Encounter Technologies, Inc. (ENTI) Announces the Launch Date for Its Long Anticipated Internet Yellow Pages Platform
26 Março 2010 - 10:15AM
Marketwired
Encounter Technologies, Inc., www.encountertech.com, a publicly
traded company under (PINKSHEETS: ENTI) with its cutting edge Video
and Social Networking Platforms, announced today that it will
launch its video-centric Yellow Pages web site July 15, 2010.
The Yellow Pages industry is a 15 Billion dollar marketplace and
Encounter Technologies has developed a cutting edge platform that
will allow today's small businesses to better compete and promote
their services and products over the internet in these tough
economic times. Rick DiBiase, President of Encounter, stated, "Our
Yellow Pages platform will offer today's small businesses the
opportunity to quadruple their advertising reach and frequency
through our unique internet offerings at half what they are paying
in yellow pages print phone books." Rick DiBiase rhetorically
asked, "When was the last time you used or even picked up a phone
book to find a business or service? Our Yellow Pages site will
allow small businesses to be more competitive against the major
players with video and text ads on the internet. Sites like
superpages.com and yellowbook.com will not be able to match our
competitive pricing, promotion, and advertising offerings."
In a new annual study released yesterday, more consumers said
they referenced Yellow Pages local search solutions than any other
source when searching for local business information.
Of consumers surveyed online and by telephone, 65 percent said
they referenced print and/or Internet Yellow Pages within the past
month when looking for local business information. Search engines
scored second with 58 percent, flyers/coupons were 38 percent,
newspapers were 33 percent, and magazines were 14 percent. When
analyzed individually, print Yellow Pages were 54 percent and
Internet Yellow Pages were 33 percent.
The Local Media Tracking Study, conducted by Burke and released
by the Yellow Pages Association (YPA), examines consumer usage of
Yellow Pages and other sources to find local businesses. A separate
comScore study evaluated total usage of Internet Yellow Pages in
2009.
The study also found that consumers consider Yellow Pages the
source they trust most to find accurate local information. More
than two-thirds of consumers (67 percent) said that print or
Internet Yellow Pages is the source they trust most for finding
local business information, compared to 33 percent for search
engines. When polled on accuracy of local business information,
print and Internet Yellow Pages similarly scored highest with 68
percent, followed by search engines with 32 percent.
"Over the years, consumers have come to trust Yellow Pages as
the most comprehensive and accurate resource for local business
information," said Yellow Pages Association President Neg Norton.
"Our advertisers benefit from the high level of qualified leads
generated as a result of unrivaled trust in our listings. And
through our partnerships with search engines like Google and Bing,
our advertisers can also effectively reach consumers who prefer to
start their local search with a search engine."
Annual references to Internet and print Yellow Pages remained
strong in 2009:
- In total, consumers referenced print and Internet Yellow Pages
16.9 billion times in 2009.
- comScore found that Internet Yellow Pages continued to chart
growth, increasing from 4.6 billion in 2008 to 4.9 billion
references in 2009.
- Burke, relying on the new methodology combining Internet and
telephone surveys for the first time, found that print Yellow Pages
received 12 billion references in 2009.
The growth of Internet Yellow Pages demonstrates that consumers
continue to seek out new ways to find local information,
particularly through online and mobile sources.
Burke's Local Media Tracking Study results also indicated growth
in the reach (the number of U.S. adults who use Yellow Pages) and
frequency (how often Yellow Pages is referenced per adult) in both
print and Internet Yellow Pages between the first and second half
of 2009:
- The percentage of those surveyed who said they had used print
Yellow Pages within the last month increased 12 percent over the
course of the year, from 51.5 percent in the first quarter to 57.6
percent in the fourth quarter.
- Respondents also turned to print Yellow Pages more frequently
as the year progressed. In the first quarter, there was an average
of 0.93 references per U.S. adult per week. By the fourth quarter,
that had grown 19 percent to 1.11 references per adult per
week.
- Internet Yellow Pages saw an even sharper 20 percent growth
during the year, with the percentage of adults that used Internet
Yellow Pages within the past month growing from 31.6 percent in the
first quarter to 37.9 percent in the fourth quarter.
- The frequency of Internet Yellow Pages usage grew 24 percent
from the first quarter (0.54 references per week per adult) to the
fourth quarter (0.67 references per week per adult).
"The combined reach of print and Internet Yellow Pages provides
small and medium-sized business with the strongest platform
available to target potential customers," Norton said. "In today's
fragmented media environment, Yellow Pages' hybrid approach is the
best way to attract consumers who get their information from
multiple places before making a purchasing decision."
About Encounter Technologies, Inc. (ENTI) Encounter
Technologies, Inc. provides end-to-end technology and online
marketing services, including design, build, hosting, and online
marketing support. We specialize in social media, video technology,
and online entertainment web solutions. Encounter Technologies,
Inc. utilizes their pre-built applications to provide the platforms
in which to base solutions for businesses looking to utilize video
technology to increase online collaboration and interaction. Our
goal is to provide our clients with the best methods to increase
user value and achieve desired business results. Simply put,
Encounter Technologies, Inc. transforms ideas into revenues. For
more information about Encounter Technologies, Inc., visit
www.encountertech.com.
Contact: Sheri Cook Marketing Representative Encounter
Technologies, Inc. press@encountertech.com
Encounter Technologies (CE) (USOTC:ENTI)
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