
a great complement to the brands in Encore's portfolio and fits
within its business plan of attracting the next generation of
drinkers.
Steve McVicar, President of KSB stated, "This is the next stage
of development of our brand and Encore's business focus fits our
growth strategy. It was an equation where the combination of the
two should equal three. At this stage that prospect was attractive
to us; having a partner completely committed to our products was
important in our decision. I personally look forward to working
with Encore building the Zephyr Gin to its potential."
Patrick Aroff, Director of Business Development for Encore
stated, "Zephyr Gin represents a brand with a strategy that was
complementary to ours. After studying the category, the ability to
offer a unique quality gin in a package that is appropriate for our
demographic was an obvious choice. Steve McVicar has developed an
incredible product in a category where consumers have been seeking
out innovation. We look forward to working with Steve to build the
Zephyr brand."
About Encore -- Encore Brands Inc. (OTCBB: ENCB) is a Nevada
Corp with offices in Santa Monica, California. The company was
founded with the desire to create and acquire unique beverage
brands. By leveraging a network of distributors and sales people,
Encore Brands will launch its portfolio with the unique 70 proof
pomegranate spirit Ecstasy Brand Liqueur. Furthermore, the Company
plans to expand its portfolio to include beer, wine and
nonalcoholic beverages.
About Zephyr Gin -- Zephyr is a premium gin distilled in small
batches. Along with traditional botanicals, Zephyr has added the
elderberry and gardenia to create a smooth premium English gin
unlike anything else in the market. Zephyr truly is a gin for a new
generation. Please visit Zephyr at www.zephyrgin.com.
Contact: Ross Silver Email Contact
Encore Brands (GM) (USOTC:ENCB)
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